Principal Consultant and Writer @ Tolson Communications LLC
Senior Vice President of Research, Information Governance & eDiscovery @ ing3nious
Bachelor of Science (B.S.), Business Administration and Management, General @
California State University-Dominguez Hills
Based in Fort Collins, Colorado, I am a proven technology marketer who has held leadership positions with multiple top-tier legal technology, archiving, and consulting services providers. I have a strong interest in both eDiscovery and Information Governance from both a marketing as well as a customer perspective, I am a prolific writer and post regularly on two
Based in Fort Collins, Colorado, I am a proven technology marketer who has held leadership positions with multiple top-tier legal technology, archiving, and consulting services providers. I have a strong interest in both eDiscovery and Information Governance from both a marketing as well as a customer perspective, I am a prolific writer and post regularly on two of my own blog sites; eDiscovery101.com and InformationGovernance101.com.
Over the years I have held senior-level leadership positions in technology organizations including Recommind, Hewlett Packard (Director), Mimosa Systems (Director), StorageTek (Senior Manager), Autonomy (Director), Iron Mountain (Director), and Iomega (Director). I am was also a Principal Consultant and Practice Manager for Policy, Regulatory and Litigation Solutions at Contoural, an independent consulting company.
My marketing specialties include: Product Marketing, Product Management, Product Strategy, Public Relations, Sales Support, Sales Enablement, Social Media Marketing, Industry Analyst Relations, Competitive Intelligence, Content Development, Website Development, Lead Generation, Content Creation, Public Speaking, and ROI/NPV Modeling & Analysis.
Domain Expertise: Electronic Discovery, Predictive Coding, Information Governance, Predictive Information Governance, Enterprise Storage, Software -as-a-Service, Content Management.
Director of Product Marketing @ From June 2015 to Present (5 months) Fort Collins, Colorado AreaPrincipal Consultant and Writer @ Tolson Communications is a strategic consulting and marketing firm specializing in the eDiscovery, Information Governance and Data Archiving/Migration markets.
We provide both consultation services for both the IG and eDiscovery markets as well as content creation services including a wide range of business content, including white papers, solution briefs, data sheets, website content, blogs, success stories, webinars, articles, surveys and more.
Working with clients in some of the most rapidly evolving industries, Tolson Communications offers a comprehensive suite of consulting and market development services. From November 2013 to June 2015 (1 year 8 months) Fort Collins, Colorado AreaSenior Vice President of Research, Information Governance & eDiscovery @ I am responsible for building a market research, advisory and content generation department by working across both the Information Governance and eDiscovery industries and with clients to generate both Ing3nious brand awareness as well as new business opportunities. Duties include:
• Work with clients to Interpret needs to more effectively identify research/content subjects
• Collaborate with industry groups and customers to highlight new industry trends and insights
• Create and deliver a broad range of subject content
• Work with clients to market/publicize new market research and associated events
• Draw new clients to the Ing3nious product offering
• Create original research programs to highlight emerging industry trends
• Regularly publish new research findings to highlight Ing3nious capabilities
• Work closely with the Ing3nious consulting organization From October 2013 to June 2015 (1 year 9 months) Fort Collins, Colorado AreaSME/Evangelist/Senior Product Marketing Manager - Information Governance, eDiscovery @ My responsibilities at Recommind included managing all aspects of new product launches for information governance and categorization solutions including go to market strategy, go to market positioning and messaging, collateral creation / web content creation, solution briefs, white paper generation, ROI/NPV modeling as well sales enablement and acting as a subject matter expert for the support of the sales force.
In this function I also supported eDiscovery related products including Axcelerate Collection/ECA and Predictive Coding on-premise and on-demand offerings including the new Hypergraph visual analytics application. From July 2012 to November 2013 (1 year 5 months) Fort Collins, Colorado AreaDirector of Information Governance, Archiving and eDiscovery Solutions Marketing @ I began working at Mimosa Systems, an archiving solutions company in 2006. In February of 2010, Mimosa Systems was purchased by Iron Mountain Digital. In June 2011, Iron Mountain Digital was purchased by Autonomy Inc. And finally in October of 2011, Autonomy was purchased by Hewlett Packard.
While employed by first Mimosa Systems and then Iron Mountain, I served as the Director of Product Marketing for archiving, information governance and eDiscovery. I worked with the field marketing and sales organizations to create and deliver solution messaging, presentations, and ROI tools among other content for both IT and Corporate Legal audiences. I also acted as a subject matter resource working with our sales organization to address customer needs and requests. Other duties included the creation of marketing strategies, messaging, sales enablement strategies, social media activities, PR and AR, and evangelism.
As my organization transitioned to Autonomy and then Hewlett Packard ownership, my duties became mainly acting as a customer facing subject matter expert and evangelist for archiving, information governance and eDiscovery. From December 2006 to March 2012 (5 years 4 months) Fort Collins, Colorado AreaPrincipal Consultant, Practice Manager for Policy, Regulatory and Litigation Solutions @ In this role I managed the day to day business of the Legal and Policy Consulting Practice. I was responsible for profit, employee utilization, business forecasting, proposal creation, scheduling of resources, employee management and consulting for structured, semi-structured and unstructured archiving for business, regulatory and litigation needs. I and my team helped Fortune 1000 companies with regulatory and legal data retention policy creation and deployment and worked with solution providers to suggest the correct storage and ILM solutions for our customers. From 2004 to 2006 (2 years) Senior Storage Solutions Marketing Manager @ My responsibilities included the creation and product line management for StorageTek’s e-mail archiving solutions, including business plan creation, overall marketing strategy, partner strategy and relations, distribution strategy and planning, inclusive launch plans and overall roadmap creation. From July 2001 to July 2004 (3 years 1 month) Louisville, COSenior Director Marketing and Business development @ My responsibilities included the establishment and growth of business partners, which positioned the PictureIQ server solutions and consumer electronics technology into the Satellite, Interactive Cable and Broadband data segments.
Main accomplishment(s): I succeeded in acquiring a major cable set top box customer for a new photo viewing platform. I also started and finalized a major deal to sell specialized website servers to NDS Group. From July 2000 to July 2001 (1 year 1 month) Greater Seattle AreaDirector Corporate Strategy @ I worked with R&D as well as the company board to define and kickoff new technology platforms including the re-writable CD and Clik (mini-zip) product lines. From 1995 to 1999 (4 years)
BS, Business Management @ California State University-Dominguez HillsBachelor of Science (B.S.), Business Administration and Management, General @ California State University-Dominguez Hills Bill Tolson is skilled in: Sales Enablement, Sales Engineering, Enterprise Architecture, Online Advertising, Team Management, Marketing Strategy, Forecasting, Public Speaking, SaaS, Lead Generation, Enterprise Software, Messaging, Marketing Research, Management, Project Management, Marketing Launch..., Go to Market Strategy, Competitive Analysis, Cross-functional Team..., Product Marketing, Program Management, Leadership, Strategic Partnerships, Technical Subject Matter, E-Discovery Consulting, Go-to-market Strategy, Sales Management, Strategy, Contract Negotiation, Business Development, Start-ups, Cloud Computing, Litigation Support, Sales, Business Alliances, Storage, Consulting, Business Strategy, Email Strategy, Product Management, Channel Partners, Marketing, Demand Generation, Salesforce.com, CRM, Software Industry, Sales Process, Evangelism