Barbara Gormley's Email

A dynamic ideas person with a proven record of working independently or as part of a team to successfully plan and implement communications, marketing, public relations and business development campaigns in a high paced environment. Highly regarded for strong research and written & verbal presentational skills. Specialist interest in health and crisis/risk communications. Strengths and successes include - Media Relations & Coverage Strategic Planning/Execution Relationship Management Digital Marketing & Social Media Campaigns Market Research Expectation Management Budget Management Business Development Events Management Internal Communications

PhD Communications & Media Researcher and Tutor @ The Celsius research cluster studies Cultural, Ethical, Legal and Social Issues in Science. It is an interdisciplinary group bringing together researchers from a range of academic and professional backgrounds who analyse from various perspectives issues and implications of current developments in science, technology, environment and medicine. From September 2015 to Present (4 months) Marketing & Communications Executive @ Representing and working across two non for profit organisations for Ireland’s leading corporate and individual philanthropic grant making body and only network for responsible and sustainable business whose members include Ireland’s top 70 blue chip companies; developing, drafting and managing strategic marketing and external and internal communications strategies, media copy and relations, social media and digital marketing campaigns, liaising with member communications and CSR departments to profile network member companies and events management. From July 2013 to June 2015 (2 years) Communications @ From January 2013 to July 2013 (7 months) Public Relations & Marketing @ From October 2012 to January 2013 (4 months) PR Coordinator @ Developing and structuring a public relations and digital marketing campaign for Davidson's Events – an events and publicity company. From July 2012 to September 2012 (3 months) Belfast, United KingdomPublic Relations and Marketing Account Executive @ Strategic public relations and marketing campaigns focusing on media relations, digital marketing, social media, external campaign development and event marketing across a wide client sector including Health/Pharma, Consumer, Technology, Apps Development, Animation and Recruitment From October 2011 to July 2012 (10 months) Public Relations Coordinator @ Development and implementation of publicity and media campaigns achieving nationwide print and online coverage and correlation and design of monthly newsletter From December 2010 to January 2012 (1 year 2 months) Events Coordinator @ First Annual Irish Medical Trade Association Exhibition - Contributing to the visually appealing and organised set up of the exhibition Assisted in press accreditation of national news media in attendance Researching all companies and products and relaying this information as a liaison to senior political figures in the health arena From September 2010 to September 2010 (1 month) Public Relations Intern @ Developed and structured a public relations plan for Mozambique Eye Care an educational initiative fostering the sustainable training of ophthalmic technicians in developing nations Worked closely with the department to develop a strategy that was consistent with their goals, mission and values From February 2010 to May 2010 (4 months) Queen's University Belfast Academic Warden in Residence @ Managed and organised a team of 15 sub wardens Liaised with senior figures in stakeholder University services including health, psychiatric, catering, administration, advocacy, health and safety and building and maintenance General administration duties including drafting of official documents and letters and compiling spread sheets From January 2000 to December 2005 (6 years) Tutorial Assistant and Laboratory Demonstrator @ Supported teaching materials targeted at nursing, pharmacy and medical students.Teaching and demonstrating practical medical skills for physiology by experimentation and liaising with students to promote initiative and logical assumption From January 2000 to January 2005 (5 years 1 month)

Master's Degree in Digital Marketing @ Digital Marketing Institute From 2014 to 2015 Certificate, Social Media @ Public Relations Institute of Ireland From 2012 to 2012 Master's degree, Public Relations, (1.1) @ Dublin Institute of TechnologyOCN Level 3 Certificates, Journalistic and Creative Writing, Web Design and Events Management, Distinctions @ Belfast Metropolitan College From 2007 to 2009 Doctoral Post Graduate Research in Physiology, Smooth Muscle Research (Diabetic Retinopathy) @ Queen's University Belfast From 1999 to 2005 BSc Physiology, (2.1) @ Queen's University Belfast From 1995 to 1999 Barbara Gormley is skilled in: Press Releases, Social Media Marketing, Copywriting, Public Relations, Digital Marketing, Research, Blogging, Creative Writing, Event Planning, Ideas generation, Newsletters, Publicity, Social Media, Media Relations & Coverage, Digital Marketing Campaigns