Senior Director of Product Management, Guest Experience & Mobile @ From July 2015 to Present (6 months) Director of Product Management, Guest Experience & Mobile @ Led a team of 3 product managers and 2 product designers responsible for the guest experience (users looking to find care for their pets) and mobile. Oversee new visitor conversion and booking behaviors, engagement and communication across web, mobile web, mobile app, SMS, and email, and all mobile development including the launch of DogVacay's first Android application. From November 2014 to July 2015 (9 months) Director of Product Management, Mobile @ Responsible for the design, development, and launch of DogVacay's first consumer-facing iOS application. This includes an acquisition funnel for new users, mobile-optimized listings, a messaging system utilized by both consumers and suppliers, as well as an in-"vacay" experience for photo updates. The app was chosen as a "Best New App" for the iTunes homepage. DogVacay is a marketplace that allows pet owners to easily find and book local pet sitters to take care of their dogs when they go out of town. From July 2013 to November 2014 (1 year 5 months) Greater Los Angeles AreaDirector of Product Management, Mobile @ Responsible for product roadmap, pricing, and strategy for native applications (iPhone, iPad, Android) and mobile web. Oversee engineering, design and external partners to roll out new product features. Work closely with Marketing on acquisition strategies and approaches. Monitor industry and mobile trends. Responsible for growing mobile conversion nearly 40% year-over-year along with a 25% gain in unique users accessing mobile platforms. This was done through pricing strategy, key funnel improvements, and implementation of new payment methods. Managed platform for all international locales including US, Canada, United Kingdom, and Australia. Panel speaker at Online Dating Summit (January 2013, Miami) and iDate (June 2013, Los Angeles). From November 2012 to July 2013 (9 months) Greater Los Angeles AreaSenior Product Manager, Mobile @ Worked on the Words with Friends franchise. Responsible for new feature development for the Words With Friends iOS, Android, and Facebook applications. Performed significant analysis on feature and product performance, running tests to optimize to a variety of metrics. Explored new growth and channel opportunities, contributing learnings to the mobile playbook. From August 2012 to November 2012 (4 months) San Francisco Bay AreaSenior Product Manager, Mobile @ Responsible for the design and development of native applications (iOS, Android) and mobile web (HTML-5 and jQuery Mobile). Oversee development of global product roadmap. Work closely with engineering, design and external partners to ensure successful product launches. Communicate new product developments to Executive, Marketing, and Customer Care teams, among others. Monitor industry and mobile trends. Developed acquisition funnel for mobile platform, working with acquisition marketing team to grow mobile share of new customers from 0% to 30% in less than 1 year. Responsible for the eHarmony iPad application, a 2012 Webby Honoree and 2011 LaunchPad featured app. Both iPhone and iPad applications became top grossing applications in the Social Networking category in iTunes. Managed platform for all international locales including US, Canada, United Kingdom, and Australia. From April 2011 to July 2012 (1 year 4 months) Product Manager @ Managed two growth product lines for niche markets. Responsible for increasing customer registrations, driving sales conversion, and improving customer satisfaction. Developed and executed acquisition strategies through partnerships, online advertising campaigns, and social media. Oversaw product roadmap and strategy for both product lines. Responsible for gathering market and technical requirements, creating specific product requirements, coordinating project schedules and timelines, and ensuring effective communications across cross-functional teams. Organized and participated in user research and surveying methods to solicit direct feedback from customers. Executed price testing and conversion optimization using analytics to drive iterations on checkout flow. Performed multi-variate testing to improve home and landing page conversions from new visitor to registrant. From July 2010 to April 2011 (10 months) Product Manager @ Responsible for defining business requirements, product roadmaps, and user interface designs for new product features. Coordinate feature requests, create use cases and functional specs, and oversee release documentation for new releases. Maintain Quality Assurance and testing processes. iConstituent develops email marketing, CRM, and content management systems as well as native iOS and Android applications for elected officials. The product is used by over 300 members of the House of Representatives plus numerous other government agencies and elected officials. From May 2009 to July 2010 (1 year 3 months) Project Manager @ Responsible for the development of websites for members of the House of Representatives. Oversee the development of creative brief and schedule, site design, development, and QA. From December 2008 to May 2009 (6 months) Producer / Project Manager @ Responsible for the development of interactive projects, including websites, RIAs, online games, and desktop applications. Manage projects throughout entire development lifecycle from conception to delivery. Coordinate asset collection, develop information architecture, create project budget, maintain project timeline, and oversee design, development and QA. Worked with clients including Sanyo, Miller Brewing Company, Mattel, Bose, Robb Report, Warner Brothers, SCE, and Zildjian. From March 2006 to December 2008 (2 years 10 months)

MBA @ University of California, Los Angeles - The Anderson School of ManagementB.A., Global Studies @ University of California, Santa Barbara Ashley Lewis is skilled in: Brand Management, Quality Assurance, User Interface Design, Online Advertising, Project Management, Agile Methodologies, Product Management, Social Media, Business Development, Mobile Devices, Analytics, Product Planning, Product Marketing, Pricing Strategy, Mobile Applications