A result oriented professional with over 10 years of experience in Sales Operations, Market Activation, Business Development, Dealers Management, Market development, and Sales Capability.Presently work at Guinness Nigeria Plc. as Divisional Sales Capability Manager. Have also previously worked with two Global organizations: SAMSUNG ELECTRONICS West Africa Ltd as Regional Channel Sales Manager – Electronics & Home Appliances Section and Cadbury Nigeria Plc. Successful in managing Trade channel partners, coordinating, implementing promotional & branding activities to accelerate business growth. Ability to identify market opportunities, plan and implement new market initiatives that will generate increase sales. Work and perform under high pressure, with excellent customer relationship building & interpersonal skills, Problem solving & organizational abilities.

COMMERCIAL CAPABILITY DEVELOPMENT MANAGER @ *Leading and driving of Distributor capability agenda to meet Sales organizational objectives. *Develop Sales Training Plans and coordinate its implementation to ensure effective formal and on-the-job training. *Embedding Diageo Way of selling (DWS) in the sales force via on the job coaching and classroom trainings. *Identify potentials of high performers and build on their strengths. *Championing world-class Sales Induction for new Joiners. *Build and develop Standard of Excellence (SOE) of the organization *Enforce the code of business conduct (COBC) compliance, with policies and regulations. *Working with Frontline Salesmen to deliver ever ambitious and rewarding business objectives *Supporting HR to recruit right talents into various roles in Guinness Nigeria Plc *Championing License to sell training (Core Selling Skills, Sales Drivers, Structured Call and Managing Relationship) From May 2013 to Present (2 years 8 months) Regional Channel Manager @ *Plan and execute programs and initiatives to achieve Region Sales quota, market Share growth, expansion in Market Coverage and product availability in all Channels in the Northern Nigeria Market. *Train and Develop Samsung Field Marketing Team and other Channel Members to enhance their capacity for optimal performance. *Build and nurture good working relationships with all business partners in Assigned Region *Conduct thorough market research, competitive and SWOT analysis and develop detailed implementation plans to achieve Samsung Business goals in Northern Nigeria Market *Direct and coordinate Regional sales and company marketing activities *Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and implementing, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change *Perform other duties as needed From February 2011 to May 2013 (2 years 4 months) Market Activation Manager @ *Managed Market Activation budget and achieved project scheduled goals which would lead to reduction in waste. *Plan and execute programs and initiatives to achieve Region Sales quota, market Share growth, expansion in Market Coverage and product availability in all Channels in the Northern Nigeria Market *Ensure all sales colleagues are properly briefed and understood all promotion briefs and Collaborate with the Sales/Marketing teams in planning and implementation of local market initiatives *coach, mentor and motivate field sales/marketing teams to achieve company goals *Own, drive and supervise all brand activations in the division *Other duties as assigned From December 2009 to February 2011 (1 year 3 months) Customer Business Manager @ • Oversee company sales and marketing functions in Borno and Yobe states • Sales targets (volume, Value & Market share) achievement • Customers and territorial management, Maintains and expands customer base by counseling sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities • Staff Development & Management: Assist in staff recruit, manage, train and motivate direct report Manage Business partners to achieve target goals (ROI Analysis). • Took due measures for maintaining and supervising inventory level and ordering strategies • Market intelligence & Competition analysis • Sales team management • Development of local market initiatives to exploit identified opportunities • Ensured strict adherence and compliance to Cadbury Route to Market SLA • Other duties as assigned From January 2008 to November 2009 (1 year 11 months) Retail Representative @ • Oversee the company retail sales and related marketing functions in Enugu state • Sales targets (volume, Value & Market share) achievement • Retail Sales team management for optimal result • Stocks management • Market intelligence & Competition analysis • Execution of marketing promos and trade incentives • Customer Relationship management • Market development • Other duties as needed From October 2005 to December 2007 (2 years 3 months) City Retail Representative @ • Sales targets (volume, Value & Market share) achievement • Ensure company merchandising standards are adhered to in all outlets in assigned territory • Market intelligence & Competition gathering and prompt reporting • Market development • Execution of marketing promos and trade incentives • Customer Relationship management From August 2004 to September 2005 (1 year 2 months)

Professional Postgraduate Diploma, Marketing @ The Chartered Institute Of Marketing (CIM, UK) From 2008 to 2010 Master of Business Administration (MBA), Marketing/Marketing Management, General, Distinction @ University of Nigeria From 2006 to 2008 Bachelor's degree, Business Management @ ABIA State University Uturu From 1996 to 2001 Professional in Marketing, Marketing @ National Institute Of Marketing of Nigeria Augustine Asuenimhen is skilled in: Channel, Key Account Management, Sales Operations, Sales Management, Product Marketing, Competitive Analysis, Account Management, Sales, Key Account Development, Direct Sales, Retail, New Business Development, Forecasting, Business Development, B2B