Barbra Gago's Email Addresses & Phone Numbers

Strategic marketing leader with over 10 years experience using digital and social to build brands, loyalty, drive online acquisition, and revenue for SaaS start-ups and global technology brands.

Strategic marketing leader with over 10 years experience using digital and social to build brands, loyalty, drive online acquisition, and revenue for SaaS start-ups and global technology brands.

Leadership experience both agency and client-slide, with expertise in brand development, demand generation, customer acquisition, lead nurturing, content marketing, social media strategies, community management, and customer marketing.

B2B thought leader, speaker and blogger on content marketing, marketing automation, demand generation, SaaS and startup marketing.

Public Speaking:

Small Business Web 'The Summit' - May 2015

The Social CMO Show - May 2015

Content2Conversion - February 2015

Specialties:

• Digital marketing, demand generation, content marketing for SaaS

• B2B growth hacking, customer acquisition, building for scale

• Persona development, content mapping, content strategy

• Product marketing, go-to market strategy, positioning

• Social media marketing, inbound marketing, SEO

• PR, events, webinars, email

• Lead nurturing, lead scoring, marketing automation

• Salesforce.com, Marketo, Pardot, Hubspot and Eloqua

• Team building, management and coachingVP of Marketing @ Growth, customer marketing, demand generation and product marketing From April 2014 to Present (1 year 5 months) San Francisco Bay AreaConsulting VP/Head of Marketing/Content Strategist @ Working with early-stage SaaS startups on positioning, go-to market strategy, buyer persona development, content marketing and demand generation. Building inbound sales-and-marketing models and framework for testing/optimization, funnel metrics and scalability in a rapid growth environment. Contracts: Greenhouse.io, Culture Amp, Soldsie, MiDash, Lean Data, Sitecore and Nuvation From April 2013 to May 2014 (1 year 2 months) United StatesHead of Global Marketing and Demand Generation for tibbr @ tibbr is an enterprise social network that enables collaboration and information discovery, contextually relevant to individuals or groups based on what matters most to them, at work. Delivered as SaaS or an On-premise solution. Reporting directly to the President of Social Computing. I manage inside sales, sales and marketing operations, field marketing, web development, content marketing/development and social media. Target market: Mid-Market and Enterprise–HR, Internal Comms, Knowledge Management and IT My first six months on the job: • Increased total site traffic from 7,500 to 38,000/month and boosted search traffic by 5x • Quadrupled followers and fans on social media sites, and increased social reach exponentially • Drove high quality leads to sales–16% of MQLs closed the quarter they were passed (from 1%) • Developed programs that lead to to 32% revenue contribution from Marketing over $2M in pipeline • Delivered a $138k deal from the blog • Drove blog strategy and increased posting from 1x/month to 3-4x/week) • Acquired over 3,000 inbound prospects and tripled the number of qualified inbound leads • Executed 10 webinars and 6 live events and increased marketing database from 7,000 to 65,000 • Developed 2 inforgraphics, 1 eBook, 3 whitepapers, 2 eBriefs, 3 product collaterals, 5 videos Responsible for: • Design and scale global demand generation programs for tibbr • Online engagement and acquisition campaigns • Lead nurture and lead score modeling • Content marketing strategy for revenue generation • Inbound marketing, SEO and social media • PR and events strategy; webinars, online and physical events • Sales enablement and training From January 2012 to April 2013 (1 year 4 months) United StatesDirector of Demand Generation Strategy @ Clients: Dell, Lenovo, Intel and PTC Technology: Hardware and software Targets/personas: IT, Engineers, C-level Execs, LOB Users Verticals: CAD/CAM, education (higher-ed/K-12), insurance, financial, manufacturing Results: Designed the strategy for, and oversaw execution of programs resulting in over $20 million in revenue. Other notable stats: 210% increase in MQLs, 550% increase in lead velocity and 340% increase in inbound engagement. Responsible for: • Client demand generation strategy (automated programs) • Quantitative and qualitative research • Buyer persona development and buying process analysis • Content and social media strategy, planning and execution • Online lead engagement, acquisition, nurture models • Sales and marketing alignment strategy • Marketing automation, lead nurturing, lead scoring • Content performance, marketing analysis and ROI • Website / micro-site development, optimization From December 2010 to January 2012 (1 year 2 months) United StatesOnline Marketing Manager @ Cloud9 Analytics is a SaaS sales forecasting and pipeline management application that integrates with Salesforce.com (and other CRMs) to give pipeline visibility and reporting flexibility to sales leaders. Accomplishments: Conducted quantitative