I am a seasoned Senior User Experience Designer (UX), User Interface Designer (UI), Interaction Designer (ID) and Information Architect (IA), with over 15 years of experience in the design of web sites, software-as-a-service and workstation applications, and primarily in ecommerce. I have formal design training in Architecture (sketching, drawing, 2D and 3D design, color theory, modeling, wayfinding, cognitive ergonomics and other aspects of human-factors design) and extensive work experience with User-centered Design, Information Architecture, Usability & Human-Computer Interaction (HCI) and the Lean UX, Agile Development and UML/Rational Unified Processes. I am skilled in visual, verbal and written communication, market requirements gathering, user research, user persona development, task modeling, information architecture analysis, and usability testing. I am proficient with Visio, Omnigraffle, Axure and the Adobe Creative Suite (esp. Photoshop, Illustrator, InDesign, Dreamweaver, and Acrobat Pro), to produce flow diagrams, clickable wireframes and high fidelity visual mockups. I can prototype (HTML5, CSS3, DHTML, Bootstrap, WordPress, Axure, Acrobat Pro) and can read code (Ajax (JavaScript and XML), JQuery, PHP, SQL, Java, C ++) and work effectively with developers in collaboration with project managers and product/marketing managers to reconcile ideal UX designs with the realities of creating, selling and maintaining software. In addition to my ability as an individual contributor, I have experience managing a small team of designers, and mentoring junior designers. I have a Master’s degree in Environmental Management and 8 years of work experience in this field. I am a US Green Building Council LEED Accredited Professional. I’m interested in “green” UX solutions that support the sustainability of real places. Access to my secure online UX Design Portfolio at http://tritonic.com/andrew-lawton-ux-portfolio/index.html is available upon request

Sr. User Experience (UX) / User Interface (UI) Designer @ • Led validation and redesign of ecommerce application project intended to provide customers of this construction connector manufacturing company with web access to 38,000 SKUs. • Analyzed pre-existing prototypes and interviewed Sales/Customer Support Management and Staff to validate the project’s business case. • Created project presentations that refocused design and development on a solution that galvanized the support of project partners from Corporate Leadership, Sales/Customer Support, Marketing, Digital Design, Development and IT/MIS. • Created user personas and stories, use case scenarios, task flows, design sketches, web wireframes and redlined visual design comps. • Collaborated with design and development team to rapidly accelerate the project forward for a Q1 2015 release. From April 2014 to March 2015 (1 year) Sr. User Experience Designer (independent consultant) @ Used Axure and Photoshop to build clickable wireframe prototypes for page templates based on a review of marketing documents, existing designs and direct feedback from the client. Edited interactive scripts and dynamic panels in Axure to control the interactive behavior of the wireframes. Laid out tabular information and created new benefits-focused platform offering pages. Collaborated with Content Strategists, UX Designers, Visual Designers and Project Managers to deliver these templates as part of the delivery of website upgrades. Client domains included software security (imperva.com) and energy efficiency (energyupgradeca.org) From January 2014 to March 2014 (3 months) Senior UX Designer / Visual Designer (consultant) - User Experience – Mobile, Web & Desktop Apps @ ·Collaborated with project partners (product and project managers, front-end and back-end development engineers, and UX Design Team) within an Agile development process, to create design specifications (e.g. wireframe diagrams, interaction flow wireframes, high-fidelity visual mockups, etc.) in support of ACE - Schwab’s company-wide Financial Services Case Management desktop application used by every employee responsible for customer-facing financial transactions - built on the Pegasystems PRPC Business Process Management application. ·Performed extensive usability testing and analysis of ACE v 0.2. Wrote Usability Report. ·First version of ACE (v 0.2) launched in November 2012. Version 1.0 launched in May 2013 From May 2012 to April 2013 (1 year) Senior UX Designer / Information Architect (consultant) @ Collaborated with project partners (product and marketing managers, visual designers, content strategists, front-end and back-end development engineers, usability researchers) to develop design specifications in support of V.me - Visa’s Internet payment solution. (e.g. site maps, web page wireframe diagrams, taskflow diagrams, high-fidelity visual mockups, etc.). Service launched in November, 2011. http://www.v.me Performed extensive