Head of Product & Sales Watches at Victorinox Swiss Army
Jura Area, Switzerland
Wenger Watch SA
2014 to Present
RAYMOND WEIL S.A.
Vice President Sales
April 2013 to May 2014
Flik Flak International - A Division of Swatch LTD
August 2004 to April 2013
Retail Operations Manager
May 2000 to July 2004
VISUAL MERCHANDISING & RETAIL TRAINING
May 2000 to April 2002
Assistant to the Sales & General Manager Export Division
October 1999 to April 2000
Ottica Garuffo S.n.c. – OXO Group - Lonato (Italy)
September 1996 to May 1999
Aersud Elicotteri S.r.l. – Aerospatiale Group – Eurocopter - Trento (Italy)
February 1995 to August 1996
What company does Arianna Pozza work for?
Arianna Pozza works for Wenger Watch SA
What is Arianna Pozza's role at Wenger Watch SA?
Arianna Pozza is General Director
What industry does Arianna Pozza work in?
Arianna Pozza works in the Consumer Goods industry.
OBJECTIVE Lead and give dynamic spirit to a team focused on leading startups projects or revitalizing global brands by applying the skills, strategies, and ethics cultivated through a career in internationally recognized companies.General Director @ www.wenger.ch From 2014 to Present (1 year) Vice President Sales @ RAYMOND WEIL S.A. - Geneva Sales over 100 markets Member of the Management Board reporting directly to the President and CEO • Definition and team guidance in the implementation of the Brand strategy worldwide • Establishment of the business/sales objectives to ensure and strengthen the presence of the Brand in the markets (includin ongoing assessment actions for the positioning of the brand and the products with continuous efforts of allignement in the markets) • Direction, coaching, organization of the Sales Team • Support to distributors and retailers in the choice of products, trade marketing tools • Creation of a training team to support sell-out at the P.O.S. level • Sales targets monitoring and control of the distributors budgets • Guidance of distributors business structure to better achieve the objectives • Negotiator distributors and key accounts for all new contracts, amendments, established annual plans of communication (advertising, trade events, public relations); • Direct sales management on Greater China, Southeast Asia, Australasia, Switzerland and Turkey. • Global sales responsibility in over 100 markets with 2’500 selected P.O.S. supported by a sales team of 9 headcounts: 3 Area Sales Managers, 3 Executives/Trainers and 3 assistants From April 2013 to May 2014 (1 year 2 months) General Manager @ Full P&L responsibility reporting to the Board of Directors. Sales over 80 markets with over 7’500 selected P.O.S. • Definition and implementation of the brand strategy, sales responsibilities in over 80 countries with over 7’500 selected P.O.S. supported by a sales team of 8 Brand Managers, 18 shared Brand Managers, 218 sales representatives and an e-commerce platform • Building and managing fully dedicated supporting department in Finance, Marketing, Retail, Planning, Procurement and Product Development • Responsible for developing and animating the network of contracted third-party partners in all areas of brand operations including Key Accounts, Distributors, Licensors (Disney, Sanrio, Warner Bros.), suppliers and external agencies • Co-ordination of group shared service department: Quality Management, Production, Legal, HR and Logistic • Key negotiator for all markets for Key Accounts, main distributors, B2C collaborations and new distribution channels • Ad interim Marketing Manager International and Brand Manager Swiss Market • From August 2004 to December 2006 Head of Flik Flak Division promoted to GM in January 2007 From August 2004 to April 2013 (8 years 9 months) Retail Operations Manager @ Worldwide stores supervision & training to ensure brand image and consistency on over 500 corporate and 2’500 Franchising Stores/SIS and Kiosk. Sales Staff headcounts: Corporate over 2’500 - Franchising over 4’000 Sales profitability maximization of the operated Corporate Stores • Monitoring of the correct and timely implementation of the marketing tools in the P.O.S. • Supporting the markets in setting yearly in store animations and promotions • Implementation of store operation audits Training to Corporate and Franchises stores staff worldwide to ensure company philosophies and operational standards while supporting the consistent sales increase trough the best level of customer service • Development of Retail Training manuals for Stores Managers • Creation of “train the trainers” concept and tools • Direct implementation of the Retail Training Program to over 1’200 P.O.S. Staff and Managers worldwide • Improvements in sell out, staff performances level and P.O.S. image consistency were achieved with full satisfaction From May 2000 to July 2004 (4 years 3 months) VISUAL MERCHANDISING & RETAIL TRAINING @ • Project Leader Merchandising Swatch Collections and Specials as well as Visual Merchandising Material for the trade including briefing, development, and approval on final production • Retail Trainer: Sales & Merchandising Training to the Store Staff in the markets Creation of Visual Merchandising Guidelines and training for the HQ and Brand Managers From May 2000 to April 2002 (2 years) Assistant to the Sales & General Manager Export Division @ Assignments to various sales and products division projects Corporate Sales responsibility of Seasonal Products Development of Promotional and Product Catalogues From October 1999 to April 2000 (7 months) CO-OWNER @ Inventory control and the shop financial statement and payroll The business turned profitable from first year of activity onwards thanks to the customer oriented sales style and to the products selection. Achieved strong sell out, customer relation and loyalty. From September 1996 to May 1999 (2 years 9 months) PR ASSISTANT @ Helicopters Events Organization; location finding, press events preparation, catering, journalists, invitations and event supervision. From February 1995 to August 1996 (1 year 7 months) Law @ University La Sapienza IT From 2003 to 2005 55/60, Languages @ High school of languages Italy From 1989 to 1993 Arianna Pozza is skilled in: Brand Management, Sales Management, Retail Operations, Global Product Management, Retail Management, Visual Merchandising, Wholesale, E-commerce, Negotiation, Product Development, Customer Relations, Event Management, Advertising, French, Customer Service
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 9 month(s)
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