I am an on-line marketing professional with specific expertise in SEO and inbound marketing. I believe a good content strategy is at the root of sustainable on-line inbound marketing. Specialties: Outside of SEO and inbound marketing, my strengths are in pitching, presenting, training and project management. I am a natural leader, tactful but firm and adaptable. Within a team I provide excellent cohesion via understanding, communication and dedication. I have a good sense of humour. I relish responsibility and I deliver results that exceed expectations. I am not fazed by change or new challenges.

Head of SEO @ Managing a team of 6 SEO and CRO executives and consultants. From April 2014 to Present (1 year 9 months) London, United KingdomSenior SEO and Inbound Marketing Consultant @ I am a senior member of the Barracuda Digital SEO team and play a large part in the department's management and direction. This includes: - Translating important industry changes in to new process and communicating that to the department and agency higher management. - Training our junior technical members of staff. - Contributing to the agency's overall marketing (Panguin Tool is an example). - Contributing to the company blog. - Conducting all of the day-to-day tasks for a growing range of clients, as listed below. Day-to-day responsibilities: - Face-to-face SEO subject expert for Barracuda Digital's clients. - Keyword Research - Technical Audit for websites - Competition Analysis - SEO Content Strategy (on and off-site) - Website Migration Plans - Project Managing the creation of outreach-appropriate content pieces for on-going website promotion. - Monthly reporting to clients - Client Training - Sales meetings and client pitching A few of the clients I have worked with/am working with directly: - Aviva Investors - City & Guilds - The Caravan Club - FitFlop From May 2013 to April 2014 (1 year) London, United KingdomSEO and Inbound Marketing Consultant @ Responsible for completing the day-to-day responsibilities as listed for 'Senior SEO and Inbound Marketing Consultant' role. Founder of Barracuda Digital's 'Panguin Tool.' Panguin Tool (now in its second release) takes a user's organic Google traffic data from Google Analytics (via the GA API) and superimposes the different Google algorithm updates over the top. The idea is to help website owners, webmasters and marketeers to identify when their websites have been affected by Google changing its crawling/indexing/ranking algorithms. www.panguintool.com From April 2012 to April 2013 (1 year 1 month) London, United KingdomSEO Analyst @ World-renowned SEO and PPC agency based in London with offices in New York and Seattle. SEOmoz recommended consulting partner. Tasks included: Social Media Strategy; Keyword Research; ‘Bait and switch’ link building using cross-domain rel=canonical; Badgebait link building; Egobait link building; Infographic brainstorming; Research and outreach for link building; Blog research for guest posting opportunities; Article briefing, proof reading and outreach for blog guest posting; Directory submissions. From September 2011 to March 2012 (7 months) London, United KingdomUK Manager and Marketing Executive @ Elemental Adventure is a specialist heliskiing agent that sells tailor-made holidays primarily to the UK market on behalf of operators from all over the world. It is with EA that I gained my initial knowledge and interest in SEO and digital marketing, both through independent learning and on-the-job application. Other responsibilities included: - Direct marketing, data management and promotional campaign design. - Participation in formulating company strategy and organisation of a complete re-brand process. - Managing partner sales channels, including presenting and training. - Reorganising company sales/reservations and accountancy system and management of company accounts. From May 2009 to September 2011 (2 years 5 months) Marketing Assistant @ Taken on to help with a variety of different marketing activities. From May 2008 to May 2009 (1 year 1 month) Recruitment Consultant @ Responsibilities ranged from prospecting for new business, developing client relations, producing marketing material, sourcing candidates, and generally brokering the entire recruitment process from inception to completion. I was also charged with training and mentoring two new recruits. From November 2005 to April 2008 (2 years 6 months) Birmingham, United KingdomSales Assistant (Ski Boot Fitting) @ Fantastic to combine my passion with a job for a few months while I searched for a ‘career role.' From September 2005 to November 2005 (3 months) Birmingham, United KingdomPresident of Aston University Student's Guild @ I led an elected executive team of thirteen, plus had the General Manager of the Guild reporting to me directly on the activities of the circa 40 staff members who ran the building day-to-day. I led the student representation and support effort for Aston University, both internally (eg on university committees) and externally (eg with the local community and on a national level through the NUS). Through written proposal and lobbying, my team managed to secure funding for a building refurbishment, in-line with researched student demographic shifts, and widening participation initiatives. Our efforts spawned international media interest, including: national and international radio, TV and press coverage. From August 2004 to August 2005 (1 year 1 month) Birmingham, United KingdomUniversity Campus Marketing Representative @ A nationwide student-to-student marketing company, part of the Virgin group of companies. I was responsible for selecting, administering and reporting on appropriate campaigns for the Aston student market. This was ad-hoc work during my final study year of study at university. From 2003 to 2004 (1 year)

BSc Hons, Business Administration with Public Policy and Management, 2:1 @ Aston University From 2000 to 2004 Anthony Tuite is skilled in: Digital Marketing, SEO, Google Analytics, Keyword Research, Website Technical Audit for SEO, Website Migration, Social Media Marketing, Website Content Strategy, Online Competitor Analysis, Website Content Creation, Link Building, SEO Training, WordPress, Client Pitching for SEO, Web Marketing, Digital Media