Feedback and data >> insights Ideas >> actions >> results Talent >> high-performing teams Great products >> great businesses Areas of Expertise • SMB through enterprise software/SaaS • Subscription and freemium business models • International expansion and growth • Team and talent development

Partner @ Social Capital is a partnership of philanthropists, technologists, and capitalists utilizing venture capital as a force to create value and change on a global scale. From 2015 to Present (less than a year) San Francisco Bay AreaAdvisor @ Qordoba’s software makes it easy for customers to automate, optimize, and manage what international users see across their websites, mobile apps, and documentation - without requiring engineering resources. From 2014 to Present (1 year) San Francisco Bay AreaEIR @ Social Capital is a partnership of philanthropists, technologists, and capitalists utilizing venture capital as a force to create value and change on a global scale. From 2015 to 2015 (less than a year) Palo Alto, CaliforniaAdvisor @ Trakio is a cloud-based customer success analytics platform that enables SaaS companies to measure the health of customer accounts and ultimately increase customer satisfaction and reduce churn. From 2014 to 2015 (1 year) San Francisco Bay AreaSenior Director of Product Management @ DocuSign is the global standard for eSignature and Digital Transaction Management, accelerating transaction times, reducing costs, and delighting customers across nearly every industry. • Oversaw product engagement and viral growth efforts across multiple platforms. • Socialized, instrumented, and advocated for data-driven decision-making across the organization. • Founded and grew a cross-functional (engineering, UX/design, data science) Growth team. From 2013 to 2015 (2 years) San Francisco Bay AreaActing Director of International (Contract) @ SurveyMonkey is the leading online survey tool that enables people and businesses to create their own surveys quickly and easily. From 2013 to 2013 (less than a year) San Francisco Bay AreaHead of Product Management @ Optimizely is the world's most popular website optimization platform, enabling customers to implement A/B tests with an easy-to-use visual interface. • Oversaw all product development efforts. • Worked with co-founders and other stakeholders to develop the product roadmap and communicate the long-term product vision, including to investors during Series A fundraising. • Recruited, onboarded, and developed a world-class Product team. From 2012 to 2013 (1 year) San Francisco Bay AreaSenior Product Manager @ SurveyMonkey is the leading online survey tool that enables people and businesses to create their own surveys quickly and easily. • Built and managed the team responsible for platform and growth: website, authentication and authorization, in-app messaging including feature walls, account structure and identity, billing, and admin tools. • Oversaw user research, A/B testing, customization/personalization, product marketing, internationalization/localization, and acquisition integration across all the above. From 2010 to 2012 (2 years) San Francisco Bay AreaProduct Manager (MBA Intern) @ Amazon Web Services (AWS) provides on-demand, elastic IT infrastructure services in the cloud. • Researched high-throughput computing market and developed go-to-market strategies for EC2 High-Memory instances tailored to high-potential industry verticals. • Worked with EC2 General Manager and engineering team to prioritize product roadmap. From 2009 to 2009 (less than a year) Greater Seattle AreaBusiness Analyst @ Shutterfly is the leading Internet-based social expression and personal publishing service that enables consumers to share, print and preserve their memories. • Provided analysis, insights, and recommendations to marketing, product, business development, and operations teams. • Provided visibility into the health of the business via regular and ad hoc reporting as well as monthly executive briefings. From 2006 to 2008 (2 years) San Francisco Bay AreaAnalyst @ From 2005 to 2006 (1 year) San Francisco Bay Area

MBA, General Management; Certificate in Public Management @ Stanford University Graduate School of BusinessMA, Education (PreK-12 concentration) @ Stanford University Graduate School of EducationBA, Economics; Minor, Mathematics @ Stanford University Ashley Carroll is skilled in: Product Management, E-commerce, Product Marketing, A/B testing, Business Strategy, Analytics, Product Development, Strategy, Start-ups, User Experience, Competitive Analysis, Strategic Partnerships, Product Strategy, Product Launch, Monetization, Product Design, Leadership, Optimization, Web Applications, Consumer Internet, SEO, Acquisition Integration, Go-to-market Strategy, Scrum, Enterprise Software, JavaScript, UI Copywriting, Marketing, Mobile Applications, Project Management, SaaS, User Research, User Interface Design, Agile Methodologies, Internationalization, Localization, Management, M&A, Mobile Web Design