Bill Sullivan
Director of Business Development at Lockard & Wechsler Direct | New York City Metropolitan Area
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Bill Sullivan serves as the Director of Business Development at Lockard & Wechsler Direct, where he leverages his extensive expertise in performance marketing to drive growth and innovation for the agency. With a robust background in new business development, Bill plays a pivotal role in crafting and executing integrated marketing strategies that resonate with clients across various sectors. His deep understanding of media buying, particularly in negotiating targeted and efficient TV buys, has positioned Lockard & Wechsler as a leader in the direct marketing space.
Under Bill's leadership, the agency has successfully delivered over 150 high-impact campaigns weekly, showcasing a commitment to excellence and measurable results. His proficiency in media attribution and optimization allows him to analyze campaign performance meticulously, ensuring that each initiative maximizes return on investment. Bill’s strategic approach encompasses a wide array of channels, including digital strategy, social media marketing, and direct mail, enabling clients to engage their audiences effectively across multiple touchpoints.
In addition to his core responsibilities, Bill collaborates closely with cross-functional teams to develop innovative solutions that address the evolving needs of the marketplace. His passion for performance marketing and dedication to client success make him an invaluable asset to Lockard & Wechsler Direct, as he continues to drive the agency's mission of delivering highly successful integrated campaigns that not only meet but exceed client expectations.
Director of Business Development at Lockard & Wechsler Direct in December 2016 to Present
Managing Director at JL Media in April 2011 to September 2016
Founder and CEO at William Sullivan Advertising Inc. in July 1997 to March 2011
Founder and CEO at Nature's Solution in February 1999 to February 2000
Co-Founder at Lawrence Sullivan Advertising Inc. in July 1996 to June 1997
Account Manager at Ernest Lawrence Group Inc in July 1995 to June 1996
Senior Account Executive at WINS Radio in September 1987 to June 1995
Media Buyer/Account Executive at Vitt Media in May 1984 to August 1987
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Milford Academy, Prep School, January 1979 to January 1980
Roger Williams University, Bachelor’s Degree, January 1980 to January 1984
Dumont High School, January 1976 to January 1979
Dale Carnagie Training, Public Speaking
Milford Academy, January 1979 to January 1980
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Direct Response
Media Buying
Direct Response Television
Internet Strategy
Facebook
Event Management
Direct Marketing
Lead Generation
Online Lead Generation
Advertising
Mobile Marketing
Sales
Database Marketing
Brand Development
Advertising Sales
Marketing Communications
Online Marketing
Digital Marketing
Digital Media
Marketing
Campaigns
Marketing Strategy
Web Analytics
Online Advertising
Radio
E-commerce
Radio Advertising
Media Planning
Affiliate Marketing
SEO
Campaign Management
Web Marketing
Email Marketing
Direct Mail
Integrated Marketing
Customer Acquisition
Interactive Marketing
Digital Strategy
Social Media Marketing
PPC
Brand Awareness
SEM
New Media
Multi-channel Marketing
Leadership
Outdoor Advertising
Media Strategy
Sponsorship
Viral Marketing
Strategic Partnerships
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Discover more about Lockard & Wechsler DirectWhat is Bill Sullivan email address?
Email Bill Sullivan at [email protected] and [email protected]. This email is the most updated Bill Sullivan's email found in 2024.
What is Bill Sullivan phone number?
Bill Sullivan phone number is 973-214-4447.
How to contact Bill Sullivan?
To contact Bill Sullivan send an email to [email protected] or [email protected]. If you want to call Bill Sullivan try calling on 973-214-4447.
What company does Bill Sullivan work for?
Bill Sullivan works for Lockard & Wechsler Direct
What is Bill Sullivan's role at Lockard & Wechsler Direct?
Bill Sullivan is Director of Business Development
What industry does Bill Sullivan work in?
Bill Sullivan works in the Marketing & Advertising industry.
Bill Sullivan Email Addresses
Bill Sullivan Phone Numbers
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