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Beth Sutton

CREATIVE DIRECTOR, DESIGN + COPY @ Blairsville Printing

Creative Director | Helping CPG + retail-focused creative departments develop marketing strategies that are implemented through thoughtful executions | Art Director, Graphic Designer, Strategic Thinker

Blairsville, Georgia

Ranked #280 out of 5,597 for CREATIVE DIRECTOR, DESIGN + COPY in Georgia

Section title

Beth Sutton's Email Addresses & Phone Numbers

Beth Sutton's Work Experience

Blairsville Printing

CREATIVE DIRECTOR, DESIGN + COPY

Blairsville, GA

Goodness & Grace Goods Co.

OWNER & CREATIVE DIRECTOR

Premier Agency

SENIOR ART DIRECTOR, PRINT + DIGITAL

September 2016 to February 2018

Atlanta, Georgia

Beth Sutton's Education

Reinhardt University

Associate of Fine Arts (AFA), Fine/Studio Arts, General, 3.5

Art Institute of Atlanta

Associate of Fine Arts (AFA), Graphic Design, 3.85

Full Sail University

Bachelor of Science (B.S.), Web Design & Development, 4.0

2014 to 2017

Beth Sutton's Professional Skills Radar Chart

Based on our findings, Beth Sutton is ...

Harmony minded
Calm under pressure
Expressive

What's on Beth Sutton's mind?

Based on our findings, Beth Sutton is ...

50% Left Brained
50% Right Brained

Beth Sutton's Estimated Salary Range

About Beth Sutton's Current Company

Blairsville Printing

• Spearheaded launch of the relocated shop in a new market which included new branding, website and social media presence; Created and implemented a company social media plan and increased engagement by 200% in 6 months.• Ideated content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content and technology.• Identified and...

Frequently Asked Questions about Beth Sutton

What company does Beth Sutton work for?

Beth Sutton works for Blairsville Printing


What is Beth Sutton's role at Blairsville Printing?

Beth Sutton is CREATIVE DIRECTOR, DESIGN + COPY


What is Beth Sutton's personal email address?

Beth Sutton's personal email address is b****[email protected]


What is Beth Sutton's business email address?

Beth Sutton's business email address is b*****@macbethdesign.com


What is Beth Sutton's Phone Number?

Beth Sutton's phone (404) ***-*142


What industry does Beth Sutton work in?

Beth Sutton works in the Design industry.


