Andy Lapp's Email

Results-driven Director of Product Marketing with over 20 years of experience focused on driving revenue through new sales, cross sales and client retention. A team leader working directly with the senior leadership team on product strategy, solutions integration and messaging. Proven track record defining marketing plans, managing budgets, collateral creation and design, innovative sales tools, lead generation campaigns, cultivating deep relationships with clients at all levels, and planning and executing CEO thought leadership events. Qualifications & Expertise: Strategic Planning and Execution | Budget Management | Product Launch and Market Positioning | Staff Development and Leadership | Event Planning and Execution | Lead Generation | Author Thought Leadership Articles | Presenter at Industry Tradeshows and Events | Product Management | Lead Cross-Functional Teams | Market Research & Competitive Analysis | Vendor Relationship Management | Client Retention Programs | Fraud Management I Cloud Solutions I Brand Awareness

Marketing Director - Product Strategy @ From July 2015 to Present (6 months) Director of Product Marketing @ •Manage a team of 5 highly-productive Product Marketing Managers and Specialists for the Enterprise Core, Channel, Self-Service and Payments Solutions •Manage an annual marketing budget of $4 million •Responsible for strategic Marketing Plan with emphasis on new sales, cross-sales and client retention •Own the creation and execution of all external marketing communications such as press releases, advertisements, eblasts, and solution videos for the Enterprise Core, Channel, Self-Service and Payments solutions •Work directly with the senior vice president of sales on new sales, cross-sales and client retention initiatives •Oversee more than 20 annual product-lead campaigns for all Enterprise Core, Channel, Self Service and Payment solutions, successfully generating 100’s of leads and 10+ million in revenue •Manage several partner, private-label marketing programs, generating more than $5 million in annual revenue •Created the annual D+H Executive Perspectives event to promote C-level engagement; growing attendance by 20% year over year •Conceptualized and produced innovative sales tools such as video testimonials, solution integration and competitive matrix documents •Participate in interviews and demonstrations for industry research and consulting firms for D+H product positioning within published product analysis reports •Lead the planning, creation and execution of more than 180 sessions for the D+H annual Client Conference •Built the Cavion User Group; consisting of 550 plus client members •Authored several “Our Perspectives” thought leadership articles for the D+H website and trade publications such as Credit Union Journal, Credit Union Times and American Banker. •Successful management of more than 36 regional annual user meetings, generating more than $8 million in revenue •Work with D+H product management and sales leadership to facilitate end-of-life, as well as new product launch •Conceptualized, planned and launched the D+H Marketing Kit website From 2005 to 2015 (10 years) Director of Marketing @ •Owned the coordination, planning and execution of the annual Client Conference •Established policies and procedures on all new product launches •Re-launched new Rewards program and signed up an additional 30 percent of client base within one month •Drafted and released first department policies and procedures manual •Launched national marketing campaign to over 20,000 financial institutions nationwide; generated 25 percent increase in new sales leads •Conducted market research studies, including client and non-client surveys, industry discussions group and focus group studies •Cultivated new media contracts and authored numerous articles for trade publications. •Created and designed new corporate marketing collateral in house that cut printing costs by 40% From 2003 to 2005 (2 years) Orlando, Florida AreaMarketing Specialist @ • Managed marketing programs, promotions, new product placement, and training of sales associates on all product lines within all stores in assigned territory From 2002 to 2003 (1 year) Orlando, Florida AreaProgram Manager @ •Managed and executed client programs to ensure the integrity of the program. Supervised program staff of up to 100 personnel. •Developed excellent relationships with clients and vendors to ensure program execution and success •Revised and finalized all program budgets From 2001 to 2002 (1 year) Orlando, Florida AreaPartnership Marketing Manager @ •Managed and supported partnership marketing for major clients with annual billing of $44.4 million •Created a partnership newsletter and increased sales participation by 40 percent •Authored numerous articles on DSL and Incentive Plan for association trade publications •Developed and implemented an exclusive 5 percent discount for all national Retail Federation members on the new Incentive Plan Long Distance Program •Planned and executed an NRF.com tradeshow and special event for the NAM board of directors meeting to introduce a new partnership with all 14,000 members of NAM From 1999 to 2000 (1 year) Product Manager @ •Managed IVR and toll-free services generating $3 million annual revenue •Achieved 50 percent growth in IVR Services within six months of re-launch •Authored Intranet product reference material for external and internal websites, and updated information for sales personnel •Redesigned the IVR application forms to reduce cycle time by 15 days •Hosted IVR training sessions to reintroduce the IVR product and its features and benefits to the national sales force •Successfully managed the project to launch the new toll-free prefixes 855/866 From 1998 to 1999 (1 year) Rochester, New York AreaPricing Coordinator @ From 1994 to 1999 (5 years) Rochester, New York AreaSales Representative @ From 1992 to 1994 (2 years) Rochester, New York Area

Bachelor's degree in Political Science @ Saint Bonaventure University From 1988 to 1992 Andy Lapp is skilled in: Lead Generation, Product Management, Product Marketing, SaaS, Salesforce.com, Enterprise Software, Management, Strategic Partnerships, Banking, Product Lifecycle Management, Solution Selling, Cross-functional Team Leadership, Process Improvement, Sales Management, Strategy