Andres Kiger

Vice President Marketing - Latin America at Converse | Boston, Massachusetts, United States

About Andres Kiger

As Vice President of Marketing for Latin America at Converse, Andres Kiger plays a pivotal role in shaping the brand's identity and presence across a diverse and dynamic region. With a proven track record in brand management and integrated marketing, Andres is dedicated to establishing Converse as a leading global brand that resonates with youth culture while maintaining a unique local voice in over 40 markets. His expertise in brand architecture and marketing communications allows him to craft innovative strategies that not only elevate the Converse brand but also foster a renewed entrepreneurial spirit within the organization.

Andres is passionate about harnessing the power of purpose-driven branding, ensuring that each marketing initiative aligns with the core values of sustainability and social responsibility. He leads cross-functional teams in evaluating global opportunities and setting strategic direction, which has resulted in the successful launch of several key projects aimed at engaging consumers through authentic storytelling and impactful campaigns. His adeptness in shopper marketing and social media marketing has enabled Converse to connect with its audience in meaningful ways, driving brand loyalty and community engagement.

Under his leadership, the marketing teams are empowered to create winning ideas that reflect the vibrant culture of Latin America while aligning with Converse's global vision. With a focus on fostering positive change, Andres Kiger continues to innovate and inspire, ensuring that Converse remains at the forefront of the industry and a beloved brand among youth worldwide.

Andres Kiger Work