Digital Transformation | CRM & Growth Marketing | Marketing/E-Commerce Leader | Customer Obsessed | Retail Leadership
San Francisco Bay Area
Charlotte Russe
Vice President, Head of Digital & Performance Marketing
October 2018 to March 2019
San Francisco, CA (company filed Chapter 11 & sold IP)
Tailored Brands, Inc.
Vice President, Digital & DTC Marketing
July 2015 to September 2018
San Francisco Bay Area
Aéropostale
Senior Director, Digital Marketing
October 2012 to February 2013
New York, NY
Aéropostale
Director, Digital Marketing
September 2007 to September 2012
New York, NY
Gap Inc.
Marketing Brand Manager
October 2006 to May 2007
San Francisco, CA
MRM//McCann
Digital Marketing Project Manager
August 2004 to February 2006
San Francisco, CA
Rockridge
Digital Strategy & Marketing Advisor/Consultant
San Francisco Bay Area
Skechers
Executive E-Commerce & Performance Marketing Lead (Consultant)
August 2019 to June 2020
Greater Los Angeles Area
bebe stores
Vice President, Digital Marketing & CRM
February 2013 to June 2014
Los Angeles, CA
Gap Inc.
Advertising Project Manager, Banana Republic
March 2006 to October 2006
San Francisco, CA
PLANET° Magazine
Publishing Director & Co-Founder
October 2000 to February 2004
San Francisco, CA
SmartAge.com
Channel Sales Manager
March 1999 to October 2000
San Francisco, CA
Led end-to-end e-commerce business, driving profitability and delivering enhanced customer experience. Owned P&L for e-commerce and digital omnichannel ecosystem, driving incremental sales through new platforms. Led performance marketing and CRM and created digital and performance marketing processes to scale e-commerce and store sales.Improved cost per order, ROAS, and ROI performance by more than 30% in four months.... Led end-to-end e-commerce business, driving profitability and delivering enhanced customer experience. Owned P&L for e-commerce and digital omnichannel ecosystem, driving incremental sales through new platforms. Led performance marketing and CRM and created digital and performance marketing processes to scale e-commerce and store sales.Improved cost per order, ROAS, and ROI performance by more than 30% in four months. Delivered 10% of store revenue through digital marketing channels. Created a multi-year strategy and roadmap to grow e-commerce and drive omnichannel performance. Negotiated contracts improving terms and achieving significant annual cost savings.
What company does Anthony McLoughlin work for?
Anthony McLoughlin works for Charlotte Russe
What is Anthony McLoughlin's role at Charlotte Russe?
Anthony McLoughlin is Vice President, Head of Digital & Performance Marketing
What industry does Anthony McLoughlin work in?
Anthony McLoughlin works in the Retail industry.
💼 Past Experience
Anthony McLoughlin has experience in the field of digital and performance marketing, e-commerce and digital omnichannel ecosystems, growth marketing, cost per order (CPA), ROAS, and ROI achieved through digital marketing channels. McLoughlin also has experience working in a leadership role in customer obsessed, where he Schultz was the CEO of their largest online and mobile clothing company.
🎓 Education
Anthony McLoughlin's education is supplemented by many years ofExperience in both Elementary and Secondary Education; most recently, he has been a teacher in the Secondary grades.Awards and recognition receive Anthony McLoughlin frequently because of his Outstanding Professionalism in his field. Awards include the Governor's Award for Excellence in Secondary Education in 2016, The Western Dialect Awards (WDA), The Sacramento State University Distinguished Alumnus Award, The California Great Education Award (CGEA), and the prestigious Levitt Foundation Award.Anthony McLoughlin is currently working as a substitute teacher in a public school in San Francisco. He has been Views on teaching for over 10 years, and has had experience with a variety of students in different grades. He has found that he enjoys working with children and has found that his students respond favorably to his instruction.
💡 Technical & Interpersonal Skills
professional:Anthony McLoughlin is a Vice President, Head of Digital & Performance Marketing at Charlotte Russe from October 2018 to March 2019 (6 months) in San Francisco, CA (company filed Chapter 11 & sold IP). Led end-to-end e-commerce business, driving profitability and delivering enhanced customer experience. Owned P&L for e-commerce and digital omnichannel ecosystem, driving incremental sales through new platforms. Led performance marketing and CRM and created digital and performance marketing processes to scale e-commerce and store sales. Improved cost per order, ROAS, and ROI performance by more than 30% in four months. Delivered 10% of store revenue through digital marketing channels. Created a multi-year strategy and roadmap to grow e-commerce and drive omnichannel performance. Negotiated contracts improving terms and achieving significant annual cost savings. interpersonal:Anthony McLoughlin is a highly capable individual who is highly knowledgable and expertise in digital transformation, customer obsession, and retail leadership. He has a great understanding of how to create an engaging digital experience for customers, as well as manage and develop digital marketing programs to deliver significant results. He is also highly capable in the areas of technology, marketing, andCHATAN.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 9 month(s)
Unlikely
Likely
There's 72% chance that Anthony McLoughlin is seeking for new opportunities
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