Angelica Bass's Email Addresses & Phone Numbers

Regional Marketing & PR Manager @ • Manage all marketing efforts to build brand awareness & drive revenue to restaurants. Evaluate & execute on advertising opportunities. • Work with PR agency & restaurant management teams to develop & execute marketing & PR initiatives within budget & in adherence with brand standards. • Responsible for the creation &...

Regional Marketing & PR Manager @ • Manage all marketing efforts to build brand awareness & drive revenue to restaurants. Evaluate & execute on advertising opportunities. • Work with PR agency & restaurant management teams to develop & execute marketing & PR initiatives within budget & in adherence with brand standards. • Responsible for the creation & execution of marketing calendars, including culinary events. • Oversee production & creative design of all marketing related materials: advertisements, store signage, menus, promotional flyers, digital ads, web content, email communications, etc. • Leverage existing partnerships & develop new relationships in order to optimize integration & broaden brand footprint. Identify, negotiate & execute strategic partnerships locally. • Evaluate & prepare summary reports of ongoing marketing initiatives. Responsible for gathering feedback from stakeholders to adjust as needed to improve process in the future. From December 2014 to Present (9 months) Marketing Supervisor @ • Develops/ implements strategic, local marketing plans to generate operating income. Presents both local and national plans for large groups to gain buy-in and grow the business. • Engages franchising partners, local agencies, and internal staff and to influence strategic vision of advertising, operations, product development and community engagement. • Successfully functions as the lead for retail merchandising & App activation. Developed strategy for the local App from inception, yielding positive results, when compared to other markets. • Leads the ethnic and millennial focused business inclusive of local market activations, local App implementation, social media presence and McDonald’s After Midnight Initiative. • Oversees the development and execution of local creative (TV, radio, outdoor, print, digital and restaurant merchandising) to ensure it’s in accordance with national brand standards. • Performs as a marketing consultant for Operators by utilizing data analysis abilities to tailor & develop programs that address consumer-focused needs states. From March 2013 to December 2014 (1 year 10 months) Washington D.C. Metro AreaMarketing Specialist @ • Collected/analyzed marketing/financial data for interpretation into new business approaches. • Developed & delivered presentations and/or documents for executive management, internal staff & external partners to gain buy in on the proposed strategy and media plan. • Managed ad-hoc projects & special events nationally & regionally. • Solely responsible for having improved supply chain metrics/communications process by +56%. • Functioned as the marketing lead on new product deployments & test initiatives that involving the training of 55+ consultants quarterly, to ensure seamless integration. From March 2012 to March 2013 (1 year 1 month) Washington D.C. Metro AreaCommunications & Consumer Business Insights Intern @ • Gathered data from internal and external sources to communicate results via email and presentations support business needs. • Analyzed sales, transaction, and product mix via various financial, statistical, and trending techniques for inclusion in presentations. Successfully spearheaded division publication and received national recognition. From June 2011 to August 2011 (3 months) Greater Philadelphia AreaIntern, Consumer Products @ • Worked in tandem with VP Consumer Products/ Marketing to attain licensing partners to generate revenue/royalties via contractual negotiation. • Generated budget/forecast reports for accounts totaling over $300K that determined goals. • Assembled strategic 360° packages, using Nielsen data, for business acquisition proposals. Significant media and production exposure for Latin American based business. From January 2011 to May 2011 (5 months) Patient Care Assistant/ Marketing Education Intern @ • Generated benchmarking methodologies to access data derived from Microsoft Excel data inputs. • Thoroughly analyzed critical data in Excel to generate data about effectiveness of programming. • Acted as spearhead for ongoing and multifunctional newsletter, Voices of Rehab. • Cooperatively worked with nursing team to deliver exceptional therapeutic treatment to patients. • Effectively interfaced with nursing/therapy team to communicate development of patients. From March 2009 to December 2010 (1 year 10 months) Gainesville, Florida AreaResearch Assistant @ • Worked with a diverse team to conduct research, analyze data, and systemically organize data for inclusion in national publication, Eta Sigma Gamma Journal for retrieval in publishing purposes. From April 2009 to May 2010 (1 year 2 months) Gainesville, Florida AreaCustomer Service Associate @ • Independently managed service desk while providing service with sales, inquiries and orders. • Effectively consulted with employees to fulfill client order and service needs. From May 2008 to April 2009 (1 year) Gainesville, Florida AreaMasters of Business Administration, Management @ University of Florida - Warrington College Of Business From 2010 to 2011 Bachelor, Health Education @ University of Florida From 2006 to 2010 Angelica Bass is skilled in: Data Analysis, Forecasting, Budgets, Social Media, Event Planning, PowerPoint, Microsoft Office, Marketing Research, Market Research, Microsoft Excel, Public Speaking, Customer Service, Microsoft Word, Research, Spanish, Leadership, Outlook, Access, Strategic Planning, Market Analysis, Time Management