Anna Paszek-Weglarz's Email Addresses & Phone Numbers

📖 Summary

Commercially focused, results-driven product marketing professional with experience in delivering successful online marketing strategies supporting business goals and objectives. Solid knowledge of strategic marketing planning, creation and execution of integrated marketing campaigns, global and local, and event management. Worked along B2B marketers to explore innovative product and marketing strategies that focus on building brand presence, attracting and retaining high value subscription clients but also focusing on targeted lead generation online, social and content marketing campaigns. Possessing strong interpersonal and communication skills, great project management abilities (capable of running several projects simultaneously), marketing planning, delivery and reporting. Specialties: Content marketing, lead generation strategies and tactics, client retention strategies, online marketing campaigns, social media strategies, project management, brand management, revenue tracking & reporting, marketing planning and execution, product analysis & audience targeting, marketing collateral development, campaign analysisGlobal Strategic Marketing Lead, Digital Market Intelligence (DMI) @ From August 2013 to Present (2 years 5 months) London, United KingdomMarketing Manager, Digital Market Intelligence, UK @ From July 2012 to August 2013 (1 year 2 months) London, United KingdomSenior Product Marketing Executive/Marketing Product Manager @ I was responsible for creating and implementing marketing strategies and plans for all Retail and Automotive products and services globally including: research and campaign planning, digital marketing, social media (Twitter, YouTube, LinkedIn) lead generation, high value client retention, brand management. From August 2010 to July 2012 (2 years) London, United KingdomSenior Marketing Executive @ Responsible for developing 2011 marketing strategies for Datamonitor’s CPG, Retail and Financial Services propositions including: product analysis, high value client analysis, competitor analysis, strategic objectives and strategies (client retention and new business). • Assisted the launch of a new Datamonitor corporate website (responsible for delivering content for several sections of the website). • New product launch: responsible for marketing communications, brand messaging and brochure production for three Datamonitor Premium tools (add-on products) and the recently acquired brand ‘Pack-Track’. • Social media: developing market insight news feed through Twitter (for PR and brand awareness). • Microsites: creating SEO promotional landing pages for lead generation campaigns. • Webinars to add value for existing clients and lead generation: managing teams to promote popular research themes through web-based events (Webex). From January 2009 to August 2010 (1 year 8 months) London, United KingdomMarketing Communications Executive @ I was responsible for marketing communications across 12 business verticals including pharma, financial services, retail, technology, energy. • Retention marketing: product launch/upgrade and usage driver campaigns to increase client value (mostly via email). • Contributing to the development strategy for the Datamonitor Knowledge Centers and overall web presence (including positioning, look and feel, user functionality and product development). • Development of client support materials (e.g. intranet pages, user guides, training guides, support emails). • Developing sales collateral and managing internal communications (e.g. printed and online collateral, product/service microsites, catalogues, and sales presentations). From February 2008 to January 2009 (1 year) London, United KingdomRecruitment Assistant @ Responsible for enrolling new job applicants across several industries, ensuring paperwork was completed to agency standards and recommending appropriate/qualified candidates for specific roles. General administration. From March 2007 to September 2007 (7 months) Masters Degree (MA), International Business Management @ University of West London (formerly Thames Valley University) From 2006 to 2008 Bachelor's Degree (BA), Business English @ University of Silesia in Katowice (Business Language College) From 2003 to 2006 Anna Paszek-Weglarz is skilled in: Marketing Strategy, Email Marketing, Sales and marketing collateral, Social Media & online marketing, Screen recording and video editing software (Camtasia), Marketing Planning, Delivery and Reporting, Video Editing, Event Management (seminars/briefings, webinars), Brand Awareness, Google Analytics, Lead Generation, Product Marketing, Product Launch, Online survey software (Survey Monkey, Quest), Marketing Communications