Austin Wignall

Managing Director, Product Management at YouTube | Denver, Colorado, United States

About Austin Wignall

Austin Wignall is an award-winning product management executive currently serving as the Managing Director of Product Management at YouTube, where he plays a pivotal role in shaping the future of brand advertising on one of the world's largest digital platforms. With a robust background in both start-up environments and Fortune 500 companies, Austin has a proven track record of leading multi-billion dollar P&Ls and scaling global teams to launch innovative products that significantly drive revenue growth.

In his current role, Austin oversees the monetization strategies for Connected TV platforms, including YouTube and Google TV, ensuring that advertisers can effectively engage with audiences across various screens. He is at the forefront of developing a comprehensive cross-media measurement strategy that integrates first-party and third-party data, enabling brands to optimize their advertising spend and achieve measurable results. His leadership extends to the creation of premium ad experiences, including unique formats and sponsorship opportunities, which enhance brand visibility while maintaining YouTube's commitment to brand integrity.

Austin's expertise in interactive advertising and machine learning allows him to leverage advanced analytics to inform product strategy and campaign development. He is also instrumental in the evolution of Google Planning tools, which empower advertisers to make data-driven decisions. With a strong emphasis on leadership development and strategic planning, Austin fosters high-performing teams that are adept at navigating the complexities of the digital advertising landscape. His passion for building new businesses and products is evident in every project he undertakes, making him a key player in YouTube's ongoing success in the advertising technology space.

Austin Wignall Work