Manager, Customer Insights
Orlando, Florida
Manager, Customer Insights @ CHEP orlando, floridaLead Qualifier @ CHEP From October 2013 to October 2015 (2 years 1 month) Orlando, Florida AreaMarket Research Analyst, Voice of the Customer @ CHEP Incorporated survey processes at CHEP including development of questions and design. Managed the collection and presentation of customer feedback as well as oversaw closed loop processes...
Manager, Customer Insights @ CHEP orlando, floridaLead Qualifier @ CHEP From October 2013 to October 2015 (2 years 1 month) Orlando, Florida AreaMarket Research Analyst, Voice of the Customer @ CHEP Incorporated survey processes at CHEP including development of questions and design. Managed the collection and presentation of customer feedback as well as oversaw closed loop processes to respond to customer’s issues in a timely manner. From June 2011 to October 2013 (2 years 5 months) Orlando, Florida AreaRubbermaid Corporate Sponsored Project @ Terry College of Business - Partnered with Master of Marketing Research (MMR) candidates to assess best practices of social media and online communities in order to bridge the gap between social media and marketing research. Recommendations from this research helped determine what social media tools to help supplement current brand tracking needs. From October 2012 to May 2013 (8 months) Athens, Georgia AreaIndependent Study @ University of Central Florida - Analyzed Fortune 500 data and identified relationships between customer satisfaction, advertising, research and development expenditures, and corporate social responsibility - Developed a hands-on understanding of marketing research techniques including customer lifetime value, segmentation, targeting, positioning and sales forecasting From January 2011 to June 2011 (6 months) Social Media & Marketing @ National Mango Board - Administered the company’s website to keep consumers, foodservice, and retailers informed of events, promotions, contests. - Responsible for operating, tracking, and developing social media outlets leading to a 60% growth in Facebook fans, with increasing trends in page views and greater consumer interaction. From August 2010 to January 2011 (6 months) Orlando, Florida AreaPromotions @ Clear Channel Communications - Planned and organized promotional campaigns by partnering with vendors and venue organizations. Responsible for the execution of on-site promotions to build awareness.- Supported the development of marketing proposals for upcoming promotions through event management, internal research, and collaboration with different departments.- Developed contests across multiple platforms to spur listener engagement and promote client products and services. From May 2010 to August 2010 (4 months)
CHEP
Manager, Customer Insights
orlando, florida
CHEP
Lead Qualifier
October 2013 to October 2015
Orlando, Florida Area
CHEP
Market Research Analyst, Voice of the Customer
June 2011 to October 2013
Orlando, Florida Area
Terry College of Business
Rubbermaid Corporate Sponsored Project
October 2012 to May 2013
Athens, Georgia Area
University of Central Florida
Independent Study
January 2011 to June 2011
National Mango Board
Social Media & Marketing
August 2010 to January 2011
Orlando, Florida Area
Clear Channel Communications
Promotions
May 2010 to August 2010
The University of Georgia
Master's degree, Marketing Research, 3.54
2012 to 2013
University of Central Florida
Bachelors, Marketing, 3.76
2009 to 2011
Florida State College
Associate of Arts (A.A.), Business Administration and Management, General, 3.79
2007 to 2009
What company does Ashley Benchina work for?
Ashley Benchina works for CHEP
What is Ashley Benchina's role at CHEP?
Ashley Benchina is Manager, Customer Insights
What industry does Ashley Benchina work in?
Ashley Benchina works in the Market Research industry.
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