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Anita Stein

Global Marketing Director for Unified Communications @ AT&T

Global Marketing Director for Unified Communications at AT&T

Reading, United Kingdom

Ranked #993 out of 19,860 for Global Marketing Director for Unified Communications in United States

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Anita Stein's Email Addresses & Phone Numbers

Anita Stein's Work Experience


Global Marketing Director for Unified Communications

September 2007 to Present


European Marketing Director

August 2005 to September 2007

LANDesk Software

European Marketing Manager

August 2002 to April 2005

Anita Stein's Education

Lancaster University

Bsc Marketing

1992 to 1994

Farnborough College of Technology

HND Business & Finance (Placement year at ICL)

1988 to 1992

Bracknell College

1987 to 1989

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Anita Stein's Estimated Salary Range

About Anita Stein's Current Company


Interwise was acquired by AT&T in September 2007. The company is now part of the Unified Communication division within AT&T

Frequently Asked Questions about Anita Stein

What company does Anita Stein work for?

Anita Stein works for AT&T

What is Anita Stein's role at AT&T?

Anita Stein is Global Marketing Director for Unified Communications

What is Anita Stein's personal email address?

Anita Stein's personal email address is an****[email protected]

What is Anita Stein's business email address?

Anita Stein's business email address is a****[email protected]

What is Anita Stein's Phone Number?

Anita Stein's phone +44 ** **** *108

What industry does Anita Stein work in?

Anita Stein works in the Computer Software industry.

