Highly motivated, well-organized, creative marketer, delivering results for companies through strong vision, innovation, leadership and team work. Proven track record of leading global marketing efforts through strategy development, planning, implementation and analysis to deliver high quality, multi-dimensional projects on time that exceed ROI expectations. Specialties: Marketing strategy development and implementation specializing in digital marketing, including, message and content development, initiate and build co-marketing partner relationships, define and manage PC and mobile web components including games and tools, content development, search engine marketing (SEM), search engine optimization (SEO), integration of Social Media (facebook, YouTube, Twitter), email and direct mail, vendor acquisition, budget management.

Senior Manager, Marketing Communications @ Responsible for marketing communications and outbound marketing initiatives for the Data Center Solutions division within SanDisk • Lead efforts in strategy, messaging, campaign development and implementation for SanDisk systems, software, solutions and drives • Orchestrate and implement campaigns with coordination between the OEM, field marketing, channel, and regional go-to-market teams • Campaigns include, product and solution focused marketing content, events and trade shows, AR and PR, webinar series, social media (blogs, Twitter, LinkedIn, Spiceworks), paid search • Led the launch (Mar 2015) of the InfiniFlash system from SanDisk, resulting in global press coverage, 7.5M social media impressions, a $4 increase in the company stock price, increased company market cap, and solidified $100M in the sales pipeline • Manage a team of 7, and the full marketing budget for Data Center Marketing From June 2012 to Present (3 years 5 months) San Francisco Bay AreaSenior Marketing Manager, WorldWide Retail Marketing @ Responsible for Digital Marketing for the Worldwide Retail Marketing Team includes: corporate web site; microsites; mobile web sites; content development; SEM; PPC; online tools, games and apps • Software product marketing manager responsibilities for new software products, active involvement on demand generation teams • Drove internal awareness for QR code usage, developed and implemented best practices • Realign “Wake Up Your Phone” strategy for refresh of global rollout in 2010, involves, redevelopment of the web site, mobile site, new Facebook app, Vlogger program on YouTube. • Drive development of in-store mobile web and pc-based tools to increase product awareness and usage • Active member of the Corporate Privacy Committee since 2010 From January 2010 to June 2012 (2 years 6 months) Milpitas, CAMarketing Consultant @ Responsible for developing and implementing a global consumer focused web marketing strategy for the Mobile Retail division “Wake Up Your Phone” campaign at SanDisk Corporation: • Develop integrated web strategy to support worldwide marketing campaign consisting of a main web site, mobile web site, promotional micro-sites, SMS promotions, visitor registrations, and search engine marketing (SEM) • Integrated online elements at Campaign Live events, store promotions • Global online game promotion to generate product education resulted in 10% results • Developed and implemented video contest on YouTube to increase consumer awareness, resulting in • Manage creative and web development agencies to drive high level results and timely delivery • Build and maintain partner relationships for content generation and co-marketing efforts • Orchestrate on-line promotions utilizing electronic direct mail and social networking avenues to increase web site traffic, visitor registrations, boost user generated content, and grow on-line buzz • Create framework for promotions to duplicate throughout the retail channel • Drive development of on-line tools and games to increase product awareness and usage Responsible for developing web messaging and content for Camino Medical Group (currently Palo Alto Medical Foundation) From April 2005 to December 2009 (4 years 9 months) SF Bay AreaSenior Marketing Manager @ • Developed and orchestrated marketing strategy for this technology company • Launched new branding campaign • Responsible for management of the marketing budget • Initiated and developed partner relationships for co-marketing programs with Fortune 500 companies • Developed core messaging for the brand and vertical markets and managed implementation for all marketing communications vehicles: promotions, tradeshows, online and corporate web site From June 2000 to August 2001 (1 year 3 months) Marketing Manager @ • Directed all marketing communications for this worldwide telecommunications company • Piloted corporate branding campaign including public relations, advertising, and industry events • Championed implementation of new corporate identity through development of new design styles for corporate collateral and international tradeshow presence • Initiated, developed and implemented Public Relations efforts worldwide resulting in noticeable brand awareness in the industry by the sales team • Spearheaded initiative to refresh corporate online presence to expand market exposure • Directed implementation of new approach to product launches resulting in a ten-fold increase in media coverage from industry publications • Managed direct marketing campaign targeting end-users resulting in 60% new users From March 1997 to June 2000 (3 years 4 months) Sales Manager @ Managed nationwide corporate accounts providing conference and hotel room accommodations Continuously exceeded monthly sales goals by 35% Conducted executive and supervisory level sales presentations, prospecting, negotiations, orchestrated site tours, local market research and competitive comparisons Team leader with Meeting Planner International fundraisers and events From January 1995 to January 1997 (2 years 1 month) Marketing Resources Manager @ Directed marketing programs for this national hotel chain Managed multi-national advertising campaign, development of ads and collateral Developed strategy and implemented regional promotions with partners to increase sales Implemented a worldwide multi-faceted branding campaign targeted at travel agents and guests Initiated an international direct mail campaign for the resort hotels in the western region Orchestrated event and trade show presence for the entire chain Standardized the point-of-sale database system and architected information management reports for executive review for the hotel chain From January 1994 to January 1995 (1 year 1 month) Account Executive @ Developed relationships with corporate clients to increase and maintain existing memberships resulting in average new annual revenues of $144K Generated leads through media, referrals, direct mail, telemarketing From January 1993 to January 1994 (1 year 1 month) Marketing Resources Manager @ Developed and implemented training program and standards for staff of 42+ on the sales account management system and all software applications Chaired the User's Committee for 400 ITT Sheraton Hotels nationwide Assisted with trade show and special event planning and coordination From January 1989 to January 1992 (3 years 1 month) Marketing/Information Assistant @ Liaison for directing internal and external business throughout this worldwide government contractor company Managed the corporate marketing resources database From January 1987 to January 1989 (2 years 1 month)

BA, Communications @ Saint Mary's College of California From 1983 to 1987 Beth Caltagirone is skilled in: Strategic Planning, Sales, Product Launch, Marketing Communications, Email Marketing, Demand Generation, Market Research, Program Management, Go-to-market Strategy, Leadership, Management, Mergers, Digital Marketing, Market Planning, Product Marketing, Social Media, Public Relations, Corporate Branding, Marketing, Product Management, Advertising, Direct Marketing, Facebook, Brand Development, SEO, Social Networking, YouTube, SEM, Trade Shows, Competitive Analysis, Training, Content Development, Strategy, Strategic Partnerships, Marketing Strategy, Integrated Marketing, Event Planning, Budgets, Mobile Devices, Brand Awareness, Multi-channel Marketing, PPC, Mergers, Start-ups