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Bernard Bolisig

Principal

Principal, UPSHIFT Marketing | Amazon Vendor Strategy

Greater Seattle Area

Section title

Bernard Bolisig's Email Addresses & Phone Numbers

Bernard Bolisig's Work Experience

UPSHIFT Marketing

Principal

Greater Seattle Area

Specialty Equipment Market Association (SEMA)

MRN (Manufacturer Rep Network) Select Committee Seat / Communications Subcommittee Chairman

June 2015 to June 2017

Amazon.com

Sr. Vendor Manager

November 2007 to August 2012

Greater Seattle Area

Bernard Bolisig's Education

University of Washington

BA, Business Administration - Marketing, Management, and Technology & Innovation Management

1996 to 2001

Bernard Bolisig's Professional Skills Radar Chart

Based on our findings, Bernard Bolisig is ...

Humanist
Outgoing
Efficient

What's on Bernard Bolisig's mind?

Based on our findings, Bernard Bolisig is ...

52% Left Brained
48% Right Brained

Bernard Bolisig's Estimated Salary Range

About Bernard Bolisig's Current Company

UPSHIFT Marketing

UPSHIFT Marketing is an Amazon vendor advisor. We offer customized, calculated, and strategic consulting services for manufacturers, distributors and fellow brokers/reps. UPSHIFT Marketing is a new school consultant that’s fluent in e-commerce – with proven success in building online brand awareness and sales. We can help you introduce and maintain your products and relationship with Amazon.com, Amazon.ca,...

Frequently Asked Questions about Bernard Bolisig

What company does Bernard Bolisig work for?

Bernard Bolisig works for UPSHIFT Marketing


What is Bernard Bolisig's role at UPSHIFT Marketing?

Bernard Bolisig is Principal


What is Bernard Bolisig's personal email address?

Bernard Bolisig's personal email address is b****[email protected]


What is Bernard Bolisig's business email address?

Bernard Bolisig's business email addresses are b*****@uw.edu, and b*****@upshiftnw.com


What is Bernard Bolisig's Phone Number?

Bernard Bolisig's phone (**) *** *** 547


What industry does Bernard Bolisig work in?

Bernard Bolisig works in the Internet industry.


About Bernard Bolisig

📖 Summary

Principal @ UPSHIFT Marketing UPSHIFT Marketing is an Amazon vendor advisor. We offer customized, calculated, and strategic consulting services for manufacturers, distributors and fellow brokers/reps. UPSHIFT Marketing is a new school consultant that’s fluent in e-commerce – with proven success in building online brand awareness and sales. We can help you introduce and maintain your products and relationship with Amazon.com, Amazon.ca, and distributors directly supplying Amazon.Current industries and categories served: Automotive, Home and Garden, Industrial, Chemicals, Gift, Health & Personal Care, distributors and manufacturer reps. Greater Seattle AreaMRN (Manufacturer Rep Network) Select Committee Seat / Communications Subcommittee Chairman @ Specialty Equipment Market Association (SEMA) • Contributed strategic leadership for industry segment• Championed an environment of collaboration• Managed communication of council membership benefits and programs in SEMA News, SEMA eNews and social media From June 2015 to June 2017 (2 years 1 month) Sr. Vendor Manager @ Amazon.com • Launched two of the largest growth categories (Automotive - Performance & Car Care/Chemicals) for one of Amazon’s newest businesses• Successfully drove top and bottom line sales for Automotive category, building vendor relationships, selection expansion, terms/coop/cost negotiation and promotional planning• $100 MM buying responsibility, averaging triple-digit growth in every managed category throughout Amazon career• Signed and responsible for over 250 vendors/suppliers, including key point of contact for world’s largest oil/chemical companies and largest vendors for Automotive category• Signed first Body/Trim/Crash and Powersports suppliers for Automotive category• Managed inventory health for over 300k SKUs, sustaining >96% healthy inventory metrics yearly• Identified new business opportunities/channels and developed customer/enthusiast strategies• Launched Amazon’s first automotive vendors to Subscribe and Save program and owned Automotive category expansion to coupon code based promotions• Subject matter expert for category’s pricing, hazmat, and promotions processes; working closely with Pricing systems teams and Compliance teams to successfully launch both initiatives. • Primary buyer consultant for company-wide training initiatives, including customer-facing inventory messaging, pricing systems, inventory management, and various buying tools – all designed for new hire on-boarding and buyer tool introduction. From November 2007 to August 2012 (4 years 10 months) Greater Seattle AreaPurchasing Manager - Performance Parts & Mobile Electronics @ CarDomain Network The web’s largest social networking site for auto enthusiasts.• Managed buying of all automotive parts and electronics categories• Supervised staff of 3 buyers for the CarDomain.com store• Consistently improved gross merchandise margin • Managed aging/obsolete inventory and implemented aging inventory audit procedures • Managed all mobile electronics and aftermarket car parts categories, including vendor and product mix selection • Managed relationships with vendors (manufacturers, distributors and drop shippers), including negotiations of existing and new discount structures, VIRs, MDFs and related allowances • Developed cost/availability/pricing audit procedures that contributed to billing/invoice integrity • Managed significant return-to-vendor procedures to improve inventory health • Coordinated merchandising and marketing efforts to introduce coupon code campaigns• Continued support for merchandising team From January 2007 to November 2007 (11 months) Site Merchandiser - Performance Parts & Mobile Electronics @ CarDomain Network • Built, added, authored, and/or audited 10K+ SKUs to CarDomain.com and SoundDomain.com store• Constantly improved product and brand launch procedures• Drove Search Engine Optimization (SEO) and Pay-Per-Click (PPC) placement guidance to marketing team• Created internal launch newsletters for new brand launch announcements• Assisted in the negotiation of costing programs and product mix for new vendors • Created procedures for existing brand audits to identify new product selection and attachment sale opportunities • Proactively audit vendors and maintain vendor engagement for first-to-market opportunities and exclusive products From May 2004 to December 2006 (2 years 8 months) Copywriter @ Leviton • Produced content for marketing collateral and instructional/installation sheets• Managed and tracked marketing communications projects, including traffic and production timelines• Monitored publications for media and editorial opportunities and served as press contact for external inquiries• Responded to/updated external inquiries for product information, trade directories, buyer's guides, company listings, print and online coop materials • Trade show coordination, presentations, and sales/marketing events From November 2003 to May 2004 (7 months) Marketing Communications @ Captaris • Produced and edited content for all marketing collateral, proofing for messaging and graphics standards• Managed vendors for bid requests, formatting specifications, delivery schedules and purchase orders• Managed traffic of marketing collateral, print and web• Maintained production schedules and budgets for print and electronic ads, trade show signage and product launches From 2001 to 2002 (1 year) Kirkland, WAMarketing Associate, Home & Enterprise Networks @ Leviton • Created new product launch procedure for distributors, field sales, and trainers • Created and managed store plan-o-grams and distribution outlet merchandising • Searched and tracked sales leads for district sales managers and third party sales reps • Managed sales promotions and rebate programs • Coordinated product and promotional requirements with sales, product management, and marketing • Produced marketing concepts and proposals for networking product categories • Competitive research, including management of third-party market research firms From March 2002 to November 2003 (1 year 9 months)


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In a nutshell

Bernard Bolisig's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 11 month(s)

Bernard Bolisig's Willingness to Change Jobs

Unlikely

Likely

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