Customer Marketing Manager @ • Analyze and report marketing email and customer KPIs on a daily, weekly, and monthly basis • Manage the health and output of our email list through segmentation • Collaborate on content marketing strategy and test to delight and convert across all devices • Launch and refine colliding lifecycle programs that nurture and convert prospects and similarly, engage and retain customers • Manage creative development process against editorial calendar cross-functionally to promote new products to prospects and customers alike From October 2014 to Present (1 year 2 months) Product Marketing Associate @ • Develop product positioning and messaging that differentiates Tradesy from marketplace competitors • Conceptualize, design, test, and measure new features • Plan the launch of new services and manage the cross functional implementation of plans • Use SEO research and data analysis to develop strategy and manage marketing programs that drive demand for product • Demonstrate market intelligence by constant analysis of competition and market landscape • Manage professional vendor/high ticket item seller accounts From September 2013 to October 2014 (1 year 2 months) Online Marketing Intern @ • Managed competitive review of online and off line competitors • Presented weekly, relevant competitive insights to the team • Managed content planning • Supported SEO and managed local search • Merchandising • Assisted in site analytics reporting From June 2010 to August 2010 (3 months)

B.S., Marketing and Communications, Retail Management @ Santa Clara University From 2008 to 2012 Ashton Wall is skilled in: Online Marketing, Marketing, Sales, SEO, Fashion, Social Media Marketing, Operations Management, Product Marketing, Merchandising, Analytics, Graphic Design, CRM, Entrepreneurship, Strategy, Web Design, Competitive Analysis, Branding