Ashley Meister

Ashley Meister is an accomplished Store Manager at DSW Designer Shoe Warehouse, where her extensive experience in the retail industry has positioned her as a key player in driving operational excellence and enhancing customer engagement. With a proven track record of transforming underperforming stores, Ashley successfully turned around sales from $6.7 million to an impressive $7.9 million. This remarkable achievement was made possible through her strategic development and implementation of processes that not only boosted team morale but also significantly increased participation in the customer loyalty program and improved customer conversion rates.

One of Ashley's standout initiatives involved training her sales associates with scripted responses that effectively communicated the value of the loyalty program, resulting in a dramatic increase in participation from 53% to 83%. This focus on team member development and customer-centric strategies underscores her commitment to fostering a culture of excellence within her store.

In addition to her strengths in merchandising and driving results, Ashley is adept at loss prevention and asset protection, ensuring that the store operates efficiently while minimizing shrink. Her expertise in retail sales and product knowledge further enhances the shopping experience, allowing her team to provide exceptional service that resonates with customers. As a strong sales professional, Ashley continues to leverage her skills to create a vibrant and profitable retail environment, making her an invaluable asset to DSW and the broader retail community.