• Over 30 years of local & international business experience, focused on business-to-business marketing and enterprise sales, with strong communication and leadership skills. • 20 years of management experience, across Asia Pacific, including full P & L responsibility • Specific experience in information technology, e-business and e-marketing • Experienced in strategic planning, having developed short and long term business plans for country and international operations • Significant marketing experience in researching, developing and implementing go-to-market strategies for new and re-engineered products, services, divisions and companies. • Experience gained at IBM and GHD in developing and delivering management training in Account Management, Negotiation Skills and Client Relationship Management • Open, results-oriented style with keen strategic, conceptual and analytical skills • Extensive experience in establishment of marketing plans and teams, in hierarchical and matrix organisations Specialties: Sales and Marketing organisation restructure Strategic Marketing Plans Sales Channels Digital Marketing Marketing Automation

Head of Agency @ Responsible for the leadership of the creative studio, event management, digital and knowledge management teams, and marketing delivery, which form part of the Go To Market(GTM) function. The Agency provides full service marketing capability to the broader firm, and consists of 120+ individuals From September 2013 to Present (2 years 4 months) London, United KingdomDirector of Marketing Operations and Planning @ Deloitte, a professional services company with over 6000 employees • Responsible for marketing efficiency & performance, financial management, strategic planning, marketing resource, skills assessment and management • Lead a team of 80 professionals in client advocacy, digital, CRM, outsourced service centre(India), operations, service line and regional marketing • Worked with the CFO and leadership team, streamlined the marketing and business development functions which greatly improved organisational productivity, cost control, resulted in a bottom line cost reduction of AUD$1.2m • Developed, implemented and manage a complex marketing budget of $18m + ; 150 headcount • Conceptualised, developed & executed a resourcing and operating system which aligns marketing resources to the firms priorities, manages campaign resources efficiently and provides robust reporting and forecasts • Collaborated with the marketing teams in the development and execution of award winning marketing campaigns including ‘Building the Lucky Country’ and ‘What’s Your Deloitte’ • Partnered with service line leaders to create and implement marketing plans to achieve strategic objectives in market growth, new product and service development and launch, and partner eminence • Reduced marketing costs by 30% by outsourcing internal functions to India while maintaining service levels and quality From June 2011 to August 2013 (2 years 3 months) Sydney, AustraliaGlobal Manager, Marketing and Communication @ From August 2009 to June 2011 (1 year 11 months) Chief Marketing Officer @ GHD, an international professional services company in 100 countries and all Australian states specialising in engineering services, environmental science, rail and architecture Responsible for corporate marketing and communications including internal and external marketing, public relations, telemarketing, digital development, direct mail and event management across 16 countries • Formulated and drove an aggressive corporate sales and marketing plan which contributed to the tripling of GHD revenue over three years • Created and implemented innovative re-branding & messaging initiative which achieved the highest unaided brand recognition awareness results in the industry sector • Developed and implemented an internal communications plan which included a completely restructured intranet, on-line internal surveys and Innovation Zone • Initiated and managed lead generating marketing programs including ‘Our Planet’ which launched GHD solutions to climate change. The program included a highly successful conference (key note speaker Al Gore), marketing collateral and external communication plan From February 2005 to July 2009 (4 years 6 months) Sydney, AustraliaMarketing Director, ANZ @ PeopleSoft, provider of enterprise application software for more than 25 industry segments • Responsible for corporate marketing, public relations, advertising, telemarketing, web development, direct marketing, event management and lead generation. Team of 6, budget $1.8m • Conceived and created strategic and tactical product management programs including product strategy, revenue management, pricing initiatives and cross sell and acquisition opportunities • Generated 120 converted sales leads per year by creating compelling positioning and messaging and communicating through events, tradeshows, alliance programs, direct mail and telemarketing. • Achieved record levels of awareness (as measured by Cubit Research) by initiating, designing and executing market awareness programs to promote the PeopleSoft brand. From 2002 to 2005 (3 years) Principal @ Lateral Strategies, a management consultancy specialising in marketing, business development and consulting services for small to medium businesses, e-commerce, IT and property development. • Established an e-commerce website, organisational structure and online marketing strategy for Business Thinking Systems, a planning & coaching for small to medium enterprises • Launched US based ZLAND.com in Australia. Developed business and marketing plans, recruited a local sales force, established operations infrastructure, set up kick off events & publicity • Managed the property development life cycle for Basil Developments a residential property company that acquires sites for medium density housing. This included assessing market feasibility, site planning, arranging finance, overseeing construction, preparing and executing marketing campaigns. From January 1998 to April 2002 (4 years 4 months) Managing Director A/NZ , VP Marketing APAC @ Baan Company, Global Enterprise Application software company with more than 7,000 customers • MD: Full P&L responsibility for a US$18million sales, marketing, consultancy and support operation with 65 staff • VP: Managed Asia Pacific marketing function driving brand awareness and lead generation for the direct sales force in Australia, New Zealand, Singapore, Malaysia, Hong Kong, Japan & India & channel partners in Japan, Indonesia and Philippines. From 1996 to 1998 (2 years) Marketing Director @ SAP is the largest Enterprise Resource Planning software company in the world • Developed the first comprehensive business plan and marketing strategy for SAP which was subsequently endorsed by the international leadership team • Developed the launch strategy, initiated a joint marketing campaign with IBM to build positive brand awareness and lead generation for a new product – the R/3 client based application software From 1995 to 1996 (1 year) Sales Director, ANZ, Marketing Director APAC @ Legent was a supplier of systems management software, acquired by Computer Associates in 1995 • Created and executed the marketing and operations plan for the Asia Pacific region • Achieved personal sales quota of US$5.8m in licence sales From 1990 to 1994 (4 years) Sales & Marketing Director, Asia, Europe @ Paxus developed and implemented retail banking and insurance software, acquired by CSC • Initiated, negotiated and won major sales to First National Building Society, Allied Irish Bank & Prudential Insurance • Developed the sales & marketing strategy for the IBM mainframe retail finance system • Achieved sales quota of US$4.2m in licence sales From 1987 to 1990 (3 years) Sales Rep @ Responsible for business development in the Retail and FSI market segments. Clients included ANZ, NAB, Coles, Myer, Foodland. From 1981 to 1987 (6 years) Sales Rep @ Achieve sales targets in specific market segments From 1979 to 1980 (1 year)

Building & Sustaining Competitive Advantage, Strategy @ Harvard Business School Executive Education From 2007 to 2007 Diploma AICD Company Directors Course, Director Responsibilities, Pass @ Australian Institute of Company Directors From 2006 to 2006 MBA, General Management @ Macquarie Graduate School of Management (MGSM) From 1985 to 1988 B. Ec, Economics, Law @ Monash University From 1974 to 1978 Brighton High School Bernard O'Brien is skilled in: Strategy, Market Planning, Internal Communications, Business Planning, Relationship Management, Strategic Consulting, Risk Management, Business Strategy, CRM, Web Analytics, Demand Generation, Go-to-market Strategy, B2B, Web Marketing, Sales Channel