Dedicated, hard-working and enthusiastic marketing professional

Director of Marketing and Promotions @ Work with publisher partners to create engaging consumer promotions to drive video game purchases. From April 2011 to Present (4 years 9 months) Account Executive @ Provided online media planning to brands in the Midwest region. Focusing on innovative and creative ways for brands to make a presence in front of a targeted, gaming audience. From February 2009 to April 2011 (2 years 3 months) Account/Project Manager @ • Negotiated and produced innovative campaign strategies for all clients in Midwest territory • Guided clients through entire life cycle • Collaborated with leading Midwest agencies such as Starcom, OMD, Mindshare, Spark, C-K, and Carmichael Lynch • Maintained relationships with Research In Motion, Nintendo, Wrigley, Motorola, Kellogg's, Intel, McDonalds, General Mills, Anheuser Busch, Axe, Shure, Target and US Cellular • Created all marketing materials and sales collateral for client pitches to contribute to overall territory growth • Managed forecasting, revenue and prospect reports for entire Midwest territory • Managed approximately 1 million dollars per quarter in sales funnel and developed a client database through salesforce.com • Individually responsible for calling on the Detroit auto market, Ohio and Minnesota from Q3 ’07-Q4 ’07 • Exceeded revenue goal by 8% for Q4 ’07; secured two additional accounts with minimum spend of $10k for Q4 ‘07 From August 2007 to December 2008 (1 year 5 months) Media Associate/Supervisor @ Media Supervisor, Oracle • Leveraged primary research to optimize awareness and demand generation plans for Oracle initiatives • Supervised a research associate on all research projects needed for Oracle strategy team • Responsible for training 10 employees on proper use and incorporation of ComScore for use in marketing plans • Assisted in the strategic development of all integrated media campaigns from a research perspective Media Associate, US Army and Oracle Aug. 2005- Feb. 2007 • Developed, marketed and negotiated new campaign strategies for US Army and Oracle • Negotiated $90,000 in added value as a result of strong relationships developed with media partners • Executed first rich media ad campaign for Oracle and developed a process for future RM executions • Individually responsible for organizing and executing all campaign specific promotional and added value opportunities • Improved media planning process by developing and deploying a database to quantify and validate true vendor comparisons • Established a digital asset library to catalog all client online assets, allowing the client to save money and reinvest • Evaluated and executed local radio and print packages, national trade magazine buys and outdoor/exhibit programs From 2005 to 2007 (2 years) Account Executive @ -Drove sales by advising over 45 client accounts on options available to meet a wide variety of customer needs -Account management and development of advertising strategy -Built relationships with clients and responsible for growing advertising sales From 2004 to 2005 (1 year) Student Assistant to Associate Director of Recruitment @ -Coordinated Admission Counselors’ high schools recruit visits -Processed appeal applications and communicated with appeal applicants -Formulated and administered a searchable computer records database From 2001 to 2005 (4 years)

B.S. in Journalism, Strategic Communications, Journalism @ The University of Kansas From 2001 to 2005 Ashley Acks is skilled in: Marketing, Marketing Strategy, Social Media Marketing, Digital Marketing, Digital Media, Digital Strategy, Project Management, Account Management, Management, Email Marketing, Event Management, TV Production, Brand Awareness, Advertising, Customer Engagement