Ashvini Kumarswamy's Email

• Highly skilled marketing professional with proven record in providing strategic brand counsel across various sectors, driving consumer insights, engaging with key opinion leaders and building media advocacy • Experienced in conceptualizing and implementing successful marketing communication strategies • Enthusiastic about maintaining a collaborative environment that is directed towards relationships creating value • Creative and passionate about Brand strategy and customer centric marketing Specialties: Marketing Communications, Media Relations, Brand Strategy, Consumer Research, Client Servicing, Campaign management, Crisis management, Competitors Analysis, Budget Management

Marketing Manager @ From February 2013 to Present (2 years 11 months) Toronto, Canada AreaProject Intern @ The Mezzanine Group is a marketing strategy and implementation firm that specializes in business-to-business (B2B). For over 12 years, we’ve helped B2B companies accelerate growth through intelligent and focused strategic marketing and implementation. We know growth - we were named one of the fastest growing companies in Canada for four years by PROFIT Magazine. In my role as a Project Intern, I worked closely with Mezzanine’s Marketing Strategy team to develop a multi-year and multi-pronged brand launch strategy for a client in the financial services industry. My responsibilities included conducting a detailed competitive analysis of the industry, a study of the best practices adopted by various organizations, providing recommendations for a successful brand launch, both internal as well as external and developing the presentation deck. From August 2012 to September 2012 (2 months) Toronto, Canada AreaResearch Assistant @ Research Assistant: Research and Communication Support • Created and managed written content for the CBERN website and blog; as well as video content by interviewing Key Speakers for the ‘Responsible dialogue series’ • Conducted extensive research to provide information and resources around sustainability related topics to help create an agenda and discussion points for sustainability, CSR and business ethics conferences/meetings. From November 2011 to May 2012 (7 months) Toronto, Canada AreaFreelance Assistant Director on a short Film - ‘Raag Sarkari / Bureaucracy Sonata’ @ • Led the team as a project manager. Responsibility included researching movie content, managing finances, scouting locations and scheduling shoots • Successfully managed and directed a crowd of over 300 people over a schedule of 3 days • The film was selected to be screened at the Los Angeles Asian Pacific Film Festival and was awarded the 1st place at the UFO 0110 International digital film festival From February 2010 to June 2010 (5 months) Management Associate/ Consultant @ • Worked on creating a strong corporate profile for leading entertainment & lifestyle brands by providing strategic counsel • Built advocacy & public opinion through media and extensively engaged with key opinion leaders & influencers to garner support • Maintained strong media relations with columnists, media reporters and senior editors across key centers • Ensured the clients impactful presence at industry forums through extensive research and networking • Provided counsel which involved crisis management communication and brand turnaround strategy to counter voluminous negative media generated • Conceptualized a CSR agenda for a key client in order to align his brand’s objectives with those of the Organization • Provided a detailed study of the ROI generated on each client • Championed product launches for various clients by coordinating with other agencies and cross-functional teams both National and International. • Worked on new business pitches and helped secure and sustain big ticket clients for the agency Clients serviced: • Entertainment/Sports - ESPN Star Sports, Turner Television (CNN, HBO), Kingfisher Force India Formula One team, Rajasthan Royals team - Indian Premier League (IPL), Ashvin Gidwani Productions (Theatre), Balaji Telefilms • Lifestyle - Reebok, Swatch Group, Gitanjali Jewels. • Agri-Biotech - Monsanto India Limited • CPG – Unilever India From January 2008 to February 2010 (2 years 2 months) Mumbai Area, IndiaBusiness Analyst @ • Was selected to join a special team that was appointed to create a 5-year business model to launch a NBFC unit (Deutsche Investments India) for DB India. The NBFC unit was formed to give a competitive advantage allowing the bank to expand its branch network at a lower cost & increasing its customer base • Collated data and prepared Management Information system (MIS) reports for Group Technology and Operations. This included MIS on number of employees, key highlights during the month and project plan for the next three months From August 2007 to January 2008 (6 months) Mumbai Area, India

MBA, Marketing & Strategy @ York University - Schulich School of Business From 2011 to 2012 M.Com, Marketing and Management @ Mumbai University From 2004 to 2009 B.Com, Economics, Marketing, Accountancy @ R.A.Podar college of Commerce and Economics From 2002 to 2007 Ashvini Kumarswamy is skilled in: Public Relations, Marketing Communications, Team Leadership, Event Planning, Teamwork, Corporate Communications, New Business Development, Business Analysis, Product Launch, Media Relations, Qualitative Research, Emotional Intelligence, brand management, Communications Planning, Brand PR