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Anna Sigfrid

Senior Global Brand Manager @ Oriflame

Global Marketing Director Skin Care på Oriflame Cosmetics

Stockholm, Sweden

Ranked #1,093 out of 21,860 for Senior Global Brand Manager in United States

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Anna Sigfrid's Email Addresses & Phone Numbers

Anna Sigfrid's Work Experience

Oriflame

Senior Global Brand Manager

September 2013 to Present

ACO HUD NORDIC AB

Nordic Group Brand Manager

January 2011 to August 2013

Stockholm, Sweden

ACO HUD NORDIC AB

Nordic Product Manager

November 2005 to November 2010

Stockholm, Sweden

Anna Sigfrid's Education

Lund University

Master of Laws (LLM) Competition and Market Laws Intellectual Property Laws

1998 to 2001

School of Economics and Management, Lund University

Bachelor's degree in Business Administration Marketing Organisation Accounting Investments Psychology Art history

1993 to 2000

Lund University

Bachelor of Laws (LLB) Constitutional Civil Corporate Criminal and International Laws Theory and method

1994 to 1998

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Anna Sigfrid's Estimated Salary Range

About Anna Sigfrid's Current Company

Oriflame

- Managing the upper mass/premium segment within the skin care category and the brands under, leading a team of three brand managers. - Responsible for creating brand platforms and brand strategy, including portfolio management, pricing and merchandising strategy. General responsibility for newness plans and concept development, and brand communication. - Liaising with the 9 regions covering 67...

Frequently Asked Questions about Anna Sigfrid

What company does Anna Sigfrid work for?

Anna Sigfrid works for Oriflame


What is Anna Sigfrid's role at Oriflame?

Anna Sigfrid is Senior Global Brand Manager


What is Anna Sigfrid's personal email address?

Anna Sigfrid's personal email address is an****[email protected]


What is Anna Sigfrid's business email address?

Anna Sigfrid's business email addresses are not available


What is Anna Sigfrid's Phone Number?

Anna Sigfrid's phone (**) *** *** 864


About Anna Sigfrid

📖 Summary

Senior Brand Manager within FMCG, with leadership experience and background in sales. Specialties: MarketingSenior Global Brand Manager @ - Managing the upper mass/premium segment within the skin care category and the brands under, leading a team of three brand managers. - Responsible for creating brand platforms and brand strategy, including portfolio management, pricing and merchandising strategy. General responsibility for newness plans and concept development, and brand communication. - Liaising with the 9 regions covering 67 markets, working in same functional and cross functional teams, and with internal and external agencies or services. - Reporting to Skin Care Category Director who in turn reports to Product Marketing Vice President. From September 2013 to Present (2 years 4 months) Nordic Group Brand Manager @ - Brand team manager of the two premium, cross category brands, with two direct reports - Responsible for creating and implementing brand plan and brand strategy, including communication, portfolio and pricing strategy - General responsibility for NPD, business intelligence and all marketing communication - Member of group-level marketing committee and Nordic sales committee - Act as link between local sales companies and Nordic HQ - Cost budget and sales performance responsibility - Reporting to Head of marketing, who in turn reports to CEO From January 2011 to August 2013 (2 years 8 months) Stockholm, SwedenNordic Product Manager @ - Managing brands/products in Skin Care, Personal and Hair Care Categories and some Colour cosmetics. - Responsible portfolio management including NPD from concept development through to creating marketing communications. Working in cross functional teams as well as with creative agencies. - Support the Nordic sales organization, participate in Pharmacy chain sell-ins and educate sales representatives - Cost budget responsibilities - Reporting to Category Manager Cosmetics and/or Head of marketing who in turn reports to CEO From November 2005 to November 2010 (5 years 1 month) Stockholm, SwedenArea sales manager @ - Build and maintain customer relations with pharmacies and dermatologists mainly - Educate and train pharmacies in the product portfolio and sales in general - Initiate and coach local sales activities, and work with in-store promotion - Sales budget responsibilities - Reporting to Country Manager who in turn reports to CEO From February 2005 to August 2006 (1 year 7 months) Area sales manager @ - Build and maintain customer relations with pharmacies and dermatologists mainly - Educate and train pharmacies in the product portfolio and sales in general - Initiate and coach local sales activities, and work with in-store promotion - Sales budget responsibilities - Reporting to Sales Manager who in turn reports to Country Manager From August 2004 to February 2005 (7 months) Skane County, SwedenSales assistant @ From August 2003 to July 2004 (1 year) Master of Laws (LLM), Competition and Market Laws, Intellectual Property Laws @ Lund University From 1998 to 2001 Bachelor's degree in Business Administration, Marketing, Organisation, Accounting, Investments, Psychology, Art history @ School of Economics and Management, Lund University From 1993 to 2000 Bachelor of Laws (LLB), Constitutional, Civil, Corporate, Criminal and International Laws, Theory and method @ Lund University From 1994 to 1998 Samhällsvetenskaplig linje, estetisk variant @ Polhemskolan From 1990 to 1993 Anna Sigfrid is skilled in: Marketing Communications, Product Development, FMCG, Marketing Strategy, Marketing Management, Marketing, Market Analysis, Brand Development, Product Marketing, Business Strategy, Customer Insight, Brand Management, Sales Management, Competitive Analysis, Key Account Management


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In a nutshell

Anna Sigfrid's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 2 month(s)

Anna Sigfrid's Willingness to Change Jobs

Unlikely

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