competitive analysis of mobile User Experience task flow for ecommerce enrollment and shopping cart checkout Served as Lead UX Designer for an ecommerce application development console, hosted on the Visa Development Center. Launched 04/16/12 https://developer.visa.com/ From October 2011 to March 2012 (6 months) Senior User Experience (UX) Designer, Interaction Designer and Information Architect (consultant) @ In support of the largest merger in banking history (Wells Fargo and Wachovia), I collaborated with project partners (content strategists, visual designers, SEO and accessibility specialists, product and marketing managers, front-end and back-end development engineers, legal staff & executives) to develop specifications and other design assets in support of Wells Fargo’s website (e.g. customer user personas, use case scenarios, site maps, web page wireframe diagrams, taskflow diagrams, high-fidelity visual mockups, etc.) Projects included: • Redesign of Wells Fargo’s Private Bank website; the official website for the world’s fourth largest global private bank, with over $1.218 trillion in assets under management. http://www.wellsfargo.com/theprivatebank I led the competitive analysis, customer user persona development and customer-centered interaction design (user stories, site maps, wireframes, and accessibility analysis) for this project. • Update of the Home Equity Rate and Payment Calculator: (use cases, flow diagrams, mockups ) http://www.wellsfargo.com/equity/tools/rate_calc From February 2010 to June 2011 (1 year 5 months) Corporate Social Responsibility Consultant and Writer - Corporate Communications Division @ I was the lead sustainability consultant for the creation of Union Bank's 2007 and 2008 Corporate Sustainability Reports. As part of the Corporate Communications Division, I conducted internal review of the Bank’s experience with sustainability in its internal operations, as well as its SRI strategy, community development finance activities, philanthropy, public finance and commercial real estate and business finance. In addition to the CSR Report, my writings were published on the company's internal and external website and their "Connections" print magazine publication. From May 2008 to June 2009 (1 year 2 months) Sustainable Design Technical Consultant @ I launched Autodesk’s Sustainable Design Consulting Services for their top-tier Building Information Modeling (Revit & 3D Studio Max) customers. US and International customers and partners included the US Green Building Council, Gensler, HOK Architects, Hines Interests Ltd., and Disney Imagineering. I collaborated with Industry Strategy, Product Development, Marketing, and Educational teams to deliver Sustainable Design solutions. I applied an Information Architecture methodology to provide Autodesk customers with Sustainable Design Technology Integration services, with special emphasis on USGBC LEED Certification projects. I also edited and wrote updates for the first and third publication of lecture notes for Autodesk’s Sustainable Design curriculum; a seven-chapter instructor’s guide for post-secondary architecture and engineering teachers and students distributed for free to over 600,000 members of the Autodesk Student Engineering and Design Community. From May 2006 to March 2008 (1 year 11 months) Information Architect - Platform Technology Division @ Designed an AutoCAD contextual information retrieval solution using structured vocabulary taxonomies. From July 2005 to February 2006 (8 months) Chair - Environment and Natural Resources Member led Forum @ I led the premier environmental public affairs forum in the United States for over four years. I planned, publicized, coordinated, and moderated 40 public affairs events with world-renowned speakers, attended by several thousand people, with many programs broadcast on Public Radio. From January 2002 to July 2005 (3 years 7 months) Senior Sustainable Design and Sustainability Consultant @ Sustainable Design and Sustainability Consulting. Clean Technology Integration. USGBC LEED Accredited. Green Architecture, Sustainable Design Visualization and Curriculum Development and Sustainable Design Training. Clients have included The Rocky Mountain Institute (RMI), Sustainable Conservation, The Santa Cruz Transportation Management Association, The Cleantech Venture Forum, the Energy Conservation Finance Institute and Foresight Energy. Projects made use of my skills in Content Strategy, User Centered Interactive Project Management, Information Architecture, Web Design and Development, Marketing Strategy, and Technology Integration From February 1997 to July 2005 (8 years 6 months) Information Architect @ I applied Information Architecture and Usability methodologies to analyze and propose changes to Visa International’s Insite intranet and Aramark, Inc.'s public facing e-commerce website From April 2005 to May 2005 (2 months) Information Architect @ I