Andres (Dru) Ortega's Email Addresses & Phone Numbers

📖 Summary

Andrés (a.k.a. Dru) is a public relations executive and integrated marketing specialist. In his career, he has been the creative lead behind the development and execution of brand campaigns for household names like Target, One Kings Lane, Christie's Inc., Nate Berkus at Target, Missoni for Target and Tumi. His passion lies in designing a story that allows consumers to experience products and brands in a genuine way. His work has generated press in The New York Times, Good Morning America, Today Show, Elle, House Beautiful, Harper's Bazaar, InStyle and many more lifestyle publications. A self-proclaimed consumer of "all things design" - Andrés loves discovering innovative products, inspiring spaces and savvy brands with personality. In his spare time Andrés can be found sipping a well poured cappuccino, cycling in Central Park or Instagramming his adventures on @ThisisDru.Manager, Public Relations, West Elm @ From March 2015 to Present (10 months) Associate VP, PR Manager eCommerce @ From September 2014 to March 2015 (7 months) Consumer Public Relations Manager @ • Increased consumer press coverage by 400% YoY as the in-house consumer media relations lead generating press in top-tier and influential outlets: The New York Times, Harper’s Bazaar, Town & Country, House Beautiful and Elle Decor • Develop inventive media relations strategies with leading publications that combine earned media placement and promotions for One Kings Lane sales events • Lead cross-functional collaboration with merchandising, creative and brand teams to build integrated strategies that acquire new customers, drive site traffic and increase conversion • Spearhead the execution of traditional and non-traditional press events including holiday press previews, influencer networking dinners and regional blogger events • Maintain personal and extensive media relationships with top journalists, bloggers and digital influencers like: T: Magazine, Architectural Digest, Matchbook Magazine, LONNY Magazine • Engage daily with executive leadership team to communicate PR opportunities and report results From April 2013 to September 2014 (1 year 6 months) Senior Account Supervisor & Creative Lead @ • Lead the Target Home, Seasonal and Holiday teams by planning, strategizing and implementing campaigns and programs to achieve business objectives • Supervise eight junior staff to implement campaign tactics, including press releases, look books, creative email pitches, influencer deliveries, advertorials, blogger challenges, SMTs and media partnerships • Communicate daily with national and regional media to secure coverage for home product, position Target executives as thought leaders, and spotlight spokespeople including Sabrina Soto and designer partners such as Nate Berkus • Draft and edit executive and spokesperson messaging for interviews, editor previews, desksides, and general media inquiries • Develop and execute media and influencer events for collections, such as The Shops at Target and seasonal editor previews, such as Holiday • Create quarterly communications recaps and monthly coverage reports to measure results and demonstrate key PR achievements to-date • Oversee the management of small and large-scale budgets for press events, agency/client retainer, monthly OOPs and third-party vendors • Serve as Design Squad Captain by attending national design conferences and tradeshows, and identifying and reporting industry trends to Target From July 2009 to April 2013 (3 years 10 months) Account Executive @ • Managed and participated in the execution of 13 blue chip companies spanning the media, entertainment and consumer products industries, including Martha Stewart Living, Playboy Enterprises, Meredith Corporation, Cablevision and Majesco Entertainment • Provided event coordination and budget management for investor and media events, including the planning and organization of road shows and speaking engagements • Interacted with C-Suite executives to liaise between senior management to ensure materials were delivered and client concerns addressed • Responsible for clients’ day-to-day administrative logistics, including disseminating press releases, updating distribution lists, fielding inquiries, proactive analyst and media outreach, and tracking and reporting coverage • Created company communications materials including news announcements, press releases, company presentations, executive speaking scripts and the enhancement of brand websites • Analyzed industry peer financial statements to provide competitive industry data From May 2007 to February 2009 (1 year 10 months) Intern @ Interactive and Entertainment public relations From January 2006 to May 2006 (5 months) Bachelors of Science, Public Relations, Business Administration and Entrepreneurship @ University of Florida From 2003 to 2007 Andres (Dru) Ortega is skilled in: Cision, Message Development, Media Relations, Strategic Communications, Press Releases, Corporate Communications, Publicity, Public Relations, Event Planning, Editing, Strategy, Integrated Marketing