Full-Stack Marketer & Lean Marketing Enthusiast
Director of Sales and Marketing
June 2015 to December 2015
Houston, Texas Area
Safety Products Group
November 2014 to June 2015
Brand Ambassador & Event Marketing Staff
Event Marketing Specialist
December 2009 to June 2015
Mouth Marketing, LLC
Founder & CEO
2015 to 2015
Aesir Media Group
Digital Marketing Specialist
June 2014 to September 2014
Digital Marketing Consultant
November 2013 to May 2014
Houston, Texas Area
July 2012 to November 2013
Houston, Texas Area
2010 to 2011
Created a comprehensive multi-platform marketing strategy. Developed and implemented a long-term media schedule. Directed communication between media, agencies and internal staff. Initiated processes for marketing, sales and organization, including the creation of a branding reference guide. Coordinated and hosted company events. Streamlined the sales process and designed guidelines for sales representatives. Utilizing full-stack marketing capabilities, I managed... Created a comprehensive multi-platform marketing strategy. Developed and implemented a long-term media schedule. Directed communication between media, agencies and internal staff. Initiated processes for marketing, sales and organization, including the creation of a branding reference guide. Coordinated and hosted company events. Streamlined the sales process and designed guidelines for sales representatives. Utilizing full-stack marketing capabilities, I managed to develop and execute multiple campaigns in-house from start to finish.
What company does Ashley Johnson work for?
Ashley Johnson works for RoofTec Houston
What is Ashley Johnson's role at RoofTec Houston?
Ashley Johnson is Director of Sales and Marketing
What industry does Ashley Johnson work in?
Ashley Johnson works in the Marketing and Advertising industry.
Passionate full-stack marketer. Experienced in digital marketing strategy, specializing in latest Search Engine Optimization techniques, content development, social media platforms, email marketing campaigns, ad scheduling, event coordination and creative ad development. To further my knowledge of process improvement and management, I am pursuing a Lean Six Sigma black belt. While still attending college, I developed a small start-up that would create a social media presence and strategic campaigns for local small businesses. This venture inspired me to continue education as a triple major in Marketing, Public Relations, and Computer Engineering. After attending four years at Indiana University, an offer from Airgroup came in and quickly found myself in Houston. While expanding knowledge in the oil and gas industry via a logistics perspective, I still found that my spare time was being dedicated to helping businesses with their event coordination, brand management, and event-staff management. My ability to manage large workloads and high-stress work environments, allows me to perform in any situation. Detail-oriented, attentive, a team player and the delivery of lean creative strategies that exceeds both client and employer expectations are just some of my skills that I utilize in any project. My abilities allow me to easily translate client and employer needs into creative marketing strategies that fit within specified budgets. With experience and success in digital marketing strategy, startup-marketing, and growth hacking initiatives combined with passion and can-do work ethic, I have been able to develop and maintain some of the most successful digital campaigns within each organization that I have had the opportunity to consult.Director of Sales and Marketing @ Created a comprehensive multi-platform marketing strategy. Developed and implemented a long-term media schedule. Directed communication between media, agencies and internal staff. Initiated processes for marketing, sales and organization, including the creation of a branding reference guide. Coordinated and hosted company events. Streamlined the sales process and designed guidelines for sales representatives. Utilizing full-stack marketing capabilities, I managed to develop and execute multiple campaigns in-house from start to finish. From June 2015 to December 2015 (7 months) Houston, Texas AreaMarketing Coordinator @ Responsible for maintaining brand standards that ensures consistent vision and style for all marketing communications for FabEnCo, Blue Water, and Safety Products Group. Leading the development and production of internal and external communication. Plan and execute trade shows and events. Control and manage logistics for marketing (marketing communications and project management). Develop product launch campaigns and oversee the execution of these campaigns. Responsible for updating and general maintenance of the websites. Managing and sustaining the latest reviews of marketing collateral and promotional items. Developing SEO tactics, maintenance and all digital marketing. Administrating SalesForce software within the marketing department and calculating ROI. Accomplishments Generated over $600k in leads within five months of launching campaigns that I developed and managed for SPG brands with their value being $30M. The average sales cycle is six months and still $50k closed in sales prior. Saved over $60k in agency fees. From November 2014 to June 2015 (8 months) Event Marketing Specialist @ Assisting SMBs to Fortune 500 companies with event coordination, brand marketing, and event marketing. Managed event staff of up to 20 in a single event. Developed lasting client relationships and obtained repeat clients. From December 2009 to June 2015 (5 years 7 months) Founder & CEO @ Developed Mouth Marketing, LLC to assist small to medium sized businesses as well as start-ups with strategic marketing. My analysis includes competitive research, latest market opportunities, up to a year of strategic planning and training of staff to continue implementing the strategy. Saving time and money for your business by providing the research and training you need. Created TalkBox, the first subscription box service custom designed for each small business. The box is filled with easy to follow unique marketing campaign launch materials, guides and supplies needed to launch a successful campaign. Every business is researched and receives a box specific to them. www.talkbox.club From 2015 to 2015 (less than a year) Digital Marketing Specialist @ Utilizing a broad range of business-to-consumer digital marketing channels including online, mobile, social, email, digital ad, SEO, App Store SEO and Content marketing to help grow the business through increased awareness, sales conversion and brand recognition. Assisting in strategics and executing tactics as outlined within marketing plans to ensure optimization of all programs with a focus on subscriptions and sales. Teaching others and share expertise as the ambassador for digital within the business. Generate and publish content for websites, social media, email and other avenues as they arise. Conducting research on fan interests, competitors and marketing trends. From June 2014 to September 2014 (4 months) Digital Marketing Consultant @ Development of digital marketing strategies for small to medium sized business utilizing SEO, SEM, Social Media, and multi-platform advertising. Implementation of new campaigns and creative assistance of existing campaigns. From November 2013 to May 2014 (7 months) Houston, Texas AreaAccount Manager @ Developed and maintained strong client relationships in the oil and gas industry. Assisted medium sized to large corporations in handling difficult logistic challenges. Determined the best method of shipping for each particular shipment (truck, air, or ocean). Proactively kept clients informed on shipment status. Assisted logistic coordination of Fortune 500 clients set up and take down of trade show equipment. From July 2012 to November 2013 (1 year 5 months) Houston, Texas AreaPR Manager @ Recruited successful young sales representatives. From 2010 to 2011 (1 year) Lean Six Sigma Black Belt @ Pyzdek Institute From 2015 to 2016 Indiana University-Northwest From 2008 to 2012 Ashley Johnson is skilled in: Marketing, Social Media, Advertising, Digital Marketing, Sales, Social Media Marketing, Marketing Strategy, Social Networking, Account Management, Public Speaking, Public Relations, Online Advertising, Logistics, Marketing Communications, Customer Service
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 4 month(s)
There's 86% chance that Ashley Johnson is seeking for new opportunities
Issued by Indiana University · May 2009
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