Vice President, Digital Marketing @ Oversee all digital marketing spend and teams supporting the Sephora business, including natural search, paid search, display, affiliate, email, mobile, offsite social media, onsite community, and video. In addition to leading and executing digital marketing strategies to drive the company's sales, acquisition, and retention efforts, manage demand forecasting and planning for Sephora.com. From December 2014 to Present (1 year 1 month) Vice President, Analytics, Marketing, and Innovation @ Manage three teams within Marketing, including Digital Analytics, Integrated Marketing, and Innovation. Analytics team includes Business Intelligence, Consumer Insights and Research, and Customer Lifecycle Management and leads analysis and insights to support critical marketing channel, product technology, and merchandising investment decisions. Integrated Marketing leads cross-channel marketing strategies and execution for Women’s, Men’s, Home, and Kids divisions. Goal of newly launched Innovation team is to drive customer acquisition through new branded content and socially relevant distribution channels. From August 2014 to November 2014 (4 months) Vice President, Brand and Integrated Marketing @ Responsible for corporate brand strategy development as well as cross-channel marketing across Gilt Stores (gilt.com). Manage centralized branding team as well as divisional marketing teams for the Women's, Men's, Home, and Kids businesses. From June 2012 to July 2014 (2 years 2 months) Senior Director, Marketing Strategy and Planning @ Managed marketing spend and demand forecasting across Gilt Stores (gilt.com). From September 2011 to May 2012 (9 months) Director, Channel Management @ Led strategy and product requirements to prevent inventory from moving to exit status. From January 2011 to August 2011 (8 months) Director, eCommerce Product Management and Customer Experience @ Responsible for developing and implementing eCommerce strategy and roadmap for Higher Education's digital products. From March 2010 to January 2011 (11 months) Associate Director, Management Development Program @ Participated in 18-month leadership development program, which included rotations within Corporate Strategy, BusinessWeek Digital, and Digital Higher Education; candidates hand-selected by CEO. From September 2008 to February 2010 (1 year 6 months) Summer Associate @ Performed business development role for executive management of media organization that produces Sesame Street. From June 2007 to August 2007 (3 months) Senior Financial Analyst @ Managed operational and financial performance of portfolio of charter schools for leading for-profit education management company. From September 2003 to June 2006 (2 years 10 months) Investment Banking Analyst, Global Retail and Consumer Products Group @ Constructed financial models and performed detailed analyses of various transactions including mergers and acquisitions, leveraged buy-outs, and equity and debt financings. From August 2001 to July 2003 (2 years)

MBA, Business Administration and Management, General @ Harvard Business School From 2006 to 2008 Bachelor of Arts, Economics and Mathematics @ Barnard College, Columbia University From 1997 to 2001 Bindu Shah is skilled in: Strategy, Analytics, Business Strategy, E-commerce, Product Management, Digital Marketing, Strategic Financial Planning, Product Marketing, Business Development, Integrated Marketing, Strategic Planning, Marketing Strategy, Management, Analysis, Mergers & Acquisitions