led the Information Architecture analysis and design for the redesign and feature upgrade to Providian Financial Corp’s (now owned by Chase) customer On-Line Account management (OLA) website, their public website (http://www.providian.com ) and their call center websites. Immediate results for the OLA project were measurably increased site usage and longer site usage times resulting in an additional $1 million per week in revenue. I established Rational Unified Process in the Interactive Design Unit. Created and updated use cases, wireframes, taskflow diagrams, site maps, and other graphical and text-based design specifications, primarily with Visio. Collaborated with designers and writers. From September 2004 to April 2005 (8 months) Web Designer/Developer and Consulting Vice President of Strategy and Marketing @ I analyzed web site usage statistics, search engine optimization (SEO) & pay-per click advertising campaign. I published a monthly email newsletter. Efforts contributed to the raising of $40 million in new assets under management. I designed and built an affiliate web site: using Photoshop, CGI, JavaScript, HTML From May 2003 to May 2004 (1 year 1 month) Producer/Interaction Designer/ Information Architect @ I collaborated with Executive, Product Management, Marketing Communications and Sales staff to perform web service market requirements analyses, use case designs, user interaction/interface design, usability research, engineering specifications, publishing of web content and development of printed sales/training collateral.I recruited and managed a staff of 5 web designers, and collaborated with visual designers, copywriters, middleware and database and QA engineers to create information architecture, development prototypes and functional specs, component designs, object models, database schemas, customer user personas and use case scenario-based test plans for dynamic web application service. Extensive use of Fireworks. From April 2000 to January 2001 (10 months) Mobile GUI Developer/Interaction Designer @ Designed GUI for Openwaves’s SDK (a cellular phone-based web browsing emulation tool), in support of major OEM wireless technology hardware partners (Qualcomm, Siemens, Ericsson, ATT/Mitsubishi) From March 2000 to May 2000 (3 months) Web Designer/Developer @ I created interaction design, visual design and built front end user interface for a secure extranet Web site for Sun’s Java OEM licensees, (including IBM, Motorola, Nokia, and Apple). Developed functional spec for back-end service. (Oracle, Java Server, JSP, HTML). I collaborated with Licensee Engineering and Marketing Staff to analyze and productize Sun's Java Source Code, and to drive requirements gathering for secure extranet web-based support of Java Source Code Licensees.Recruited and established a 5-person web engineering team and a 5-person content management team.Developed business process and workflow systems for web-based knowledge/content management and publishing. From 1997 to 1999 (2 years) Financial Analyst and Management Information Systems Integration Specialist @ Performed financial analysis and reporting for the Finance division of a $500 million ERP software company before, during and after its successful IPO. Designed, developed and deployed custom intranet applications for every corporate department. Provided MIS integration support. From July 1995 to February 1997 (1 year 8 months) Project Administration & Communications Officer @ I managed the Caribbean Disaster Mitigation Project - a $5 million USAID/State Dept.-funded technical assistance program. Coordinated project partners in 7 Caribbean nations in development and deployment of hurricane simulation and GIS software. Researched impacts of natural disasters on the tourism and insurance industries in the Caribbean and wrote promotional material. Administered project contracting and USAID project reporting. From September 1993 to December 1994 (1 year 4 months) Public Policy Research Analyst and Writer @ I researched and drafted domestic and international policy analysis case studies on the conservation of biodiversity at the regional scale. Research was published in 1996 by WRI in "Balancing the Scales". Researched and drafted international policy analysis, commissioned by the World Bank's Environment Department, investigating public participation in successful community forestry projects. From August 1992 to September 1993 (1 year 2 months)

Master of Environmental Management, Environmental Management @ Yale University From 1990 to 1992 B.A., Architecture @ Yale University From 1979 to 1983 Andrew Lawton is skilled in: Sustainability, User-centered Design, Interaction Design, User Experience, Information Architecture, Usability, JavaScript, CSS, Innovation Development, Web Design, User Interface, Experience Design, User Experience Design, Agile Methodologies, E-commerce, HTML 5, Usability Testing, Wireframes, Content Strategy