Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen
Manager Marketing / E-commerce @ At Deskbookers, we revolutionize the way people organize their work, meet with colleagues and business partners. We give people direct access to the best work and meeting spaces, which can be booked per hour, based on real-time availability. With direct access to thousands of spaces, Deskbookers is widely covered so people can
Manager Marketing / E-commerce @ At Deskbookers, we revolutionize the way people organize their work, meet with colleagues and business partners. We give people direct access to the best work and meeting spaces, which can be booked per hour, based on real-time availability. With direct access to thousands of spaces, Deskbookers is widely covered so people can work wherever and whenever they want.
At Deskbookers, we believe that in order to be successful at work, you have to use the best workspace for the right activity. That is why we answer the employees' call to find the best workspaces. We offer employees an online platform where they can find, book and pay the best workspaces everyday, on an hourly basis and without any contractual hassle.
It is our mission to make sure that every employee can find the best workspace for each and every moment. We aim to be the biggest platform for the best workspaces in the world by 2020, active in over 50 countries worldwide. From September 2015 to Present (2 months) Amsterdam Area, NetherlandsOnline Marketing Manager @ The world is changing! No spilt between branding and performance and accessible data for everyone. Key challenge; transformation from online marketing management to programmatic marketing management in which performance and ROI/ROAS are main drivers of our success!
Don’t Buy Your Programmatic Audience, Build It!
Thinking about the 'WHY' of our business strategy, the 'HOW' of our online strategy and the 'WHAT', our tactics. This internal strategy translates to our brands' customer journey which deserves an individual programmatic marketing approach per customer.
"Online marketing is not longer about mad men, it's about math men!"
* SEA (Adwords / BingAds)
* Affiliate marketing
* Display Marketing (spreading / remarketing)
* Email marketing
* P&L management
* Business development (launch and optimize new labels around the globe)
Cheaptickets | Vliegwinkel | Budgetair | Vayama | Flugladen From May 2014 to September 2015 (1 year 5 months) AmsterdamMarketing Manager @ Responsible for the e-commerce strategy of Greetz
• Sales and turnover of conversions through all online channels
• E-commerce strategy and budgets
• Traffic strategy - desktop and mobile (SEA, Display, Affiliate, Social media etc.)
• Development of a visual advertising platform
• Development of new online startups and projects From September 2013 to May 2014 (9 months) Amsterdam Area, NetherlandsE-Commerce Manager @ Responsible for the online marketing activities of Corendon Vliegvakanties
• Sales, turnover and gross profit of bookings through all online channels.
• Online sales and channel strategy
• Online marketing budgets
• Online marketing partners, campaigns and affiliates
• Search strategy (SEO & SEA)
• RTB display strategy
• Conversion optimization and A/B testing
• Affiliate strategy
• E-mail marketing
• Social media strategy
• Development of new online startups and projects From September 2011 to September 2013 (2 years 1 month) LijndenMarketing Manager / E-Commerce Manager @ - Dagelijks beheer en optimalisatie van de zoekmachine-marketing van websites (opzetten nieuwe campagnes, monitoren ROI, bid management, nieuwe strategieën uitdenken, etc.)
- Opstellen en onderhandelen van marketingvoorstellen voor leveranciers en fabrikanten.
- Opzetten van relevante offline marketingcampagnes
- Optimaliseren van klantretentie
- Affiliate marketing
- Coördineren en optimaliseren van nieuwsbrieven
- Onderzoek, opbouw en uitbouw van nieuwe marketingmogelijkheden From January 2009 to July 2011 (2 years 7 months) Groningen, Netherlands•Member of the Central Executive Board for the Student Organisations (CUOS) at CUOS @ Het CUOS is het overkoepelend orgaan voor de facilitering van studentenorganisaties in Groningen. Het CUOS adviseert het College van Bestuur over het RuG-beleid op dit gebied en verstrekt bestuursbeurzen (totaal 950.000 euro), subsidies (totaal 550.000 euro) en huisvesting aan erkende studentenorganisaties. From September 2008 to September 2009 (1 year 1 month) Groningen, Netherlands
Master's Degree, Business Administration - Marketing Management & Marketing Research, Cum Laude @ Rijksuniversiteit Groningen From 2009 to 2011 Bachelor's Degree, Institution for Business Administration; Bachelor Management, Economics and Law, Cum Laude: Graduated with Honors @ From 2005 to 2009 Bas Willemse is skilled in: Google Adwords, Google Analytics, Performance Based..., Attribution Modeling, Conversion Optimization, A/B testing, Email Marketing, Marketing Management, Display Advertising, Social Media Marketing, Affiliate Marketing, Project Management, Project Planning, DoubleClick, Online Advertising, Online Marketing, SEO, Retargeting, Dutch
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