and qualitative research to identify five core buyer personas; purchasing behaviors, pain points, needs, information consumption, etc. Developed a core marketing nurture strategy for each persona that was supported/executed by marketing campaigns, account development and sales. Designed new site architecture and content strategy for the website that addressed key concerns and needs of buyer personas while supporting more modern marketing channels such as social media. Lead the re-design and launch of new site. Created a social media governance and trained all staff on best practices for engaging buyers and customers through these channels: http://bit.ly/Cloud9SocialGovPolicy Increased social media awareness and traffic to the site by 10x Target market: SMB and Enterprise–Sales leadership and Executive staff Responsible for: • Creation and execution of corporate social media strategy • Development and optimization of online content strategy • Management of reputation and engagement online • Editor in chief of corporate blog • Driving inbound leads thru website, SEO and social media • Analyze site traffic, identify trends and optimize • Thought leadership in sales management best practices • Contribute to product development through key insights • Establishing "expert" status for Cloud9 Analytics • Plan and execute social programs to drive customer acquisition • Develop relations with influential; bloggers and analysts From July 2010 to December 2010 (6 months) United StatesInbound Marketing Manager @ Genius.com is a SaaS marketing automation, email marketing and sales analytics platform that integrates with Salesforce.com CRM to provide lead nurturing, lead scoring, tracking and alerts to sales and marketing teams. Target market: SMB–Sales, Marketing leaders and Executive staff Developed and implemented a inbound marketing strategy that resulted In: • 500% Increase in blog traffic (from 2,000 to 11,000 / month) • 20x Increase in brand mentions and sharing of content • 3x Increase of engagement (on blog / community sites) • Increase of "social reach" from 1,300 to 350,000 / week • Increase in search visibility (from position 14 to position 6) • BMA Award of Excellence for Best Corporate Blog (June 2010) • Valuable media and blogger relationships (mentions & links) • Blog accreditation from Junta 42 & AdAge • Industry recognition as an innovative voice Responsible for: • Identifying, optimizing and managing all aspects of social media • Content marketing, content creation • Managing SEO strategy and firm • Developing thought leadership content • Writing, editing and publishing web content daily • Managing and tracking link building campaigns • Building and maintaining content distribution network • Metrics, ROI and analysis of inbound marketing efforts • Constant engagement and support of online community From August 2009 to July 2010 (1 year) United StatesAccount Manager @ Palmer Advertising is a boutique ad agency providing branding, strategy, inbound, outbound and interactive marketing and advertising services. Emerging Media Strategy • Create Internet marketing strategies leveraging SEO, SEM & social media • Develop website strategies; content plans & conduct keyword research • Content creation for company blogs, website & social media channels • Develop "listening devices", community management & reputation management for clients Account Management • Account service, planning and strategic development • Brand development, web site traffic growth, and advertising revenue • Develop and manage annual budgets • Develop brand strategies and statistics systems • Conduct qualitative and quantitative research (surveys & interviews) • Help write copy and edit press releases Primarily B2C: Automotive, Healthcare, Alternative Energy, Financial and High Tech From April 2007 to August 2009 (2 years 5 months) San Francisco Bay AreaCo-Founder and Editor in Chief @ Results: launched site, built a community around Skinplistic, grew traffic to 50k uniques per month, acquired brand sponsors and recruited 'beauty-experts' as contributors to the site. From 2006 to 2008 (2 years) Design and Marketing Assistant @ From 2003 to 2006 (3 years) San Francisco Bay Area and New York CityBachelor of Science @ San Francisco State University From 2000 to 2004 Barbra Gago is skilled in: Demand Generation, Online Marketing, SEO, Email Marketing, Marketing Automation, Digital Marketing, Social Media, Marketing Strategy, Content Marketing, SaaS, Salesforce.com, Digital Media, Lead Generation, Strategy, Brand Development, Marketing Analytics, Social Media Marketing, Inbound Marketing, Cloud Computing, Content Strategy, Start-ups, Marketing, Go-to-market Strategy, B2B, Lead Scoring, Lead Nuturing, Content Creation, Eloqua, Entrepreneurship, Account Management, Sales Enablement, Persona Development, Qualitative Research, Integrated Marketing, HubSpot, Solution Selling, Analytics, CRM, B2B Marketing, Quantitative Research, Interviewing Skills, Focus Groups, Marketo, Web Marketing, Product Marketing, Engagement Marketing, Customer Marketing, Customer Acquisition, Strategic Partnerships, Copywriting