Bill Farrell's Email

Seasoned product management leader with expertise in SaaS, mobile, local, social, monetization and gaming. Analytics obsessed and data-driven, I lead cross-functional teams in shipping killer consumer-facing products. • Taken start-ups from $0 to $20M in ARR • Owned products reaching more than 75M MAUs • Directly managed 15+ person cross functional product teams

Director of Product Management @ From April 2015 to Present (9 months) San Francisco Bay AreaDirector of Product Management @ Ranked #26 in Fast Company's "Most Innovative Companies Of 2015", E la Carte is pioneering “Smart Dining” through their custom Android guest-facing tablets (Presto) that allow restaurant patrons to order food, pay their bill, and play games. With over 125,000 tablets being rolled out, the Presto is used by 2M diners each day. • Owned product strategy, roadmap, and monetization as an executive team member of this start up revolutionizing the restaurant industry • Led a team of 4 Senior Product Managers, 2 Data Scientists, and a Designer broken down into groups focused on guest experience, gaming, POS integration, and staff wearables • Defined company’s monetization strategy using a multitiered approach including both B2C (games & premium content) and B2B (restaurant efficiency & sales boosters) initiatives • Boosted our content revenue by 250% in one quarter through price testing, A/B testing, and game mechanics • Heavily involved in sales & business development with Fortune 1000 executives. Notable customers of E la Carte include Applebee’s & Johnny Rockets • Reported to CEO From September 2013 to April 2015 (1 year 8 months) Senior Product Manager, End User @ • Sole product owner of this mobile app loyalty program that reaches millions of users every day • Provide leadership and manage a team of junior level product managers and customer support staff • Own and drive product roadmap. Manage expectations with senior leadership providing status, action plans, and recommendations • Define and monitor key analytics and make metrics-based decisions in order to allocate resources effectively • Lead a talented cross-functional team of engineers, designers, and QA • Convert business requirements from our sales and revenue teams into a first class experience for our members • Collaborate with marketing on user communication and assist with new product launch initiatives • Reported directly to CPO From June 2012 to July 2013 (1 year 2 months) Greater Boston AreaProduct Manager @ • Played a key role in redefining this social network’s mobile strategy to become a leading destination for HTML5 gaming • Using A/B testing and funnel analysis, improved sign up and retention rate by 50% in one quarter • Doubled user revenue in one quarter after introducing wildly successful new premium features • Managed Top 10 iPhone and Android apps from concept to completion and numerous major updates • Conducted usability and user feedback sessions via survey, phone interview, video, and in person • Created detailed product personas used company-wide to make informed decisions based on qualitative and quantitative research • Owned product roadmap including new features, bug fixes, and monetization. Worked with cross functional teams to meet deadlines • Assisted with all launch activities and marketing efforts • Reported to SVP of Product From February 2010 to June 2012 (2 years 5 months) Greater Boston AreaAssoc Product Manager @ • Oversaw several areas of the product at this leading events-based social networking site • Managed the iPhone app from concept through several updates • Determined product roadmap and created robust requirement documentation • Supervised design, engineering and QA in order to meet deadlines • Briefed marketing team on new features, and assisted with launch activities From August 2008 to January 2010 (1 year 6 months) QA Engineer -> Jr Product Manager @ • Implement, maintain, and execute test plans • Supplement manual testing with automated scripts written in PHP using Selenium • Maintain bug tracking software • Manage junior level testers. From March 2007 to August 2008 (1 year 6 months)

B.S., Computer Engineering @ University of Rhode Island From 2001 to 2007 Bill Farrell is skilled in: SaaS, Mobile Devices, Product Management, Product Development, Usability Testing, User Interface Design, Mobile Applications, iPhone, Analytics, Product Marketing, Android, User Experience, Monetization, Facebook, A/B testing