Digital Marketing & Social Media Coach and Consultant | Speaker | Tech Analyst | Podcaster | Emmy Winner | Advisor
Senior Online Marketing Manager
February 2005 to September 2005
June 2001 to September 2004
Giant Step (became ARC)
May 1998 to March 2001
Director of Social Business Strategy
April 2014 to June 2014
Motorola Mobility (Google)
Global Director of Social Media
January 2011 to August 2012
Vice President, Digital Strategy
January 2009 to December 2010
June 2005 to December 2008
Head of Partnerships & Marketing
The Escape Pod
Director of Social Media Strategy
November 2017 to February 2019
Vice President, Digital Media
September 2014 to October 2016
What company does Blagica Bottigliero work for?
Blagica Bottigliero works for Q Interactive
What is Blagica Bottigliero's role at Q Interactive?
Blagica Bottigliero is Senior Online Marketing Manager
What industry does Blagica Bottigliero work in?
Blagica Bottigliero works in the Internet industry.
💼 Past Experience
Blagica Bottigliera is currently a Senior Online Marketing Manager at Q Interactive from February 2005 to September 2005 (8 months). Managed SEM and affiliate marketing efforts, in addition to lead generation activities. eMarketing Manager at Orbitz.com from June 2001 to September 2004 (3 years 4 months). Member of first eMarketing team and had a hand in every aspect of online media buying and planning, SEM, SEO and affiliate marketing. Honed skills for project management and being liaison between marketing and development. Account Manager at Giant Step (became ARC) from May 1998 to March 2001 (2 years 11 months). Web development strategy, client education and all the beauty of the dot com boom of the 90s. When code was just plain old HTML.:). Director of Social Business Strategy at Target from April 2014 to June 2014 (3 months). When opportunities don't fit: http://blagica.com/the-daily-blagica/2014/6/19/moving-forward-in-the-twin-cities. Global Director of Social Media at Motorola Mobility (Google) from January 2011 to August 2012 (1 year 8 months) in Chicago, IL. Created, led and developed the first global social media practice. This included incorporating online marketing strategies like analytics, search, display advertising and other Web 1.0 foundational elements to the practice of online communications and social media. All of the methods, reports and processing are in practice today. Responsibilities extend to all project launches, consumer engagement and unique content creation. Workflow incorporates unique balance of marketing ROI and developing and sustaining long term consumer relationships.Serve as conduit and internal experts to key work partners in digital marketing, advertising, communications, customer service and retail. Key takeaways:-Launched global YouTube community, including custom IP based language solutions for individual regions-Added additional Twitter support handle, serving as a channel focused solely on customer service and tracking issues on a granular basis.-Launched global, real-time social media monitoring tool, with solutions for each region, including language. Tool served as both a consumer research tool, but proactive design and engineering research hub. -Incorporated analytical analysis into every campaign, pre, during and post campaign. Social media was one of the most efficient forms of purchase intent on Motorola.com.-Launched first consumer facing corporate blog, which became news hub for all major project launching and company developments. -Implemented integrated paid media campaigns across Facebook, Twitter and YouTube-Advocated for real time content creation during key events such as CES, Superbowl and sxsw. Final materials continue to be used for employee engagement and consumer facing lifestyle storytelling. Vice President, Digital Strategy at Edelman from January 2009 to December 2010 (2 years) in Chicago, IL. Founded and led the strategy practice for the digital division of the Chicago office.Led a core team responsible for staying ahead of new technologies and making them feasible for our client teams.Provided strategy and counsel for numerous clients including Quaker, Kraft, Kimberly Clark, ConAgra Foods, Chevrolet, True Value, The American Egg Board and Burger King. Founder at Bsolutions, LLC from
Blagica Bottigliero has a BBA from Western Michigan University in 1998. She has worked in advertising and marketing for several years, most recently as a marketing coordinator for a health food store. Bottigliero speaks French, German and English.Bottigliero is currently a marketing research youth leader for a local testing company in the United States. She is also a certified French tutor and has worked with adults learning French for a number of years. Bottigliero is prepared to speak and write in French, German and English.
💡 Technical & Interpersonal Skills
Despite my abovementioned experience, I still have much to learn in the realm of digital marketing and social media. I am truly passionate about this subject and am eager to continue learning and growing in this area. I am also involved in a number of side hustles and Charter Spectrum internet service. I am tirelessly engaged in my professional and personal life, always looking to learn and grow.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 11 month(s)
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