Associate Director, Marketing Data Science, Customer Insights and Acquisition Strategy @ Curology
Marketing Manager, Paid Social @ Instacart
User Acquisition Manager @ Curology
Education:
@
Reforge
About:
"You shall know the truth, and the truth shall set you free." - John 8:32
Account Coordinator @ - Campaign management, daily bid and budget management, and continuous optimization of cross-channel digital marketing campaign initiatives for clients in channels such as:
Search, Display, Native, Remarketing, Google Shopping, AdMob, RLSA, Video (YouTube)
Social Marketing (Facebook)
Content Marketing (Taboola)
-
"You shall know the truth, and the truth shall set you free." - John 8:32
Account Coordinator @ - Campaign management, daily bid and budget management, and continuous optimization of cross-channel digital marketing campaign initiatives for clients in channels such as:
Search, Display, Native, Remarketing, Google Shopping, AdMob, RLSA, Video (YouTube)
Social Marketing (Facebook)
Content Marketing (Taboola)
- A/B Tests and Optimization of client web content with Optimizely. Improved client conversion rates across all channels with landing page testing.
- Trained in MS Excel, Google Analytics and Tableau; Certified in Google AdWords, Bing Ads, Marin, Kenshoo.
- Worked with B2B/SMB clients. Clients included large million dollar accounts and startups. From July 2015 to Present (6 months) Account Associate @ From August 2014 to June 2015 (11 months) Database Manager @ From June 2014 to August 2014 (3 months) Research Intern for City Councilmember Laurie Capitelli, District 5 @ From October 2013 to May 2014 (8 months)
Bachelor's degree @ University of California, Berkeley From 2009 to 2014 Certificate @ UC Berkeley, Extension From 2015 to 2016 Anna Shen is skilled in: Microsoft Excel, Google Adwords, Social Media, SEM, Google Analytics, Microsoft Office, Matlab, Public Speaking, Data Analysis, PPC Bid Management, Research, Analytics, Policy Analysis, Kenshoo, SQL
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