Image of Anna-sterre Mees

Anna-sterre Mees

Customer Strategy Manager @ Mojo Concerts

Sr. Global Consumer & Market Intelligence Lead @ Philips

Amsterdam-Oost, North Holland Province, Netherlands

Ranked #1,093 out of 21,860 for Customer Strategy Manager in United States

Section title

Anna-sterre Mees's Email Addresses & Phone Numbers

Anna-sterre Mees's Work Experience

Mojo Concerts

Customer Strategy Manager

February 2015 to Present

Delft Area, Netherlands

Motivaction International BV

Research Consultant - Consumer Products

December 2006 to February 2015

Amsterdam Area, Netherlands

Newcom Research & Consultancy B.V.

Researcher

July 2005 to July 2006

Enschede Area, Netherlands

Anna-sterre Mees's Education

NIMA

NIMA B Marketing

2007 to 2008

University of Twente

MSc Applied Communication Science

2000 to 2006

University of Twente

International Business

Anna-sterre Mees's Professional Skills Radar Chart

Based on our findings, Anna-sterre Mees is ...

Modest
Straightforward
Structured

What's on Anna-sterre Mees's mind?

Based on our findings, Anna-sterre Mees is ...

52% Left Brained
48% Right Brained

Anna-sterre Mees's Estimated Salary Range

About Anna-sterre Mees's Current Company

Mojo Concerts

Co-writer of the long term MOJO vision and mission. Designer and coordinator of the strategic plans for the individual festivals. Responsible for the Customer Strategy team: - Initiating and coordinating market and customer research - Development of the predictive MOJO need state model - Identifying customer segments - Mapping portfolio and competitive positioning - Defining growth and...

Frequently Asked Questions about Anna-sterre Mees

What company does Anna-sterre Mees work for?

Anna-sterre Mees works for Mojo Concerts


What is Anna-sterre Mees's role at Mojo Concerts?

Anna-sterre Mees is Customer Strategy Manager


What is Anna-sterre Mees's personal email address?

Anna-sterre Mees's personal email address is a****[email protected]


What is Anna-sterre Mees's business email address?

Anna-sterre Mees's business email addresses are not available


What is Anna-sterre Mees's Phone Number?

Anna-sterre Mees's phone (**) *** *** 124


What industry does Anna-sterre Mees work in?

Anna-sterre Mees works in the Entertainment industry.


Who are Anna-sterre Mees's colleagues?

Anna-sterre Mees's colleagues are Dinesh Pabby, Allison RRT-NPS, Laurence Cull, Harshal Shah, Meredith Boutelle, Colby O'Donnell, Ray Loureiro, Frank Kadi, Carla Kriwet, and Bryan Doyle


About Anna-sterre Mees

📖 Summary

Areas of expertise... Consumer and shopper needs, dreams and behaviour ● Customer Journey ● Strategic ‘outside-in’ implications ● Competitive positioning ● Connecting the dots ● Predictive modelling ● Company and brand DNA building ● Tailor made qualitative/quantitative research techs ● Consumer and shopper segmentation ● Actionable marketing, retail and sales tools … and passion Arena focus in a macro trend scope ● Innovation rebel ● Creative mind ● Reason why ● ‘Can do’ mindset ● Data is a playground with serious game rules ● Did I mention consumer and shopper needs, dreams and behaviour?Customer Strategy Manager @ Co-writer of the long term MOJO vision and mission. Designer and coordinator of the strategic plans for the individual festivals. Responsible for the Customer Strategy team: - Initiating and coordinating market and customer research - Development of the predictive MOJO need state model - Identifying customer segments - Mapping portfolio and competitive positioning - Defining growth and consolidation strategies - Formulating actionable toolsets for festival development, marketing and sponsoring From February 2015 to Present (11 months) Delft Area, NetherlandsResearch Consultant - Consumer Products @ Initiator and developer of Motivaction’s Shopper Decision Journey proposition. The implications of this new vision are used widely for successful reshaping of marketing strategies and product innovation: http://www.motivaction.nl/onderzoeksmethoden/shopper-insights/shopper-decision-journey Management of B2C accounts and providing them with relevant research and trend based consumer insights with actionable marketing/innovation tools. Speaker with regard to consumer insights, research techs, segmentation, trends and marketing tools (eg: MIE, MARCOM, SIS, EFMI). From December 2006 to February 2015 (8 years 3 months) Amsterdam Area, NetherlandsResearcher @ Designed an innovative method to segment adolescents for commercial, psychological and sociological purposes. From July 2005 to July 2006 (1 year 1 month) Enschede Area, NetherlandsMarketing & communications manager @ Developed and implemented marketing tools and evaluation mechanisms for newly build hotels in Mumbai and Las Vegas, based on insights in Chinese and Malaysian tourism potential. From April 2003 to September 2003 (6 months) Pune Area, IndiaVP Outgoing Exchange Program @ From 2002 to 2003 (1 year) Enschede Area, NetherlandsNIMA B, Marketing @ NIMA From 2007 to 2008 MSc, Applied Communication Science @ University of Twente From 2000 to 2006 International Business @ University of TwenteVWO @ Vrije school Den Haag From 1988 to 2000 Anna-sterre Mees is skilled in: Consumer Behaviour, Marketing Research, Customer Insight, Quantitative Research, Segmentation, Consumer Insight, FMCG, Customer Segmentation Strategy, Marketing Strategy, Qualitative Research, Advertising Research, Questionnaire Design, Dutch, Shopper Marketing, Market Intelligence


Anna-sterre Mees’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Anna-sterre Mees's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

2 year(s), 4 month(s)

Anna-sterre Mees's Willingness to Change Jobs

Unlikely

Likely

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Anna-sterre Mees's Social Media Links

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