Founder at Machete 26
New Haven, Connecticut, United States
Associate Director, Search Engine Marketing @ Horizon Media • Strategic lead on 4 clients with over $10MM portfolio spend• Vertical experience in: Travel, Finance, Telecom, Spirits, CPG, Entertainment, and more• Developed career path and goal roadmaps for a team of 4• High level presentations for both new and existing clients From November 2016 to 2018 (2 years)...
Associate Director, Search Engine Marketing @ Horizon Media • Strategic lead on 4 clients with over $10MM portfolio spend• Vertical experience in: Travel, Finance, Telecom, Spirits, CPG, Entertainment, and more• Developed career path and goal roadmaps for a team of 4• High level presentations for both new and existing clients From November 2016 to 2018 (2 years) Greater New York City AreaManager, Search Engine Marketing @ Horizon Media • Managerial lead on 5 clients with over $10MM portfolio spend• Managed and designed training program for new analysts• Constructed testing strategies & recommendations designed to increase client Revenue • Designed & presented Quarterly Business Reviews/Post Campaign Analysis From May 2015 to November 2016 (1 year 7 months) Greater New York City AreaSr. Search Engine Marketing Analyst @ Horizon Media • Managed paid search accounts across multiple platforms for telecom, finance, spirits, and entertainment verticals• Drove qualified traffic for direct response client while maximizing efficiency on a cost per acquisition• Discovered key insights and presented in client facing reporting meetings• Created client ready reports and delivered on a daily, weekly, monthly basis• Managed & trained Junior Analyst From September 2014 to May 2015 (9 months) Greater New York City AreaSearch Engine Marketing Analyst @ Horizon Media • Assisted in the implementation and management of multiple paid search clients• Managed client accounts using DART and Marin• Forecasted annual and quarterly search budgets• Day to day bid optimizations• Client facing From July 2013 to September 2014 (1 year 3 months) Greater New York City AreaMarketing Associate @ RCN Capital • Revamped & refocused Adwords campaign.• Increase lead generation by 100%• Introduced Bing/Yahoo PPC campaigns.• Generated new marketing materials.• Redesigned website and implemented an online presence strategy.• Located new tradeshows.• Created a customer flow policy and procedure.• Launched newsletter e-mail campaigns via JangoMail From December 2012 to June 2013 (7 months) South Windsor, CTFounder @ Machete26 As the Founder of Machete 26, my primary responsibility is to provide value to my clients. Value can take many shapes and comes in many different sizes. For the majority of our client portfolio we grow and scale eCommerce businesses through innovative strategies, backed by data & analytics. By establishing a strong partnership with our clients, we have been able to scale the success of their pay per click programs. VP, eCommerce @ Lockhern Digital I provide hands on account management, strategy and insight to Lockhern Digital's client portfolio. I specialize in the eCommerce division defining best practices and sustainable processes to ensure client success. Principal Search Consultant @ MarketingFox I provide strategic and executable management for MarketingFox clients. I provide pre launch auditing and recommendations to help clients find quick and long term wins. Paid Search Marketing Supervisor @ Crealytics • Oversee retail e-commerce search & shopping campaigns for multiple accounts• Build innovative strategy recommendations leveraging our tech stack• Develop talent and guide career development• Tie back-end CLV/LTV data points to search behavior From May 2018 to March 2020 (1 year 11 months) New York, New York
Horizon Media
Associate Director, Search Engine Marketing
November 2016 to 2018
Greater New York City Area
Horizon Media
Manager, Search Engine Marketing
May 2015 to November 2016
Greater New York City Area
Horizon Media
Sr. Search Engine Marketing Analyst
September 2014 to May 2015
Greater New York City Area
Horizon Media
Search Engine Marketing Analyst
July 2013 to September 2014
Greater New York City Area
RCN Capital
Marketing Associate
December 2012 to June 2013
South Windsor, CT
Machete26
Founder
Lockhern Digital
VP, eCommerce
MarketingFox
Principal Search Consultant
Crealytics
Paid Search Marketing Supervisor
May 2018 to March 2020
New York, New York
• Strategic lead on 4 clients with over $10MM portfolio spend• Vertical experience in: Travel, Finance, Telecom, Spirits, CPG, Entertainment, and more• Developed career path and goal roadmaps for a team of 4• High level presentations for both new and existing clients • Strategic lead on 4 clients with over $10MM portfolio spend• Vertical experience in: Travel, Finance, Telecom, Spirits, CPG, Entertainment, and more• Developed career path and goal roadmaps for a team of 4• High level presentations for both new and existing clients
What company does Aric Whiteley work for?
Aric Whiteley works for Horizon Media
What is Aric Whiteley's role at Horizon Media?
Aric Whiteley is Associate Director, Search Engine Marketing
What industry does Aric Whiteley work in?
Aric Whiteley works in the Marketing and Advertising industry.
Who are Aric Whiteley's colleagues?
Aric Whiteley's colleagues are Mark Schwartz, Vinicius Dourado, Nicholas Santoro, Andreas Reiffen, Omar Shaya, Gregory Barry, Oláh Michal, Alexander Paluch, Evgeniy Belyaev, and Fernando Favini
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