About Beth Sutton

📖 Summary

CREATIVE DIRECTOR, DESIGN + COPY @ Blairsville Printing • Spearheaded launch of the relocated shop in a new market which included new branding, website and social media presence; Created and implemented a company social media plan and increased engagement by 200% in 6 months.• Ideated content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content and technology.• Identified and established new business partnerships with trade suppliers to ensure a broad product offering.• Design and develop print and digital projects for local and regional customers.• Developed copy on all projects and assisted with copy editing on customer-provided copy.• Upon the break of the COVID-19 crisis, designed and launched HeyNorthGeorgia.com to help promote local small businesses and communicate their modified business methods both online and via social. Blairsville, GAOWNER & CREATIVE DIRECTOR @ Goodness & Grace Goods Co. Goodness & Grace Goods Co. is a passion project born out of the incessant need to design and create while spreading a message of hope and faith. Through this venture, I develop beautifully-designed Christian & feel-good merchandise which are available on Amazon and Etsy. I then market these products via social media (FB + IG). I also create custom-designed shirts for various clients, friends and family as needed. SENIOR ART DIRECTOR, PRINT + DIGITAL @ Premier Agency • Developed print, digital & social campaigns for Gerber Group bars & restaurants; Partnered with external teams to develop and launch websites for Buckhead Life Restaurant Group and Buckhead Bread Company. • Developed firm’s initial pitch offerings and brand story based on qualitative market analysis which directly led to the awarding of repeat contracts worth upwards of $1.5M in revenue.• Managed team of Designers developing print and digital design strategies and solutions for consumer, lifestyle and entertainment category clients; Oversaw projects to completion while maintaining brand consistency.• Distributed and managed workflow among Design Team while coaching and mentoring younger design and PR staff; Identified performance gaps and implemented training initiatives. From September 2016 to February 2018 (1 year 6 months) Atlanta, GeorgiaOWNER & CREATIVE DIRECTOR, PRINT + DIGITAL @ Macbeth Design, Inc. • Maintained a steady flow of customers including Libbey (glass), Sysco (food service) and RR Donnelley.• Conducted this entrepreneurial venture by strategically assessing the needs of local, regional and national B2B and B2C brands and developing key marketing plans which resulted in 85% repeat business.• Designed and developed WordPress websites by implementing WooCommerce, custom coding, product photography and packaging renderings in addition to authoring copy.• Reviewed, evaluated and identified enhancements from content and imagery, to plug-ins and SEO; monitored Google Analytics for feedback on traffic and conversion rates; partnered with content editors and JavaScript coders as needed. From May 2011 to June 2016 (5 years 2 months) Greater Atlanta AreaCREATIVE DIRECTOR, PRINT + DIGITAL @ HMT Associates, Inc. • Designed and developed print and digital campaigns for Kraft Foods (MiO, Crystal Light, Oscar-Mayer) including banner ads, POP, retail displays, floor graphics and print ads.• Recruited to lead and inspire a creative team of 8 Art Directors and 2 Copywriters for a busy 45-employee shopper marketing agency with $8M in annual revenue.• Worked with internal, cross-functional teams to develop creative strategies, briefs, budgets and production schedules.• Advanced the presence of HMT at Kraft Foods through improved design and launch of new departmental asset system; Successful efforts resulted in the award of additional contracts from Kraft Foods, Nabisco, Post, and Gallo.• Set team goals, conducted on-going training, employee motivational sessions and performance reviews; Coached and mentored staff to identify weaknesses and develop strengths; Resolved issues among team and imroved department morale; Hosted monthly Lunch & Learn sessions which allowed each team member to speak about an area of expertise and share do’s and don’ts.• Facilitated presentations to prospective clients to include an improved presentation format and style for new business initiatives.• Responsible for regular status reporting between creative and marketing leadership teams on project outlines, key deliverables and deadlines.• Authored and implemented digital archival system for all brand photography improving efficiency and accuracy. From July 2009 to June 2011 (2 years) Cleveland/Akron, Ohio AreaSENIOR ART DIRECTOR, PRINT + DIGITAL @ Doner • Partnered with cross-functional teams to develop brand identities, POP, web design, email templates, interactive media and print collateral for national CPG brands.• Created digital campaigns for in-store kiosks, brand websites and email blasts.• Served as Creative Director on Cub Cadet account to design and develop product catalogs, direct mail, POP and digital web assets; included scouting talent, art directing photography direction of all retouching, both on location and in-studio, design, and layout of multiple catalog editions (consumer direct, Home Depot, and Lowe’s) and supervision of production staff.• Spearheaded, designed, developed and installed DuPont Sleep Products’ NYC Buyer’s Showroom by creating experiential assets that showcased the full range of product formats from fiber to finished consumer product which included pillows and comforters.• Led software rollout team to transition department to Adobe Creative Suite. • Managed team of freelancers acting as a liaison between staff and contractors to maintain consistency throughout internal processes.• Was instrumental in developing a digital archival system for assets (pre-cloud storage days) improving efficiency and accuracy. • Coauthored standards guide for agency branding presentations. From August 1998 to July 2009 (11 years) Cleveland/Akron, Ohio Area


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In a nutshell

Beth Sutton's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

4 year(s), 11 month(s)

Beth Sutton's Willingness to Change Jobs

Unlikely

Likely

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There's 77% chance that Beth Sutton is seeking for new opportunities

Beth Sutton's Social Media Links

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