About Anita Stein

📖 Summary

• Senior B2B marketing executive with over 25 year of experience in IT and SaaS who has a passion for delivering excellence to the business through innovative and creative global marketing strategies and transformational programs. • Proven ability to work collaboratively with Senior Executives, Sales Teams and Partners to define and align marketing strategy with business objectives, and build and lead teams that successfully deliver results across multiple geographies, for companies at all stages of their organizational development. • Excels at working across organisational silo’s to align resources and drive initiatives to accelerate growth and bring new offerings to market, with measurable contribution to sales pipeline and revenue for software and services. • Excellent interpersonal, teamwork and communication skills; operates at both strategic and tactical levels with a consultative, can-do approach • Consistent over-delivery of marketing metrics e.g. pipeline coverage and contribution, Marketing ROI, budget management • Thought Leadership programs and content for strategic market positioning and game changing business models • Team leadership across dispersed geographies – direct and virtual – combined with significant executive and stakeholder engagement and management. • High level of commercial and business acumen with the energy and enthusiasm to deliver tangible results • Self confident, tenacious, flexible, optimistic and creative team player. Specialties: My role in Global Marketing encompasses many areas of expertise these include: * Closed loop lead generation * Developing marketing strategy, * Marketing Communications, * Product Marketing, * On-line web strategies * Telemarketing campaigns * Global PR, * Brand management, * Channel Marketing, * Vendor negotiation, * Budget ManagementGlobal Marketing Director for Unified Communications @ Interwise was acquired by AT&T in September 2007. The company is now part of the Unified Communication division within AT&T From September 2007 to Present (8 years 4 months) European Marketing Director @ Marketing Strategy: • Develop an EMEA marketing strategy which is tightly aligned with the sales strategies and the regional sales organisations. Marketing Communications: • Set up and managed the public relations agencies within Europe • Develop demand creation / lead generation-oriented marketing communications strategies to build the suspect database and generate qualified appointments with senior level IT people. This is done using multiple ‘touch-points’ with the end user these included – email campaigns, telemarketing, webinars, events, website, paid search, direct mail and on-line marketing. Product Marketing: • Ensure timely, effective and locally appropriate product launches within EMEA. • Maintain a smooth flow of information relating to product placement and pricing. From August 2005 to September 2007 (2 years 2 months) European Marketing Manager @ LANDesk Software offers centralised management and security of desktops, server and mobile devices. My role within LANDesk Software was to manage the pan EMEA marketing team this included the following activities: • Pan EMEA Lead Generation – Created large scale quarterly lead generation campaigns. The campaigns comprised of an innovative direct mail piece, email follow up offering innovative call to actions. All responses were in a 'closed loop' process with telemarketing, goal being to initiate appointments. The outcome was response rates of over 15% ‘A’ leads and an increase in revenue of 25% year on year. • EMEA Public Relations/Analyst relations – Managed the EMEA PR of 6 agencies and managed to get an uplift of PR coverage of 18% YOY • Channel Management– responsible for managing all the channel programs for our ESP (Expert Solution Partners) channel. • Management of the marketing team • Marketing Budget & Strategy for EMEA From August 2002 to April 2005 (2 years 9 months) EMEA Marketing Manager @ Within this role I had overall responsibility for pan EMEA marketing this included the following: • EMEA Channel Management – worked with the LANDesk Channel Partners (ESP’s) to create aggressive but achievable co funded marketing plans which ultimately resulted in greater ROI in our investment and the pipeline increasing by 30% year on year for 2 years. • Public Relations – set up a PR network for LANDesk Software in 10 countries which in turn grew the coverage 25% quarter on quarter, won many prominent industry awards and built the brand awareness of LANDesk. • Demand Generation– Created pan EMEA integrated demand generation campaigns the sole objective being to secure appointments with prospects for our sales team. This activity was so successful that the channel and the sales team saw a huge rise of 30% in their pipeline and ultimately increased the revenue of 20% year on year. From January 2000 to August 2002 (2 years 8 months) EMEA Marketing Manager @ I worked as the European Marketing Manager at Perle Systems, my role had complete responsibility for all pan EMEA marketing activities, this included the following: • Marketing Management – managed a small marketing team throughout EMEA. Developed and implemented the overall annual marketing plan for EMEA, this included annual marketing budgets • Pan EMEA Channel Marketing - regular visits to key distributors/resellers in Europe to help them create successful joint marketing plans. The success of these plans was dependant on a mix of activities including advertising, direct mail, Email, website development and telemarketing. This in turn resulted in a strong sales pipeline for the Perle Systems product line within the channel. • Public Relations – drive EMEA PR within both the IT and channel press to build brand awareness. • Demand Generation – in order to bolster the channel Perle Systems also carried out extensive demand generation campaigns to create leads for the channel From November 1998 to December 1999 (1 year 2 months) European Marketing Executive @ During my time at Nikon UK I worked within their Electronic Imaging Division as a European Marketing Executive, reporting to the Sales and Marketing Director. This fast growing and dynamic division within Nikon is responsible for the successful marketing of digital cameras and film scanners within the European IT and photographic marketplace, my responsibilities included: • Successful Pan-European Advertising - liasing with our agencies I was responsible for the creative and media selection of all the pan-European campaigns from a budget that totalled over £2.5 million in 1998. • Brand Management - successful extension of the Nikon brand into the digital imaging marketplace, by strategically developing the brand portfolio in all above-the-line and below-the-line activities. • Product Management - responsibility for the launch of the first professional and consumer Nikon digital cameras. • Public Relations – working with IT and photographic press to generate successful coverage and ensure we won as many product reviews as possible. From April 1996 to October 1998 (2 years 7 months) Kingston upon Thames, United KingdomMarketing Support Assistant @ Whilst working at Hewlett Packard within the Network Support Team my position comprised of the following: • Customer Loyalty - promoting the services of the Network Support group to existing customers to up sell them to the various products and services the team had to offer • Negotiation - liasing and influencing at all levels, to secure appropriate buy in to achieve project success. • Intranet - developed and implemented an intranet to promote and develop the Network Support team internally From April 1995 to April 1996 (1 year 1 month) Marketing Assistant @ During my HND placement within ICL my role was within the newly established PC Division and included the following tasks: • New product development - Investigate new product development trends within the PC marketplace. • Competitive Analysis - Conduct competitive price analysis • Direct Mail - Co-ordinating a number of direct mail campaigns • Product Launches - Organising new product launches From September 1990 to September 1991 (1 year 1 month) Bsc, Marketing @ Lancaster University From 1992 to 1994 HND, Business & Finance (Placement year at ICL) @ Farnborough College of Technology From 1988 to 1992 Bracknell College From 1987 to 1989 Anita Stein is skilled in: Unified Communications, Telepresence, Audio Conferencing, Virtual Events, Marketing Strategy, Tactical Marketing, International Product Management, Marketing Communications, Demand Generation, Product Management, Product Marketing, Lead Generation, Strategy, Integrated Marketing, Email Marketing

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In a nutshell

Anita Stein's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 8 month(s)

Anita Stein's Willingness to Change Jobs



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