Senior Media Strategist at MayoSeitz Media
Greater Philadelphia Area
Agency CHIEF
Media Buyer/Planner
May 2015 to Present
Washington D.C. Metro Area
MayoSeitz Media
Media Specialist
October 2012 to April 2015
MayoSeitz Media
Assistant Communications Planner
June 2010 to October 2012
Shamlian Advertising
Marketing Intern
May 2009 to August 2009
Identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. Provide insight across the entire media spectrum, including radio, cinema, press, television, digital, mobile communications and... Identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. Provide insight across the entire media spectrum, including radio, cinema, press, television, digital, mobile communications and online media.
What company does Ashley Mauceri work for?
Ashley Mauceri works for Agency CHIEF
What is Ashley Mauceri's role at Agency CHIEF?
Ashley Mauceri is Media Buyer/Planner
Who are Ashley Mauceri's colleagues?
Ashley Mauceri's colleagues are Craig Doyle, and Ray Mayo
đź“– Summary
Media professional, with 5+ years of experience executing data-driven media through the synergy of integrated solutions across broadcast, digital, mobile, video, print, outdoor and experiential platforms. Strengths focus on writing, research, presenting, and the ability to sell integrated media plans to a multitude of categories including Healthcare, Education, Tourism, Entertainment, Government and Non-Profit. Cultivates deep relationships at high levels with both clients and purchasing decisions makers. Brings a solid understanding of clients’ needs to articulate solutions and benefits while driving the highest level of client service. Planning/buying experience on the following accounts: U.S. Mint YWCA Subway Dietz & Watson Virtua Health Drexel University Hershey Entertainment & Resorts Philadelphia Auto Show National Constitution Center Kessler Collection Experience working in a variety of research databases. Ability to run and analyze syndicated research and implement online campaigns through third party databases. Programs utilized: Mediamark Research Intelligence Scarborough Research SRDS Microsoft MapPoint Snapshots Interactive Kantar Media AdScope Atlas ComScore Google Adwords AdvantageMedia Buyer/Planner @ Identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, consider what is going to be most effective within the budget allocated and give the client's product or service maximum exposure. Provide insight across the entire media spectrum, including radio, cinema, press, television, digital, mobile communications and online media. From May 2015 to Present (8 months) Washington D.C. Metro AreaMedia Specialist @ - Develop and implement comprehensive multi-media marketing campaigns - Analyze quantitative and qualitative marketing data - Understand diverse marketing objectives and business structures for clients in the Healthcare, Tourism, QSR, Food & Beverage and Non-Profit categories - Acted as a day-to-day steward by managing deadlines, client budgets and project billing - Manage Traditional Media, Digital Media and Social Media campaigns From October 2012 to April 2015 (2 years 7 months) Assistant Communications Planner @ - Assisted in the advertising concepts for new and existing campaigns - Maintained active role in all phases of a media campaign (Research, Planning, Implementation, Reporting) - Responsible for all client billings - Maintained account documents of media schedules, contracts, and production schedule timelines From June 2010 to October 2012 (2 years 5 months) Marketing Intern @ From May 2009 to August 2009 (4 months) Bachelor of Arts (B.A.), Advertising, Minor in Business & International Studies @ Penn State University From 2006 to 2010 Ashley Mauceri is skilled in: Media Planning, Media Strategy, Outdoor Advertising, Media Buying, Digital Strategy, Digital Media, Advertising, Online Advertising, Social Media Marketing, comScore, Traditional Media, Google Analytics, Google Adwords, Marketing Research, Media Research
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
Unlikely
Likely
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