Growth marketing strategist helping purpose driven brands bring big ideas to life
Los Angeles Metropolitan Area
Mac & Mia
March 2018 to February 2019
Greater Chicago Area
October 2015 to March 2018
Santa Monica, CA
Customer Marketing Manager
October 2014 to November 2015
Product Marketing Associate
April 2013 to October 2014
Santa Monica, CA
Director, Performance Marketing
Greater Los Angeles Area
What company does Ashton Wall work for?
Ashton Wall works for Mac & Mia
What is Ashton Wall's role at Mac & Mia?
Ashton Wall is VP, Marketing
What industry does Ashton Wall work in?
Ashton Wall works in the Apparel & Fashion industry.
VP, Marketing @ Mac & Mia From March 2018 to February 2019 (1 year) Greater Chicago AreaDirector, Marketing @ Tradesy • Lead 8 person marketing team• Manage multi million-dollar acquisition and retention budget• Oversee all paid search, display, paid social, SEO, email marketing, content marketing, branding• Improve LTV/CAC ratio and ROI for all campaigns via rigorous A/B testing From October 2015 to March 2018 (2 years 6 months) Santa Monica, CACustomer Marketing Manager @ Tradesy • Analyze and report marketing email and customer KPIs on a daily, weekly, and monthly basis• Manage the health and output of our email list through segmentation• Collaborate on content marketing strategy and test to delight and convert across all devices• Launch and refine colliding lifecycle programs that nurture and convert prospects and similarly, engage and retain customers• Manage creative development process against editorial calendar cross-functionally to promote new products to prospects and customers alike From October 2014 to November 2015 (1 year 2 months) Santa MonicaProduct Marketing Associate @ Tradesy • Develop product positioning and messaging that differentiates Tradesy from marketplace competitors• Conceptualize, design, test, and measure new features • Plan the launch of new services and manage the cross functional implementation of plans• Use SEO research and data analysis to develop strategy and manage marketing programs that drive demand for product • Demonstrate market intelligence by constant analysis of competition and market landscape• Manage professional vendor/high ticket item seller accounts From April 2013 to October 2014 (1 year 7 months) Santa Monica, CADirector, Performance Marketing @ SEED Beauty SEED BEAUTY is the company responsible for bringing brands like 💜ColourPop Cosmetics,💋Kylie Cosmetics, 💎KKW Beauty, ✨SOL Body, 🦋Tati Beauty and 🧖♀️Fourth Ray Beauty to consumers faster than anyone else in the world. Under one roof we provide venture capital, brand incubation, product development, manufacturing and fulfillment.• Report directly into Founder• Manage multi-million dollar retention, activation, talent, content, and acquisition budget • Oversee global paid search, paid social, affiliate program, referral program, email program, influencer referral program • Strategic partner to organic social team, web group and licensing division Greater Los Angeles Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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