Focused on a strong and broad background in Digital acquisition, engagement and optimsation across desktop and mobile. From establishing online and offline channels from scratch within a start-up environment, or optimising the user journey for sites with millions of weekly visitors in a FTSE100, all within a Financial Services environment. Currently located and working in London My skills and experience include: Performance Marketing, conversion optimisation, UX, building and growing Digital channels, third party and stakeholder management, general insurance, credit card, and short term loan products. Multi-agency management, budget control, sales forecasting and reporting.

Head of Acquisition Marketing @ Responsible for P&L, acquisition/ performance marketing strategy and delivery across all Digital and offline channels for a short term lending product. www.sunny.co.uk - PPC - Display - TV & VoD - Direct Mail - Radio - SEO/ Organic - Affiliates and Lead Gen - Social From April 2013 to Present (2 years 9 months) Head of Digital engagement - Business Banking @ From October 2012 to April 2013 (7 months) Senior Digital Commercial Manager - General Insurance & Business Banking @ B2B role, responsible for the developing and delivering the digital strategy and commercial delivery by optimising the online user journey of Savings, Current Accounts, Overdrafts, Loans, Credit Cards and Payment terminals to Barclays Business Banking customers and General Insurance products to Personal customers From July 2011 to October 2012 (1 year 4 months) Digital Commerical Manager @ From December 2009 to July 2011 (1 year 8 months) Programme Manager @ Programme Delivery Manager for all online UK cards recruitment. From July 2007 to December 2009 (2 years 6 months) Customer Marketing Manager @ From December 2005 to July 2007 (1 year 8 months) Marketing Executive @ From July 2003 to December 2005 (2 years 6 months)

BA hons, Business Management Marketing @ University of Worcester From 1998 to 2000 Ben Rowley is skilled in: Stakeholder Management, Digital Marketing, Digital Strategy, Customer Acquisition, Email Marketing, PPC, B2B, Management, Project Management, Strategic Planning, Credit Cards, Project Planning, Financial Services, Sales, Customer Experience