Marketing Consultant @ LA College of Creative Arts
Marketing Freelance @ YouthNation.com
Marketing Manager @ Dublin Business School
I am a professional and passionate marketer with over 14 years experience in the film industry working across strategy development, advertising planning, event management, promotions and brand development. I live by the ethos that anything is possible and don’t restrict myself to traditional approaches to marketing. Always thinking outside the box, my “can do” approach has led
I am a professional and passionate marketer with over 14 years experience in the film industry working across strategy development, advertising planning, event management, promotions and brand development. I live by the ethos that anything is possible and don’t restrict myself to traditional approaches to marketing. Always thinking outside the box, my “can do” approach has led to the development and execution of innovative campaigns from first to market overlays on entertainment.ie to hosting a circus in the Docklands! I am a confident and tenacious communicator and have established fantastic media and supplier relationships which I continue to foster and grow. I am self motivated and have the ability to work on my own initiative but also embrace working as part of a team. I am have finished working as a freelancer helping to shape and execute DBS’s fast paced marketing communications strategy and effectively launch Communicare’s offering and now seeking a new challenge.
Philip Molloy, presenter of The Picture Show on Newstalk Radio:
As a former News Editor of the Irish Independent and Irish Press and a longtime film critic, I can safely saw that Anna Lavery is one of the most respected film company publicity manager's in the country.She is professional, reliable, hard-working and always obliging. As someone professional who travels abroad on film junkets regularly, I was immensely impressed by the smooth way she organised the Irish junket for Shadow Dancer recently.It is always a plea>sure to work with her.
Marketing Consultant @ From March 2015 to Present (10 months) Marketing Freelance @ From June 2014 to January 2015 (8 months) Marketing Manager @ Working on a contract basis with Dublin Business School, managing the Summer and Winter media campaigns. Also worked on their first tv campaign for 2014 from concept to completion.
Manage day to day updates of their website using CMS sitefinity and also oversee their social media, digital activity, print materials and open evenings. From July 2013 to April 2014 (10 months) Press and Publicity Consultant @ Currently working with Communicare Healthcare company on a consultancy basis. Developing their brand in the Irish market place with the relaunch of their new website in January . Implementintg new social media strategy and persuing btl activity such as promotions, interviews, features on their behalf From September 2013 to February 2014 (6 months) Head Of Promotions and Publicity ( Ireland) @ Responsibility for managing junkets and tours
Foster cross channel media relations and manage all interviews with Talent
Mentor and train assistants and interns
Project manage all BTL campaigns from strategy development through to fruition
Pitch and deliver 3rd party promotional partners to Paramount for in-store, on pack ATL and BTL activity
Work alongside traditional and digital agencies to develop and execute integrated marketing campaigns
Evaluate campaigns based on agreed success metrics
Responsible for managing BTL budgets across all titles and ensuring excellent ROI
Key Achievements whilst there
First distributor to secure nationwide retail promotion across all Londis stores
Became distributor of choice for St Patrick's Day Festival and facilitated Shrek being given the 'gold' key to Dublin by the Lord Mayor.
One of the first distributors to get their films - Killing Bono and Dictator trending
Fostered very strong network of contacts across all media and promotional partners to yield free media and brand visibiliity From August 2003 to February 2013 (9 years 7 months) Marketing Assistant @ From January 1999 to 2003 (4 years)
University College Dublin From 1990 to 1993 Anna Lavery is skilled in: Marketing, Digital Media, Event Management, Digital Marketing, Marketing Communications, Social Media Marketing, Publicity, Media Relations, Press Releases, Social Networking, Public Relations, Social Media, Film, Event Planning, Entertainment
Looking for a different
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