Member of the Technical Committee @ JIC Buitenreclame (Outdoor)
Member of the Technical Committee @ CIM Out of Home
I have a natural curiosity and passion for media and technology. Over the past decade I’ve specialized in media and advertising research. Solving complex research puzzles in a creative and innovative way is what I love doing. I’m analytical, trustworthy, curious and always questioning the paradigm. Taking a deep dive into the data and come to the
I have a natural curiosity and passion for media and technology. Over the past decade I’ve specialized in media and advertising research. Solving complex research puzzles in a creative and innovative way is what I love doing. I’m analytical, trustworthy, curious and always questioning the paradigm. Taking a deep dive into the data and come to the surface with meaningful insights. I get satisfaction out of educating professionals and advising clients. I get up in the morning to share my ideas and provide different perspectives. I’m a family man with a passion for cooking, wine and photography.
Research Director @ Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. We manage our clients’ investment to ensure best advertiser value from communications. To achieve this, we integrate our core planning and buying services with distinct and specialist business units to deliver effective communication.
As manager of the Research & Marketing department I’m responsible for:
Managing the research & marketing team
Strategic planning on key accounts
Organizing events (annually the primary OOH event in the Netherlands)
Training & education (internally, masterclasses, 2 training day courses)
Research (international client research, innovative media effect research and syndicated industry research)
Marketing and communications of the Kinetic Brand From June 2010 to Present (5 years 4 months) Member of the Technical Committee @ On behalf of the PMA (associated media agencies) I’m part of the technical committee of the Joint Industry Committee Buitenreclame. This Committee is responsible for the setup of the new Dutch outdoor audience measurement. This measurement is being done by TNS-Nipo and Simon Cooper. From February 2010 to Present (5 years 8 months) Member of the Technical Committee @ On behalf of the PMA (associated media agencies) I’m part of the technical committee of the Joint Industry Committee STIR. STIR performs the Dutch online audience measurement and the technical committee guards the research process and validates the results. From April 2008 to September 2010 (2 years 6 months) Research Manager @ As a research manager with ZenithOptimedia I was mostly concerned with advertising effect research. I was responsible for conducting the research and the interpretation of the results. Additionally I developed new research products and specialized in audience measurement. My clients included: Nestlé, Ziggo, HTC, Pernod Ricard, Nespresso, Disney. From March 2008 to May 2010 (2 years 3 months) Research & Marketing Services Manager @ ON was a creative cross media company focusing on young adults. ON was founded in 2005 as a joint venture between Heineken International and KPN. While being a creative agency ON owned a extensive club & bar TV network. This Digital Out of Home network was the largest in the Netherlands.
I was responsible for:
The research department 3 fte
Representation in BV DOOHM (Industry association)
Pricing policy media sales
Setting up research standards
Campaign evaluation (DOOHM and online) From October 2005 to February 2008 (2 years 5 months) Technical Service Employee @ During my study I visited more that 2000 beer serving points where I performed technical maintenance on beer draft installations for Heineken's Technical Service Organization. From March 2001 to August 2005 (4 years 6 months)
Leadership Development Program @ Nyenrode University From 2014 to 2015 MSc, International Management @ Rotterdam School of Management, Erasmus UniversityMBA, Event Management @ University of Technology, Sydney From 2004 to 2004 Bsc, International Business Administration @ Rotterdam School of Management, Erasmus University From 2000 to 2004 Arno Buskop is skilled in: Advertising Research, Brand Management, Marketing, Outdoor Advertising, Research, Customer Insight, Marketing Research, New Media, Marketing Communications, Marketing Management, Online Advertising, B2B, Consumer Behaviour, Advertising, Market Research, Marketing Strategy, Media Buying, Digital Strategy, Mobile Marketing, Integrated Marketing, Media Planning, Digital Media