Proven leader that drives results across marketing and retail strategy based on a wide range of experiences across disciplines. Maintains a laser focus on the customer and their needs. Reliably drives development of business strategies, owning accountability through execution. Applies analytical rigor to create top line growth with strong return on the investment. Creates long-term value for the organization by driving customer acquisition efforts. Valued business executive that has been asked to take on a variety of change-management leadership roles realizing success in each role. Respected leader of high performing teams that drive innovation, change and strong volume growth. Drives most successful customer acquisition efforts across the company. Specialties: Marketing strategy, branding and identity, marketing analytics, business strategy development and planning, operations, cross-functional leadership, consumer insights through quantitative and qualitative research, financial analysis and management

VP Marketing for Nordstrom Rack @ Responsible for driving marketing efforts in support of the $3B Nordstrom Rack business. Lead brand strategy for the Nordstrom Rack brand. Drive integration of marketing across the online and store-focused marketing efforts. Lead in-store visual merchandising and environmental design. Core leader on both Marketing leadership and Rack Business leadership teams. From December 2013 to Present (2 years 1 month) greater seattle areaDirector of Marketing Finance and Strategic Planning @ - Strategic right-hand of the CMO in strategic planning, budgeting and driving strong results across all marketing efforts. - Built the strategic planning function within marketing; leading strategic planning efforts for marketing that ladder to corporate priorities; inclusive of development of the 3 year strategic roadmap, annual resource allocation, developing and driving new integrated processes across functional areas and all executive communication - Responsible for the management of the Marketing budget and supporting team for all Nordstrom businesses - Developing new teams and functions in support of a data-driven decision making culture: --Marketing Analytics function and team to drive deeper insights into our key marketing activities, optimal allocation of resources, a business review process, reporting to teams and ultimately strong accountability to success metrics for the entire marketing organization. --Test and Learn function and team that supports all marketing in-store and online tests, spurring innovation from testing of new ideas, as well as optimization of current activities. From March 2012 to Present (3 years 10 months) Greater Seattle AreaDirector, Strategy @ Responsible for developing and implementing annual top line growth strategies for the company’s largest division - Women’s Apparel. - Led development of targeted customer and merchandising strategies across each of the departments within the division, driving improved overall annual top line growth - Led initiative that tested a new way to shop for the division - yielding a key input into the redesign of the Nordstrom store experience -Developed a strategic plan for a lagging department that drove a $60 million dollar increase in comp sales, turning around the declining sales of the prior three years Led large leadership groups through cross-functional work streams that developed and executed on key growth priorities Drove communications with the Executive team From March 2009 to April 2012 (3 years 2 months) Director of Consumer Insights @ Drove consumer strategy development for the Teen, Cosmetics, Handbags, and Accessories divisions, representing approximately $3 billion in revenues. Managed and facilitated qualitative, quantitative and in-depth internal data-mining analyses From January 2007 to March 2009 (2 years 3 months) Strategy Manager, Nordstrom Product Group @ Supported the full portfolio of private label brands, including brand positioning, brand name and label development, and customer strategy work. Supported strategic planning - including competitor analyses, market analysis to identify new product/brand opportunities, product launch support, pricing analyses, and development of the division's 3-year plan. From 2004 to 2007 (3 years) Associate Brand Manager, Renaissance Hotels @ Developed brand repositioning with brand EVP and implemented operational strategies. --Integrated customer knowledge, competitor insights and business knowledge into business strategies to drive brand repositioning. --Led cross-functional teams that developed and drove marketing plans, service programs and new product launches within the hotel. --Drove product development for in-room products, including package development, copywriting of collateral, managing budgets and coordinating product launches. --Analyzed brand performance, maintained competitive insights, synthesized analyses and provided recommendations for business optimization within the brand repositioning. From 1999 to 2002 (3 years) Senior Analyst @ Developed competitive pricing strategies for multinational clients; inclusive of thorough industry and competitive in-depth research, P&L analysis, comprehensive reporting and executive presentations to Fortune 100 company executives. From October 1996 to July 1998 (1 year 10 months) Washington D.C. Metro AreaBusiness Development, Marketing and Investor Relations Manager @ Led generation of $7 million through five DPO common stock offerings. Created and led five marketing campaigns in support of the direct public offerings to finance the business. --Developed marketing plans, including the direct mail collateral and print/radio promotions; measured and responded to ad effectiveness; managed marketing funds. --Key contributor to business plan development for four new microbreweries. --Hired and supervised investor relations and marketing staff. From June 1994 to September 1996 (2 years 4 months) Portland, Oregon Area

MBA, Strategy and Marketing @ University of Maryland - Robert H. Smith School of Business From 1998 to 2000 BA, Business Economics, Spanish @ Willamette University From 1990 to 1994 Business, Spanish @ Universidad de las Américas, A.C. From 1993 to 1993 Angie Snyder is skilled in: Business Strategy, Business Growth, Customer Experience, Strategic Leadership, Cross-functional Team Leadership, Retail Industry, Fashion Retail, Marketing Strategy, Market Research, Management Consulting, Brand Development, Brand Management, Competitive Intelligence, Research and Analysis, Business Case