As a recent grad in Marketing with a Sales Emphasis and Management major from the University of Dayton I have been given many opportunities to expand my professional experiences. My most important, and personal favorite, would be the opportunity to work at Flyer Enterprises. Flyer Enterprises is an all student run business that consists of nine divisions. I started at Flyer Enterprises Catering in November 2010 as a Sales Associate and as of September 2011 became the Director of Human Resources. I have received real life experiences that most college students have not got the opportunity to take advantage of. My goal is to pursue a career in Paid-Search Marketing. Certifications: - Google Partners Certified - Fundamentals - Search - Display - Marin Enterprise Certified Specialist - Bing Ads Search Advertising Accredited Professional - Marin Search Certified Specialist Software Knowledge: - Adwords Editor - Bing Ads Editor - Marin - Acquisio Software - Ebay Enterprise Attribution (formerly known as ClearSaleing) - Hootsuite - Microsoft Office - The Search Monitor

PPC Analyst @ From July 2014 to Present (1 year 6 months) Paid Search Specialist @  Responsible for creating, managing and optimizing paid search accounts on Google, Yahoo, and Bing  Currently responsible for the daily monitoring and management of six paid search clients with weekly tasks including but not limited to Negative Keyword Research, Bid and Budget Adjustments, Optimization and Testing, and Keyword Expansion  Extensive Knowledge and Use of Google Adwords, Bing AdCenter, The Search Monitor  Created client proposals, comprehensive keyword build outs, cost and traffic projections From August 2013 to July 2014 (1 year) Cleveland/Akron, Ohio AreaPaid Search Associate @ From July 2013 to August 2013 (2 months) Cleveland/Akron, Ohio AreaDirector of Marketing @  Establish new customer relationships with incoming freshmen as well as build upon relationship with existing customer base  Create and implement weekly promotions built around themes that fits with the Galley’s brand, such as ice cream themed holidays. Then creatively reaching our target market with available resources  Donated $150 to Spike for Charity through a promotion utilizing social media and word of mouth  Continue building and maintaining a social media presence through Facebook and Twitter while adding new elements such as Foursquare, instagram, blogs, and YouTube. Utlizing Hootsuite to take advantage of better scheduling posts. From March 2012 to May 2013 (1 year 3 months) Dayton, Ohio AreaPaid Search and Product Research Intern @  Researched and contacted numerous Digital Reputation Management softwares and created a proposal based on the product that best suited customer needs. Research included participating in sales calls, creating a grading scale which graded softwares based on key requirements and can be further applied to other software research, as well as created and implemented a testing structure that can be applied to all potential softwares  Helped manage 21 dealership’s Paid-Search accounts amd updated buildout sheets by adding new keywords and negatives, inserting display ads and monitoring budgets  Researched, created, and trained employees on a Key Performance Indicator tool to help better track budgets, impressions, and clicks. Projected impressions and clicks were based off a KPI calculator I created and developed through previous impressions and clicks scores  Gained extensive knowledge of Acquisio software, Google Adwords, MSN Adcenter, and Dealer.com (Website creator) through actual use of Websites  Wrote over 30 blogs for other SEO employees by researching interesting and relevant topics in the car dealership industry From May 2012 to August 2012 (4 months) Director of Human Resources @  Created a recognized culture for Catering in Flyer Enterprises through team activities, structure, and organization  Planned, organized, and supervised the work of others as well as my own  Organizing and building a structure by creating an easily referenced Employee and Human Resources handbook  Hired and trained employees to continue as future management staff for FE Catering  Mentored and coached employees to ensure assigned tasks are completed and to enhance their career as well as disciplined and fired employees From September 2011 to March 2012 (7 months)

Marketing with a Sales Emphasis, Management @ University of Dayton From 2009 to 2013 Ashlee Anderson is skilled in: Social Media Marketing, Leadership, Marketing, Digital Marketing, Web Analytics, Social Media, Market Research, Google Adwords, Marin Software Certified, Bing Ads Accredited Professional, Public Relations, Project Management, Search Engine Marketing, Banner Ads, Social Media Strategist