Beverley Bird | 650.352.3531 | beverleybird@gmail.com With my deep B2B technology experience, both domestic and global, I have the skillset to quickly assess communication needs and develop a strategy that will not only raise awareness of a brand, but also deliver and close on those all-important leads. ACCOMPLISHMENTS • Conceived and managed lead generation program for a start up resulting in 4x more leads than planned and the first 50 customers. • Successfully brought a company out of stealth mode in three months from a standing start. • Developed theme for client trade show and managed every aspect of their presence resulting in more leads than they had ever mined at an event. • Created a flash demo in a very short timeframe. Nailed the script the first time. Met all deadlines. • Managed all aspects of a webinar series. Far exceeded the number of leads the company had received from a webinar. EXPERTISE: • Start-ups, multinationals and agencies • Marcom strategy, positioning, messaging, demand generation, webinars, videos, collateral, data sheets, brochures, case studies, trade shows, events, email campaigns, white papers, PPC, SEO, web site navigation and content • Salesforce, Genius.com, Marketo, Google Adwords, Zoomerang, Wordpress, Facebook, Twitter and LinkedIn • Social Media: Chair, Women in Consulting, Stanford Guest Lecturer

Principal @ Delivering creative marketing communications services that put companies on the map whether they are start ups that need to be launched, or small to medium-sized companies that want to increase awareness or generate leads. From May 2009 to Present (6 years 8 months) Director of Marketing Communications @ From January 2008 to May 2009 (1 year 5 months) Account Director @ From October 2005 to January 2008 (2 years 4 months) Pan European Director @ From July 2004 to October 2005 (1 year 4 months) Consultant @ From June 2002 to July 2004 (2 years 2 months) Marketing Communications Director @ From December 2000 to June 2002 (1 year 7 months) Marketing Communications Director @ From August 1999 to December 2000 (1 year 5 months) Marketing Communications Director @ From March 1997 to August 1999 (2 years 6 months)

BA (Hons), French, English @ Lancaster UniversityBachelor of Arts (B.A.), French Studies and English @ University of Lancaster Beverley Bird is skilled in: Marketing communications strategy, positioning, messaging, Demand generation, Web navigation and content, Webinars, Video, Collateral: data sheets, customer case studies, brochures, white papers, Email campaigns, PPC and SEO, Social media, Product Launches, Company Launches, Public Relations, Content development, Copywriting, Events planning and execution