Senior Digital / Performance Marketing professional. Industry experience in Banking / Finance, Classifieds & Education
Wollstonecraft, New South Wales, Australia
July 2014 to Present
Comparison House JLT (Souqalmal.com)
Head of Marketing
November 2013 to May 2014
E-Business & Acquisitions Manager
June 2011 to November 2013
People Interactive I Pvt Ltd
Group Manager & Head - Search Marketing & Digital Media
March 2006 to April 2011
Guest Lecturer / Trainer - Digital Marketing
February 2010 to January 2011
June 2005 to July 2005
All Serve India Pvt. Ltd
December 2003 to July 2004
What company does Anish Sapra work for?
Anish Sapra works for Algorhythmx
What is Anish Sapra's role at Algorhythmx?
Anish Sapra is CEO
What industry does Anish Sapra work in?
Anish Sapra works in the Marketing and Advertising industry.
Self-motivated, energetic and experienced digital marketing professional with an aptitude for constant learning and growth, seeking fresh challenges in new markets and start up ventures. APERCU: o Skilled professional in all forms of Digital Marketing – Search, Display, Affiliate, Email, Social Media, Digital Analytics and Ad operations. o Social Media Management and Marketing professional, with expertise in community management and social media promotion. o Proven expertise in working with start-ups, especially handling successful acquisition programs of products or services in new and existing markets. o Proven track record of working with cross functional, cross cultural groups along with efficient management of teams whose members are spread across a wide geographical area, leading them to achieve their key goals through consistent coaching and mentoring. Core Competencies: o Strong communication, interpersonal and organizing skills matched with the ability to manage stress, people and time effectively. o Self-starter with an ability to multi task and prioritize projects which are time critical, with a proven track record of on time delivery. o Demonstrated excellence in working within matrix organizations and in cross functional teams - managing expectations and short turnaround times.CEO @ Full Service Digital Marketing and Communication agency, serving an ever growing roster of blue chip companies. From July 2014 to Present (1 year 6 months) Head of Marketing @ Marketing Strategy o Plan, strategize and execute Online Marketing plan for Souqalmal.com’s brand awareness and lead generation o Core focus areas: • Brand Positioning “Compare” • ROI / Performance driven (Traffic & Leads) • B2B Sales and traffic monetization (Ad operations) o Agency recruitment on performance metrics and at par industry average for SEO & SEM o Creative strategy and implementation o In-house social media activation to drive brand engagement and positioning o Customer lifecycle product enhancements to generate incremental leads inflow Offline Media o Competitive radio ad spot buying and in-house execution, to ensure ROI on limited budgets From November 2013 to May 2014 (7 months) E-Business & Acquisitions Manager @ Digital Acquisitions – Personal Loans & Credit Cards o Recommend, evolve & ensure implementation of channel strategy for achieving goals o Ensure delivery of channel performance goals set by leadership. (Bookings, Penetration & ROI) o Develop, manage, and leverage product propositions for digital specifically, to gain incremental resources for executing campaign management tasks and/or driving incremental value through insights, testing, or research o Brand custodian responsible for making sure that communication/design for each campaign adheres to the global brand guidelines. Also responsible for ensuring that all campaigns and promotions are legally compliant o Responsible for developing and sharing brand’s online performance reports and the best practices adopted for successful campaigns with the leadership of regional (EMEA) and global marketing teams Agency Management – Media Buying & Creative o Recruitment of New Agency aligned with business goals and performance payment model o Routine task management, innovation, reporting, campaign planning and execution o Regular MIS Update and business intelligence executions Digital Partnerships o Identifying potential digital publishers and negotiations o Direct / Tactical media buys on leading online publishers o Relationship management and Executing media campaigns o Product propositions / promotions aligned to media’s audience Social Media o Initiated Citibank UAE - Facebook page (Social Media Channel) o Maintain channel positioning, brand guidelines, customer connect and community building o Campaign strategizing for Social media as a separate channel for acquisitions o Viral Campaign executions on Social Media – Acquisitions and Usage From June 2011 to November 2013 (2 years 6 months) Group Manager & Head - Search Marketing & Digital Media @ Group Manager - Search Marketing & Online Media Analytics for all brands owned by People Interactive (Shaadi.com, Makaan.com, Fropper.com & Astrolife.com). Key Responsibilities: •Ensure delivery of channel performance goals set by leadership. •Recommend, evolve & ensure implementation of channel strategy for achieving goals. •Recommend & develop business requirements for People Interactive proprietary paid search management platform, such that the platform is capable of automating routine tasks & streamlining workflow. •Lead and develop a team of direct reports, such that they are aware of career path options at People Interactive. and acquire the skills necessary to pursue those options. •Manage customer / business head relationships; deliver periodic performance & project updates. •Develop, manage, and leverage vendor relationships, such as the Search Engine teams, to gain incremental resources for executing campaign management tasks and/or driving incremental value through insights, testing, or research. •Execute cross-functionality with internal partners to deepen SEM's ability to send customers to the best pages optimized for conversion & measure SEM's success through tracking tools, as well as financially. •Develop & drive testing, such as A/B or multivariate tests, for key SEM performance levers, such as ad copy or description and landing pages. •Execute tactical campaign management operations. •Media strategizing, planning and buying on CPM, CPC and CPL models. •Relationship management with all major online media publishers and ad networks across verticals (search and display). •Renewal Marketing - Identifying and developing on site marketing tools to push premium members to renew subscription post expiry. • Domain Management - Identifying, negotiating, purchasing and developing domains. • Satellite Sites - Strategizing & Creation of Multiple static Micro sites From March 2006 to April 2011 (5 years 2 months) Guest Lecturer / Trainer - Digital Marketing @ Guest trainer cum lecturer at Learning Catalyst - Digital Marketing. From February 2010 to January 2011 (1 year) Intern @ Projects Handled · Affiliate Marketing (Pay for Performance Advertising) · Blogs · Online Classified Advertising · Online Copyright Issues · Domain Purchase · ID verification Vendors From June 2005 to July 2005 (2 months) Quality Analyst @ ·Handled Conference Calls with Clients in reference to any change or clarification in the product or company’s terms and conditions. ·Generation of Weekly reports in respect to quality parameters and conversion ratios. ·Integrating Quality parameters to be covered by an Agent in sales and non sales calls in an Excel format From December 2003 to July 2004 (8 months) MA, Journalism and Mass Communication @ Amity School of Mass Communication From 2004 to 2006 BA Eng (Hons), English @ Ram Lal Anand (M), Delhi University From 2000 to 2003 SSC, Commerce @ Mount Carmel School From 1990 to 2000 Anish Sapra is skilled in: E-commerce, Online Marketing, Social Media Marketing, Digital Marketing, Digital Media, Product Marketing, Affiliate Marketing, SEM, PPC, Online Advertising, Web Analytics, Analytics, Facebook, Digital Strategy, Social Media
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 7 month(s)
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