San Francisco Bay Area
Senior Vice President Sales and Marketing @ Ruby Ribbon, Inc. From July 2017 to May 2019 (1 year 11 months) Burlingame, CAHead of Ecommerce @ Caliva From May 2019 to November 2019 (7 months) San Jose, CaliforniaSenior Advisor @ Lilly Lashes From July 2017 to November 2019 (2 years 5 months) Los Angeles, CAMarketing Manager @ Clinique...
Senior Vice President Sales and Marketing @ Ruby Ribbon, Inc. From July 2017 to May 2019 (1 year 11 months) Burlingame, CAHead of Ecommerce @ Caliva From May 2019 to November 2019 (7 months) San Jose, CaliforniaSenior Advisor @ Lilly Lashes From July 2017 to November 2019 (2 years 5 months) Los Angeles, CAMarketing Manager @ Clinique Laboratories LLC Led cross-functional team in developing and launching three new products for Clinique's makeup line. Analyzed retail sales to determine pricing strategies and growth potential for new and existing products. Selected to launch flagship product for fall season, managing its development, pricing and profitability strategy. From August 1998 to July 1999 (1 year) General Manager @ TYRA beauty Full P&L responsibility for the brand as well as management of:- Corporate & Product Strategy- Marketing & Merchandising- Direct Sales Support including programs, events, incentives, rewards, recognition and retention- Finance / Budgeting- Human Resources & CultureLead TYRA Beauty's salesforce through motivation, training and coaching through videos, conference calls and in-person tours across the country. Hired by Tyra Banks as the first employee of the company charged with spearheading the launch of the brand:- Created and finalized the salesforce compensation plan.- Hired positions in Marketing, Field Development, Finance, Human Resources, Product Development, Operations & Creative. - Sourced external partners for other departments including technology, public relations and operations.- Built the direct sales channel launch strategy & timeline. From October 2014 to July 2017 (2 years 10 months) Los Angeles, CAGlobal Vice President of Field Development @ Stella & Dot Responsible for driving the sales strategy and leading the cross-functional implementation for the brand including programs, field training, events, incentives, rewards, product sampling and promotions.Led Stella & Dot's 30,000+ salesforce through motivation, training and coaching through videos, conference calls and in-person tours. Traveled to all markets and conducted training sessions to audiences ranging from small groups to large audiences of over 2,000.Heavily involved in restructuring our Stella & Dot sales compensation plan and spearheaded the rollout.Served as a member of the Executive Team and contributed to Stella & Dot's global business expansion efforts including launching the United Kingdom & France. Assisted in the development of Stella & Dot's two newest brands, KEEP Collective & Ever. From July 2012 to October 2014 (2 years 4 months) San Francisco Bay AreaDirector of Field Operations @ Stella & Dot Reported directly to the CEO and was responsible for leading the sales team that grew from $30 million to $200 million while in this position.Determined sales strategies, incentives and promotions for the field.Worked directly with the sales force; traveling & training at regional events, conducting virtual trainings online or through conference calls and coaching 1:1 the top 20 Executive leaders in the field.Partnered with the Director of Training to create monthly training plans to drive field motivation, engagement and activityManaged Regional Field Managers, Stylist Relations, Field Communications, Recognition & EventsMember of the Management Team and represented the field in all cross-functional strategic and tactical meetings.Hired as a Regional Manager and promoted within 3 months to National Director. From March 2010 to July 2012 (2 years 5 months) San Francisco Bay AreaPresident @ Coastside Mothers' Club Serving as president of non-profit organization with the purpose of providing education, support and socialization for its 300+ membership.Responsibilities include overseeing 32 Board of Directors, managing distribution of funds to the club's programs and contributing articles to monthly newsletter publication. From January 2009 to January 2011 (2 years 1 month) Vice President - Investment Banking @ Bear, Stearns & Co. Inc. Served as a banker from Summer Associate (2000) through VP promotions in the Technology Group.Instrumental in the development and execution of merger, acquisition & advisory transactions as well as equity- and debt-related capital market transactions. Clients ranged from high-grade, multi-billion dollar conglomerates to start-up technology companies both domestically and in Asia. Executed transactions with banking teams from New York, Los Angeles and Hong Kong.Selected to co-lead Investment Banking Full-Time Associate Recruiting. Declined offer due to transfer from New York to San Francisco in April 2004.Selected by TMT's leadership to serve as operating officer for the San Francisco Office. Responsibilities included project management and development for Vice President, Associates & Analysts in the office as well as recruiting and training for full-time and summer programs in San Francisco. From August 2001 to June 2008 (6 years 11 months) Administrator @ Clinique Laboratories LLC Analyzed competitive data for use in annual strategic report. Identified cost reductions for products in development. Collaborated with team to brainstorm new products and promotions. Created and presented marketing presentations for semi-annual national sales meetings. Promoted to Assistant Manager in ten months, ahead of peer group. From October 1997 to August 1998 (11 months) Senior Vice President, Consumer Experience @ LUMINESS General Manager @ Luminess Beauty From November 2019 to April 2020 (6 months)
Ruby Ribbon, Inc.
Senior Vice President Sales and Marketing
July 2017 to May 2019
Burlingame, CA
Caliva
Head of Ecommerce
May 2019 to November 2019
San Jose, California
Lilly Lashes
Senior Advisor
July 2017 to November 2019
Los Angeles, CA
Clinique Laboratories LLC
Marketing Manager
August 1998 to July 1999
TYRA beauty
General Manager
October 2014 to July 2017
Los Angeles, CA
Stella & Dot
Global Vice President of Field Development
July 2012 to October 2014
San Francisco Bay Area
Stella & Dot
Director of Field Operations
March 2010 to July 2012
San Francisco Bay Area
Coastside Mothers' Club
President
January 2009 to January 2011
Bear, Stearns & Co. Inc.
Vice President - Investment Banking
August 2001 to June 2008
Clinique Laboratories LLC
Administrator
October 1997 to August 1998
LUMINESS
Senior Vice President, Consumer Experience
Luminess Beauty
General Manager
November 2019 to April 2020
Cranbrook Kingswood
High School
1988 to 1991
Harvard Business School Executive Education
Aligning Strategy & Sales
2014 to 2014
Vassar College
BA, History
1991 to 1995
University of Michigan - Stephen M. Ross School of Business
MBA, Finance
1999 to 2001
What company does Anita Vora Krpata work for?
Anita Vora Krpata works for Ruby Ribbon, Inc.
What is Anita Vora Krpata's role at Ruby Ribbon, Inc.?
Anita Vora Krpata is Senior Vice President Sales and Marketing
What industry does Anita Vora Krpata work in?
Anita Vora Krpata works in the Apparel & Fashion industry.
Who are Anita Vora Krpata's colleagues?
Anita Vora Krpata's colleagues are Mary MBA, Diane Freeman, and Elaine Johnson
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