Ashley Tschudin created Choupette's Diary in 2012 as a Twitter account portraying Karl Lagerfeld’s real-life cat. The much loved and highly publicized account has since evolved to Instagram and has become the most popular column on Pretty Connected. Curating luxury lifestyle content, this satirical social commentary spans fashion, travel, pop culture, and beauty recommendations straight from the luxe-living feline’s mouth.

Social Media Manager @ From August 2015 to Present (3 months) New York, New YorkCreator & Social Media Director @ •Created a social media presence for Karl Lagerfeld's cat, Choupette Lagerfeld. •Shorty Awards Finalist: Non-Human Category •Editorial as the voice of Choupette Lagerfeld for Vogue Germany, Vogue Brasil, Harper’s Bazaar, Grazia UK, V Magazine, Spur, Glamour, W Magazine, StyleCaster, Fashionista, Refinery29, Racked, WhoWhatWear, Nylon, The Guardian, Flare, Elle France, Style.com, Vanity Fair, Marie Claire, Marie Claire UK, Huffington Post, Lifestyle Mirror, Daily Mail UK, NY Magazine, People StyleWatch, Telegraph UK, LA Times, etc. •Blog Editor as Choupette's Diary on PrettyConnected.com •Facilitated the launch of Choupette's collaborations with Shu Uemura, Tokidoki, Opel, Karl Lagerfeld ‘Monster Choupette’ Collection, Melissa Shoes, and the Harper’s Bazaar Emoji collection. •Advised on Choupette’s first book, “Choupette, The Private Life of a High-Flying Fashion Cat” published by Thames and Hudson From 2012 to Present (3 years) prettyconnected.com/category/choupettes-diary/Digital Account Manager @ •Content creation and community management for entertainment industry clients and beauty industry •Shorty Awards Finalist: Best Use of Video – Barely Legal Pawn •Content creation for automotive Industry, liquor brands, and sports marketing •Marketing strategies for influencer programs and blogger integration •Analytics and reporting From June 2014 to January 2015 (8 months) Community Manager @ •Create and oversee Frédéric Fekkai social media strategy. •Daily management of Fekkai's digital presence. •Launch digital studio in 5th Avenue salon to broaden social media content and create unique photography and video assets. •Track and monitor digital account performance. From December 2013 to June 2014 (7 months) New York, NYSocial Media Manager @ •Daily supervision, management, and execution of digital media profiles. •Collaborate with Digital Editorial team to align on social media promotions. •Launch social media promotions, giveaways, media partnerships. From July 2013 to December 2013 (6 months) New York, New YorkSocial Media Director & Online Editor @ •Foster the growth of The Daily Front Row's social media on Facebook, Twitter, and Instagram. •Launch and manage Google+ and Pinterest accounts to further DFR's digital presence. •Oversee all social media strategy for both print and digital advertising packages. •Conceive, write, and edit digital editorial •SEO Optimization •Acted as an intermediary between publishing and editorial staff. From August 2012 to April 2013 (9 months) New York, New YorkSocial Media Director & Blog Editor @ •Manage social media presences through Twitter, Facebook, LinkedIn, and Pinterest •Design cDs GLOBAL agency-centric blog •Manage and maintain cDS GLOBAL Blog, interviewing model and talent agents and models to create an industry-centric advice blog •Create and copy edit company bios, newsletters, and media kits. From January 2012 to June 2012 (6 months) New York, NY

BS, Journalism, Political Science @ University of Oregon From 2007 to 2010 Ashley Tschudin is skilled in: Fashion, Blogging, Social Media, Public Relations, Production, Journalism, Social Media Marketing, Press Releases, Wordpress, Copy Editing, Facebook, Fashion Writing, Editorial, Newsletters, Editing, SEO, Digital Media, Publishing, Online Advertising, Social Media Measurement, Tumblr, Pinterest, Publications, Blogger, Content Strategy, Copywriting, Social Networking, Instagram, Media Relations, AP Style, New Media, Press Kits, Web Content, Content Development, Brand Development, Digital Strategy, Feature Articles, YouTube, Creative Writing, Creative Direction, Online Marketing, Marketing Communications, WordPress