Ben Ross's Email Addresses & Phone Numbers

📖 Summary

I have over 19 years’ experience in B2B IT Marketing across all aspects including planning and strategy, brand development, demand generation, message development, PR / Analysts relations, web and social media. I have experience of enterprise marketing, SaaS, ecommerce and in-depth IT Security knowledge having worked for MessageLabs, Websense and been head of Marketing for Becrypt. I can add value in the following areas; - Marketing Strategy; creating & implementing successful Go To Market strategies to meet business goals. - Brand development; brand re-positioning, re-branding. - Creating impactful value propositions; transforming technical features into compelling and impactful customer value propositions. - Creating impactful campaigns; transforming technical features into compelling value propositions and building creative campaigns to drive responses. - Demand generation; planning, creating and executing successful PR and demand generation campaigns to drive sales pipeline. - Leading and driving teams successfully.EMEA Marketing Director @ From June 2015 to Present (7 months) United KingdomMarketing Consultant @ With 19 years’ experience in B2B Marketing with Enterprise software businesses, I have a wide skill set including; • Marketing Strategy; Creating & implementing successful strategies to meet business goals • Strategic brand development; re-positioning, re-branding • Creating value propositions; transforming technical features into compelling and impactful customer value propositions and messages • Delivering results; planning, creating and executing successful PR and demand generation campaigns to drive sales pipeline I have experience in working with large and small organisations and who need to drive demand and build a solid sales pipeline. I have a particular focus on Enterprise software, SaaS and IT Security markets having worked with Oracle, MessageLabs (now Symantec), Becrypt and Websense. From February 2015 to June 2015 (5 months) United KingdomChief Marketing Officer @ Head of Marketing, managing a team of 13 direct reports, responsible for all aspects of Marketing and member of the Senior Management Team. Created strategic marketing plan and co-created 3 year business plan to drive new revenue, retain customers and gain adoption of a new product platform. From August 2014 to February 2015 (7 months) Worcester, United KingdomChief Marketing Officer @ Triggar is a big data start up from Postcode Anywhere. Triggar helps Ecommerce businesses maximise revenue by using big data technology to understand online behaviour, pin point loss and take profitable action. In short Triggar turns web visitors into customers. The successful market adoption of Triggar was the main focus for this role, which meant developing the go to market strategy and rolling out an innovative marketing plan that built the Triggar brand, created sales pipeline and drives revenue growth. From August 2014 to February 2015 (7 months) Worcester, United KingdomMarketing Director, EMEA @ Head of Field Marketing Team for EMEA region, managing a team of 13 Regional Marketing Manager and New Business team (telemarketing), with full budget responsibility. Developed, managed and implemented the Marketing Strategy for the EMEA region, integrating direct and channel marketing to support a dynamic sales team and ambitious business goals. Lead new business (‘white space’) acquisition and nurture programs strategy using a wide range of tactics, including online demand generation, physical events and C-Level activity. Driving contacts through the ‘funnel’ using Marketing automation for lead scoring and tracking through to the Sales teams. Drove customer up-sell marketing programs; analysing customer base to identify and prioritise most profitable up-sell segments, working closely with Sales to build and execute programs into target segments. From April 2014 to August 2014 (5 months) Marketing Director, Northern Europe @ From January 2011 to April 2014 (3 years 4 months) Marketing Consultant @ - Project managed the launch of Western European Readiness site within Microsoft. - Conducted research into the learning needs, perceptions and accessibility of readiness content in the Western Europe region. From August 2010 to December 2010 (5 months) VP of Marketing @ Responsible for global marketing activities at Becrypt, including; - setting marketing strategy - re-positioning and evolving the Becrypt brand - developing online strategy - devising product messaging and value propositions - driving PR / Analyst Relations - creating and implementing demand generation program - launching Partner Marketing program From September 2008 to August 2010 (2 years) Account Director @ From May 2007 to August 2008 (1 year 4 months) Director, Marketing EMEA @ From November 2005 to April 2007 (1 year 6 months) Director, Partner Marketing EMEA @ From January 2004 to October 2005 (1 year 10 months) Senior Marketing Manager @ From 1996 to 2003 (7 years) Ben Ross is skilled in: Demand Generation, Lead Generation, Channel, Go-to-market Strategy, SaaS, Multi-channel Marketing, Sales Enablement, Product Marketing, Account Management, Cloud Computing, Marketing, Solution Selling, Enterprise Software, Business Alliances, Salesforce.com