I'm a digital marketer with 12 years of marketing experience and a record of driving outstanding revenue growth. I oversee customer acquisition and retention at Blurb, a company that helps people create, publish and sell the books they've always dreamed of but never thought they could make. Previously, I ran all digital advertising and search marketing for Sephora and managed the Search Engine Optimization (SEO) programs at Williams-Sonoma and Symantec. I have a reputation for building strong relationships with internal partners (analytics, merchandising, site content, product, developers, etc.) and external partners (agencies, search engines, software/data providers) to identify opportunities, overcome obstacles, improve processes and drive maximum revenue.

Senior Director, Customer Acquisition and Retention @ I oversee an awesome and talented team responsible for global acquisition and retention marketing channels, including email, affiliates, display, paid search, SEO, paid social, video advertising, mobile advertising, influencer marketing, print media and CRM/loyalty. From October 2015 to Present (3 months) Director, Digital Advertising & Search Marketing @ • Directed Digital Advertising and Search Marketing for Sephora, the visionary beauty-retail concept of Louis-Vuitton Moët Hennessy (LVMH). • Oversaw display, paid search and natural search (SEO) channels, including retargeting, prospecting, social advertising, mobile advertising and video advertising From March 2015 to September 2015 (7 months) Director, Search Marketing @ • Oversaw Sephora's Natural Search (SEO) and Paid Search (PPC) channels -- SEO: Doubled revenue in two years (+96% from 2012 to 2014;) now ranking on page 1 of Google SERPs for 80% of all targeted keywords with 65% in positions 1-3 -- Paid Search: Improved return on ad spend, increased testing and modified investment strategy to pursue growth opportunities (e.g. mobile, PLAs, measuring offline impact of online advertising) From April 2014 to March 2015 (1 year) Senior Manager, SEO @ • As Sephora’s first full-time SEO hire, established a world-class SEO program in one year • Built an in-house team with a passion for results, collaboration, education and creating the best possible user experience • Implemented a customer-first approach to SEO; zero link building and unwavering compliance with webmaster guidelines... the right way! • Drove +41% YOY revenue growth in 2013; +38% YOY in 2014 From April 2013 to April 2014 (1 year 1 month) Manager, Online Optimization (Global SEO) @ • Owned the global Search Engine Optimization (SEO) strategy for Symantec.com • Directed SEO strategy for an array of challenging web projects • Advocated for SEO across the company • Trained stakeholders on organic search to ensure search stayed at top-of-mind for any team impacting Symantec.com From April 2011 to April 2013 (2 years 1 month) Search Engine Optimization (SEO) Specialist @ • As in-house SEO Specialist, managed organic search strategy for PotteryBarn.com, Williams-Sonoma.com, WestElm.com, PBteen.com, PotteryBarnKids.com and WSHome.com • Implemented on-page optimizations for thousands of eCommerce pages and developed, tested and executed high-impact internal and external linking strategies • Conducted extensive SEO analysis to identify opportunities for improvement • Educated stakeholders on SEO, working closely with site managers, web team, IT, brand marketing, PR, et. al. From September 2009 to April 2011 (1 year 8 months) Founder / Digital Marketing Consultant @ • Consulted in the areas of SEO, web analytics & conversion optimization From August 2008 to April 2011 (2 years 9 months) Search Marketing and Business Development Manager @ From May 2008 to April 2009 (1 year) Marketing Manager @ • Managing two employees, led strategy and execution for all marketing activities From April 2007 to May 2008 (1 year 2 months) Marketing & Education Coordinator @ From February 2005 to March 2007 (2 years 2 months) Marketing Coordinator @ From August 2003 to February 2005 (1 year 7 months)

Bachelor’s Degree, English @ Southern Connecticut State University Andrew Lennon is skilled in: SEO, Web Analytics, E-commerce, SEM, Digital Marketing, Online Marketing, Marketing Strategy, Content Strategy, Organic Search, Marketing, Conversion Optimization, Strategy, Product Marketing, PPC, Google Analytics