Successful Marketing Professional with over 10 years of diverse experience in the pharmaceutical, consumer packaged goods, and medical device industries. Track record of recruitment and promotion based on innovative ideas resulting in revenue increases.

Director, Consumer Marketing and Marketing Research @ From January 2012 to Present (4 years) Director, Consumer Marketing and Marketing Research @ From January 2012 to Present (4 years) Senior Marketing Manager; Senior Manager Consumer Research & Insights @ Created and implemented innovative marketing plans based on consumer insights to drive awareness and greater purchase of Pilot Pens. Actions included a packaging evolution for key brands, development of product level consumer segmentation, creation and implementation of Pilot’s first ever Consumer Relationship Marketing initiative, and the resurgence of consumer marketing initiatives including the use of targeted online media and print. • Successfully created and sold-in the consumer insights research plan, gaining alignment, funding and a commitment to action. • Developed market research initiatives, implemented the studies, analyzed the data, and presented results driving packaging changes, supporting pricing decisions, and driving the first ever use of brand level consumer targeting. • New consumer initiatives (Relationship Marketing, Buzz Agents, and Online Media Buy) forecast to contribute significant Mass Market growth in 2011-2102. • Successfully partnered with sales to support the distribution of Pilot Pens into new channels (Art Supply Stores, Airport Stores, and Online.) From July 2009 to January 2012 (2 years 7 months) Product Director - Claims Manager @ Created and drove an innovative Claims Development Process for US Marketing for all ACUVUE in-line products, driving time and cost efficiency, and overall effectiveness by partnering across US brands and with global marketing. ·Successfully sold the claims development plan to upper management and to the brand teams, gaining alignment and the required funding for 2009. ·New claims forecast to contribute 2-4 share points and $20-40M of revenue in 2009. ·New process will result in more than $2M in savings in 2009. From October 2008 to February 2009 (5 months) Product Director - Legacy Products @ Managed a team of 3 marketing professionals supporting the broad legacy brand portfolio of $300+M including strategic planning, positioning, and P&L management. ·Supported the upgrade of more than 750K wearers in 2008 through Dr. messaging, Sales Rep tools, Consumer Relationship Marketing (CRM) and on-line acquisition. ·Identified, through partnership with sales, the opportunity to drive upgrade in office through a tangible call to action. ·Launched the innovative in-office sample pack nationally, supported with Sales Rep. and staff training modules, to drive upgrade, delivering >$1M in incremental sales. From January 2007 to October 2008 (1 year 10 months) Product Director - New Products @ Product Director New Products Led a team of 3 marketing professionals to support the pre-launch & launch plans for a range of products; identifying optimal positioning, forecast, promotion, distribution and pricing. ·Led the presentation to the New Products Steering Committee for pre-launch products to inform decision making to higher management up to the Company President. ·ACUVUE OASYS for ASTIGMATISM successfully launched in 2008 delivering overall sales, and incremental sales on track with forecast. From December 2005 to January 2007 (1 year 2 months) Associate Product Director @ Supported core brands in forecasting and special projects. Promoted to Product Director after only 8 months. ·Developed and gained alignment to Vistakon’s first Hispanic Marketing plan. ·Influenced Vistakon management and the American Optometric Association Board of Drs. to award the Seal of Certification for Vistakon’s UV blocking lenses. ·Assessed Franchise performance vs. forecast; communicated issues & action steps up to the company President From May 2005 to December 2005 (8 months) Associate Product Director @ Developed and implemented PEPCID Hispanic Marketing plans that drove awareness and purchase intent among Hispanic consumers, increasing consumption by +3.8% YOY. ·Mobile Marketing Tour won National Marketing Award for improving the performance of an existing program. ·Developed the first major Acid Relief bi-lingual SKU, which delivered incremental sales. ·Successfully developed the PEPCID Complete PR plan and print advertising campaign, which delivered more than 500M impressions, and helped drive PEPCID Complete trial. ·Successfully led the PEPCID Franchise forecasts to deliver net sales and profit commitment; proactively identified trends and issues, and recommended indicated actions and solutions. From September 2003 to May 2005 (1 year 9 months) Promotion Manager @ Led the creation of all marketing materials for the injectable Antibiotics franchise (PRIMAXIN and INVANZ), clearly differentiating 2 similar compounds, one a launch product and the other in market for over15 years. ·Received “Top Performer” rating (top 2% at Merck.) ·Successfully planned & implemented franchise promotional plans supporting attainment of sales goals. ·Drove the creation of the INVANZ award winning branding, global launch materials. ·Saved $75K by creating a single sales aid for PRIMAXIN. From August 2001 to September 2003 (2 years 2 months)

BA, Biology @ The Johns Hopkins UniversityMBA, Marketing, Strategy @ University of Rochester - Simon Business SchoolMS, Neuroscience, Psychoneuroimmunology @ University of Rochester School of Medicine and Dentistry Ariann Langsam is skilled in: Strategy, Segmentation, Customer Insight, Marketing Strategy, Cross-functional Team Leadership, Market Research, Management, Leadership, Marketing Research