Benjamin Widseth's Email & Phone Number

💼 Past Experience

. Benjamin Widseth, Sr. Innovation Brand Manager at Anheuser-Busch InBev from June 2015 to January 2017 (1 year 8 months) in Greater New York City Area. · Selected for Global MBA program: A one-year leadership development track program thatteaches participants the company’s global business dynamics, providing access to C-suitementorship and presentation opportunities.. Led Shock Top new visual brand identity, updating packaging and seasonal beer line-up,working closely with creative agency, Commercial, and Supply cross-functional partnersthrough strategy setting to implementation.. Created U.S. Stella Artois 5-year innovation plan (new liquid and pack SKU’s) against brandvolume and net revenue growth target using the Front End Innovation (FEI) model toidentify whitespace opportunities using global and local trend research (IRI, Mintel, etc.), collaborating with Global Stella Artois Brand, Insights, and Innovation teams.. Launched Blue Point canned cocktail seltzer, leading creative concepts and producing pilotplan with regional sales teams to set success metrics and projected ROI.. Optimized the current stage gate process to accommodate cross-brewing initiatives for thecraft brewery partners, balancing cross-functional alignment with a faster route-to-marketthrough the three-tier system.. Completed University of Virginia Darden Executive Education Design Thinkingworkshop. Marketing Specialist at Ally Financial Inc. from January 2012 to June 2015 (3 years 6 months) in Greater Detroit Area.. Led 2014 regional marketing planning, designing an effective plan to grow and enhancedealer business through innovative activations, resulting in 150% increase in budget.. Developed project creative briefs, leveraging consumer insights and IRI, Mintel, etc.. Account Executive at Leo Burnett from August 2008 to January 2012 (3 years 6 months). Account Executive for McDonald's, 2010-2011.. Streamlined media placement sizes of a $50M out of home and point of sale nationalprogram that saved over $150K in production costs.. Led advertising strategy and production of new Ronald McDonald campaign acrosstelevision, print, and online channels, stimulating both adult and kid sales.. Supported brand management team with the annual strategic and tactical plan presentations ensuring marketing, media, and advertising components delivered onbusiness objectives. collaborator with Kellogg's, Frosted Flakes cross-functional team to develop Dad targeted advertising campaign which increased base sales by 5% in the first month.. Assistant Account Executive at Team Detroit from June 2006 to July 2008 (2 years 2 months).. Integrated emerging Ford incentive software with dynamic banner and retail websiteplacements, decreasing costs for revisions by 25%.. Brand Director - Scotts Lawns Portfolio at The Scotts Miracle-Gro Company.. Vice President of Marketing at Green Flash Brewing Co. from October 2018 to July 2020 (1 year 10 months) in Greater San Diego Area.. Report directly to CEO as part of management team, developing and presenting business plans and updates to the board

🎓 Education

Benjamin Widseth has a Master of Business Administration (MBA) from the Stephen M. Ross School of Business at The University of Michigan, where he worked with the marketing and marketing management team. He also holds a B.A. in English and economics from the University of Michigan. Benjamin Widseth is currently a business consultant and business intelligence consultant with over 10 years of experience. He has been involved in a wide range of organizational and project work, including but not limited to: creating and running businesses, implementing business strategies, developing marketing plans, consulting with clients on managing their businesses, and managing teams of workers. Benjamin Widseth is battle-tested in both business and project work, having successfully completed a wide range of tasks, both large and small. He believes that his experience and knowledge will benefit his clients and help them achieve their goals. In addition, his business consultancy and business intelligence consulting background will provide valuable insights into how businesses can be successfully redesigned, upgraded, or extended.Benjamin Widseth is an avid reader and a member of many book clubs, including but not limited to: The Economist, The New Yorker, and Vanity Fair. He is also a member of the Association for the Advancement of Artificial Intelligence (AAAI).

💡 Technical & Interpersonal Skills

Benjamin Widseth is a Sr. Innovation Brand Manager at Anheuser-Busch InBev from June 2015 to January 2017 (1 year 8 months). He is a Goethe-Stiftung Laureate and a visiting scholar at the University of Pennsylvania’s Wharton School. As a Brand Director at The Scotts Miracle-Gro Company, he led the company’s 2014 regional marketing planning, designing an effective plan to grow and enhancedealer business through innovative activations, resulting in 150% increase in budget. He also created the U.S. Stella Artois 5-year innovation plan (new liquid and pack SKU’s) against brandvolume and net revenue growth target using the Front End Innovation (FEI) model to identify whitespace opportunities using global and local trend research (IRI, Mintel, etc.), Collaborating with Global Stella Artois Brand, Insights, and Innovation teams. He launched Blue Point canned cocktail seltzer, leading creative concepts and producing pilotplan with regional sales teams to set success metrics and projected ROI. He also optimized the current stage gate process to accommodate cross-brewing initiatives for thecraft brewery partners, balancing cross-functional alignment with a faster route-to-marketthrough the three-tier system. He Lastly, completed University of Virginia Darden Executive Education Design Thinking workshop.